Pizza Friday 79

IN THE NEWS

http://marumushi.com/apps/newsmap/newsmap.cfm

ADAGE Domino's Goes on Taste-Test Attack Against Subway In New Crispin Ads, Pizza Purveyor Claims Sub Superiority Domino's is running a new campaign designed to hit Subway right in the $5 foot-long. New comparative taste-test spots from Crispin Porter & Bogusky tout results from the latest in a string of "national taste tests" that claim underdog superiority, in this case for sub sandwiches sold by pizza purveyor Domino's. "From the beginning, we were confident that our oven-baked sandwiches would be more appealing to consumers than the subs at Subway," Domino's CEO David Brandon said in a statement. "We knew we would win in any side-by-side comparison, but the margin of victory was overwhelming even to us. Having two-thirds of a national study prefer your product over the leader is virtually unheard of -- until now.

http://www.usatoday.com/money/advertising/adtrack/2008-12-28-end-of-the-year-ads_N.htm

TRENDS THAT INFORMED DIGITAL CREATIVITY IN 2008

MODIFIED FOOTAGE

http://www. thedexterhitlist .com

INFO GRAPHICS AND DATA VISUALIZATION http://now.sprint.com/widget/

SURF WHILE U WATCH http://backchannel.mtv.com/the_hills/season_4/backchannel_home.php

FULL TWEET AHEAD http://twitter.com/

NEW PERMISSIVENESS http://my.barackobama.com/page/content/iphone

http://www.foxnews.com/story/0,2933,476624,00.html

ADAGE BBDO to Produce Only Three Commercials for 2009 Super Bowl FedEx Opts Out, Citing Economy, Leaving Shop With Spots for NFL, Monster.com and GE FedEx is punting on the 2009 Super Bowl, and the undisputed king of the Big Game -- its agency, BBDO -- will be a lot more on the sidelines this year. FedEx: Now's not the time Steve Pacheco, ad director at Super Bowl stalwart FedEx, wrote on a company blog that the $3 million for a 30-second spot on NBC's telecast wasn't a prudent expenditure in tough economic times. "Make no mistake, our advertising presence in 18 Super Bowls since 1989 has strategically allowed FedEx to establish itself as a household name," Mr. Pacheco wrote. "As a responsible employer of more than 290,000 employees and contractors worldwide, there is a time to justify such an ad spend and a time to step back. ... A Super Bowl ad buy is not where we should put dollars at this time.

BRAND REPUBLIC DreamWorks and PepsiCo unite to launch 3D Superbowl ad Dreamworks and PepsiCo are handing out more than 125m pairs of 3D glasses in the US, with which people can see a special trailer of new film, 'Monsters vs Aliens', which will air during the Superbowl. A 90-second 3D trailer for the film 'Monsters vs. Aliens' will air during the half-time show of the Superbowl on February 1. There will also be a 60-second 3D ad for SoBe Life Water, a drink owned by PepsiCo. 3D glasses will be distributed through the drink's in-store displays around the country. Dreamworks CEO Jeff Katzenberg said the cost of the stunt is in the "tens of millions of dollars." The glasses use Intel technology and not the traditional red and blue system. Viewers without glasses will be able to see an ordinary image on the screen

http://www.foxnews.com/story/0,2933,474873,00.html

AdWeek: Google Expands Lead in Search Race Rival Microsoft has actually lost search users over the past year despite paying people to use its services Google continues to widen the gap between it and all other competitors in the search race, while rival Microsoft has actually lost search users over the past year despite paying people to use its services, according to the latest figures issued by Nielsen Online. In November 2008 Google commanded 64.1 percent of all searches conducted on the Web in the U.S., found Nielsen, up more than 6 percentage points compared to the 57.7 percent share Google held one year earlier. In fact, Google handled over 900,000 more search queries during the month of November than the previous year (4.3 million in November '07 versus 5.2 million in November '08). Meanwhile, Microsoft actually handled over 147,000 fewer queries last November versus the same month in 2007, and as a result its market share slipped from 12 percent to 9.1 percent, per Nielsen. That decline is noteworthy as it occurred during the start of the holiday shopping season, when Microsoft's shopping-friendly search product would seemingly harbor an advantage

http://adage.com/article?article_id=133621

AdWeek: 'NYT' Sells First Front-Page Ads The New York Times began selling front-page display ads, a first for the paper. CBS placed the ad this morning, which runs along the bottom, in color and about two inches high. The paper has sold small-classified liners on the front page prior to this move, but decided to sell display ads in such a desirable position because of declining advertising revenue. The New York Times' Richard Perez-Pena reports the paper will only sell front-page ads below the fold. Ad revenue throughout the industry has been plunging. The Times has been selling front-page section ads for the past couple of years. "This high-impact placement represents an exciting new opportunity for our advertisers," said Denise Warren, chief advertising officer for NYT Media Group. Beth Fidoten, svp, director of print accounts at Initiative, told Perez-Pena that while in general many newspapers do not charge much more for such placement it's a good way to get advertisers to commit to multiple ads. The Times would not disclose the price of a front-page ad. The company reported that advertising revenue in November fell almost 21 percent

ADAGE Ford Picks Up PR Points for Declining Auto Bailout Experts Say Move Plays Well With Recession-Weary Consumers One of the biggest beneficiaries of the auto bailout won't see a dime of that money: Ford. Gratitude and delight In declining any of the $17.4 billion the government is giving Detroit, Ford Motor Co. instantly earned the admiration and appreciation of a frustrated and cash-strapped U.S. consumer base that, once this recession ends, eventually will make its way back into auto showrooms. Shortly after news of the bailout and Ford's decision broke, the Twitterverse was abuzz with people expressing their gratitude for Ford and their delight in being Ford owners

http://creativity-online.com/? action=creativeculture :section& sectId=586

Conversation

"One of the most interesting things is that the brand is as much about customers as it is about products," says Kevin Mayer, Subaru's director of marketing. The company started a new market-message strategy called "beaconing" that illustrates the brand's values by talking about owners. "We went back to the customer and started thinking again about their values and how our values are like theirs. We dialed in our strategies back to core.” And while the temptation surely was to go with the flow last fall and do deal ads, the company used its beaconing strategy to offer another kind of incentive. The "Share the Love" campaign allowed customers to select one of five charities to receive a $250 donation from the company following the purchase or lease of a new vehicle.

http://www.mediapost.com/publications/?fa=Articles.san&s=97549&Nid=50764&p=944130

http://www.subaru.com/sub/misc/share/index.html?from=home_page_tout

http://www.speakgalliano.com.au/

Innovation

http://www.hulu.com/watch/44665/movie-trailers-2012

http://www.youtube.com/watch?v=v6BPuKaLel4

Interactive Print

http://commercial-archive.com/node/145431

Widgets

http://adage.com/article?article_id=132778

http://www.hulu.com/widgets

Recipe for a Conversation

http://www.nytimes.com/2008/11/12/business/media/12adco.html?_r=1

http://howdoyoulikeyours.com

http://www.pillsbury.com/products/frozen-baked-goods/default.aspx?WT.mc_id=paid_bannerad_fbg_08

Consumer in Control

http://www.numantra.com/blog/nublog/2008/11/marketing-to-consumers-in-a-post-abundance-economy.html

Pizza Friday is Numantra’s weekly venue for reviewing the latest news, innovations and accomplishments taking place in our industry and the world at large. Numantra is a very unique and results-driven advertising & marketing agency that was started on the crest of a tidal wave of change that ushered in the 21st Century. Our founding partners recognized the coming of this change and purposefully created a company shaped in the image of the unstoppable future. Find out what Numantra can do for you. Visit hire.numantra.com for more information.