Rob Weisberg, Domino's VP-multimedia marketing, said the average online buyer spends $2 more than one who orders by phone or in person. Domino's does about 75 online orders a second, and Mr. Weisberg said the chain now has fewer employees answering the phone and more of them making pizzas. He declined to give the percentage of sales from online. <ul><li>http://adage.com/digital/article?article_id=136087 </li></ul>
WALL STREET JOURNAL America's Newest Profession: Bloggers for Hire In America today, there are almost as many people making their living as bloggers as there are lawyers. Already more Americans are making their primary income from posting their opinions than Americans working as computer programmers or firefighters. Paid bloggers fit just about every definition of a microtrend: Their ranks have grown dramatically over the years, blogging is an important social and cultural movement that people care passionately about, and the number of people doing it for at least some income is approaching 1% of American adults.
NEW YORK TIMES TiVo Promotes Ads It Hopes You'll Talk to, Not Zap The company that attacked television advertising is trying to resuscitate it. TiVo, which allows viewers to digitally record programs and fast-forward through ads, is trying to sell ad spaces on its screens. It is in a footrace with other companies, including Cablevision, Cox Communications and DirecTV, to offer interactive alternatives to the zapped-through television spots. The ads are called interactive because they ask the viewer to do something - enter in a new channel number, press a button on the remote - to get more information
Bloggers post on bad tanning and its damaging effects to promote Jergens Glow no-sun tanning products. Topics include celebrity tanning disasters, tips from experts and information about skin cancer. <ul><li>http://skintervention.ca/blog/ </li></ul>
The site features a live video feed of a rooster in Cuernavaca, Mexico. By downloading an iPhone app, users can set the Pacifico alarm clock and the Mexican rooster cockadoodledoos at the designated time. <ul><li>http://www.pacificoalarmclock.com/#/?part=iphoneApp§ion=menu </li></ul>
<ul><li>http://www.startrekmovie.com/modelgallery/ </li></ul>Artists from around the world were invited to create interpretations of the USS Enterprise from Star Trek. This site hosts images of all the models and where they'll be on display to promote the upcoming movie.
Deutsch and the Bronx Zoo commissioned artists to create large-scale sculptures of endangered animals out of recycled materials. The sculptures went on display starting today, Earth Day, until April 26.
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