NEW YORK TIMES Perhaps iPods Aren't Replacing Radio By most estimates, teenagers and young adults have abandoned radio listening in droves over the last decade. Teenagers on average spent three fewer hours listing to the radio in 2007 than they did in 1998, according to the radio ratings company Arbitron, and listening had declined more steeply among adults 18 to 24. Arbitron has not published comparable numbers for 2008, but a new study by a media research firm suggests that the trend is changing. The firm, Paragon Media Strategies, reports that 14- to 24-year-olds mostly say their radio listening has increased over the last year or two, while they said the opposite last year. Paragon recruited the respondents and conducted the study online. "Radio stations may be doing a better job at connecting with those people," said Larry Johnson, the study's author. "The music may also simply be more interesting. There tends to be a cycle
USA TODAY YouTube tosses 10-minute limit to show full TV episodes YouTube, the world's most popular video-sharing site, grew to dominate the field with a collection of funny amateur videos, political gotchas and unauthorized TV and movie content. The new YouTube, more popular than ever, has a different look. Much, but not all, unlicensed content is gone, replaced by approved material from such producers as CBS, HBO, Showtime, Sony Television and Lionsgate. Google-owned YouTube also has tossed aside its 10-minute-video limit rule. It is running full-length episodes of TV shows, starting with a test of three CBS-owned shows: Star Trek, MacGyver and Beverly Hills, 90210. The moves are a response to competition from sites offering full-length videos including Hulu, Veoh and blip.tv, which are gaining traction with viewers
Forrester: Social Web Now Mainstream U.S. consumers are flocking to use social networks and other participatory venues to the extent that the activity is now mainstream, according to Forrester Research. The company's polling indicates 2008 has marked significant growth for social media, with a decided majority of users now taking part. A consumer poll done in the second quarter found that 75 percent of Internet users participate in some form of social media, up from 56 percent in 2007. Adoption rates vary by the type of activity. For example, Forrester found large growth in participation among those reading blogs and writing product reviews. "Spectator" rates jumped from 48 percent to 69 percent. Likewise, those identifying themselves as "critics" increased from 25 percent to 37 percent.
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