Pizza Friday 82

IN THE NEWS
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NEW YORK TIMES The Body as Billboard: Your Ad Here Terry Gardner, a legal secretary in California, returned home from work recently to find two police officers waiting. They said her brother had told them he thought she might be having a breakdown because she had shaved her head. Ms. Gardner, 50, said in a telephone interview that she had told the officers that she was fine and had shaved her head for an advertising campaign by Air New Zealand, which had hired her to display a temporary tattoo. She turned around and showed them the message, written in henna on the back of her head: "Need A Change? Head Down to New Zealand. www.airnewzealand.com." Ms. Gardner was among 30 of what the airline calls "cranial billboards." For shaving their noggins and displaying the ad copy for two weeks in November, they received either a round-trip ticket to New Zealand (worth about $1,200) or $777 in cash (an allusion to the Boeing 777, a model in the airline's fleet)

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NEW YORK TIMES If You're Nervous, Deodorant Makers Have a Product for You It is a recurring motif in deodorant advertisements that no matter how stressful the situation - sprinting to jump onto the ferry as it pulls away from the dock, pointing to a chart during the big sales presentation - the product keeps you dry and fresh. So it is perhaps fitting that even as everyone else is sweating bullets during this economic downturn, major deodorant brands are actually experiencing a bump in sales, thanks to recent introductions of stronger "clinical" formulations, which can cost more than twice as much as conventional deodorants

For the most part, consumers are using mobile data for utilitarian reasons rather than entertainment, Herrmann said. According to the survey, 71% of current users are using data services to connect to the Internet, 61% are using them for email and 56% are using them for multimedia messaging services. Among non-users, nearly half (49%) said they anticipated using mobile Internet services, and 38% said they expected to use multimedia messaging. Thirty-four percent said they would use them to upload photos, and 28% said they planned to use mobile email. "A big driver of the mobile media is social networking," Herrmann said. "You get hooked. Once you start using it, you can't move away from it."
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NEW YORK TIMES Google Ends Its Project for Selling Radio Ads Google entered the radio advertising business with grand ambitions three years ago. On Thursday, those ambitions fizzled. Google said it was ending its radio project, Google Audio Ads, because it had failed to live up to expectations. Up to 40 people are expected to lose their jobs. It was the second time in two months that Google had killed a program meant to expand its advertising business offline, suggesting that the appeal of Google's automated model for selling ads may be far more limited than the company once hoped

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Consumers in Control

http://www.urlesque.com/2009/02/19/the-truth-about-fast-food-pics-revealed-on-the-web/

Innovation

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Creativity

Widgets

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Pizza Friday is Numantra’s weekly venue for reviewing the latest news, innovations and accomplishments taking place in our industry and the world at large. Numantra is a very unique and results-driven advertising & marketing agency that was started on the crest of a tidal wave of change that ushered in the 21st Century. Our founding partners recognized the coming of this change and purposefully created a company shaped in the image of the unstoppable future. Find out what Numantra can do for you. Visit hire.numantra.com for more information.
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Pizza Friday 82

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