Pizza Friday 91


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This week's Pizza Friday discovers ways to market to the elusive vampire segment of society. Plus, reality becomes even more augmented for Madison Avenue. And Hulu wants to meet you in the Laboratory.

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Pizza Friday 91

  1. 2. IN THE NEWS <ul><li> </li></ul>IN THE NEWS
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  3. 4. Papa John's has launched a virtual-reality driving program at, where consumers can drive a virtual 1972 Z28 Camaro (that the pizza chain's founder John Schnatter supposedly sold 25 years ago to open his first restaurant). While &quot;driving,&quot; customers will be able to get discounts for future Papa John's purchases, which are displayed on virtual billboards along the virtual road. <ul><li> </li></ul>
  4. 7. For example, search for &quot;weather,&quot; and Bing will use your IP address to figure out your location and display a forecast at the top of the results. Want to know if a flight's on time? Search the airline and flight number, and it'll answer that query atop the search results rather than pull up a list of sites and links that can tell you. Want to know where the UPS package you sent is? The search results pull up a field for you to enter a tracking number, rather than making you click through to to do that. <ul><li> </li></ul>
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  7. 10. Nokia's Ovia Store Opens To Chorus Of Jeers BetaNews Nokia opened its Ovi app store to users in many countries Monday, and AT&T announced an Ovi launch in the U.S. &quot;later this year.&quot; Judging from initial reports, Apple's iPhone doesn't have much to worry about. BetaNews, quoting a user complaining of &quot;mostly crappy wallpapers and ringtones,&quot; called it a &quot;rocky start,&quot; as the Ovi Team's blog apologized for &quot;extraordinarily high spikes of traffic that resulted in some performance issues for users.&quot; Other negative reviewers included PC Magazine (&quot;The store is kind of a mess....&quot;), TechCrunch (&quot;a complete disaster&quot;), and (an &quot;underwhelming&quot; experience). <ul><li> </li></ul>
  8. 11. action=creativeculture :section& sectId=586
  9. 12. Creativity
  10. 16. Gawker Media, however, denies deliberately misleading anyone. &quot;We market our audience as being intelligent,&quot; said Chris Batty, head of ad sales at Gawker Media. &quot;For us, it wasn't really a stunt ... It was about drawing people in and keeping them active.&quot;
  11. 17. Innovation
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  14. 21. Conversation
  15. 22. <ul><li> </li></ul>Nestle USA's Dreyer's Grand Ice Cream, which says it created the Rocky Road flavor in 1929 to &quot;give folks something to smile about despite their financial woes,&quot; is back at it 80 years later. To help promote its latest new &quot;Slow Churned&quot; flavor, the brand is running a &quot;Taste of Recovery&quot; essay contest, with a grand prize of $100,000. Entrants were asked to describe why they need the money, and how they would spend it to pursue their dreams.
  16. 23. Viral Marketing
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  18. 25. Innovation
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  21. 28. Pizza Friday is Numantra’s weekly venue for reviewing the latest news, innovations and accomplishments taking place in our industry and the world at large. Numantra is a very unique and results-driven advertising & marketing agency that was started on the crest of a tidal wave of change that ushered in the 21st Century. Our founding partners recognized the coming of this change and purposefully created a company shaped in the image of the unstoppable future. Find out what Numantra can do for you. Visit for more information. <ul><li>http://hire. numantra .com </li></ul>