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Pizza Friday 236

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It’s a true hodgepodge of cool stuff in this week’s Pizza Friday. We have optical illusions, Honda racing (sort of), real campaigns of genius, a look at the news on a really slow day… and STAR WARS! …

It’s a true hodgepodge of cool stuff in this week’s Pizza Friday. We have optical illusions, Honda racing (sort of), real campaigns of genius, a look at the news on a really slow day… and STAR WARS! (sort of.) Check it out and pass it on!

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  • 1. numantra.com 214.635.2300 numantra.com 214.635.2300
  • 2. numantra.com 214.635.2300 numantra.com 214.635.2300 FRIDAY WTF?! http://www.youtube.com/watch?v=44mw37d8LQw
  • 3. numantra.com 214.635.2300 numantra.com 214.635.2300 IN THE NEWS
  • 4. numantra.com 214.635.2300 Link: numantra.com 214.635.2300 'Sharknado 2,' set in New York City, greenlit by SyFy Channel Just when you thought it was safe to go back on Water Street ... The toothy breakout stars of the SyFy Channel’s “Sharknado” will be returning in a sequel to last week’s monster hit -- and the forecast calls for the next storm to touch down in New York City. Though the project is not even at the script stage yet, the network greenlit “Sharknado 2” based on the social media whirlwind the original made-for-TV film inspired and the premise of dumping big fish on the Big Apple. “We'll be announcing more details very soon. But we didn't want our fans to worry they wouldn't get their fill of more shark fin, I mean, fun next year.“ In the meantime, SyFy is asking fans to tweet subtitle ideas to @SyFymovies using the hashtag #Sharknado. http://www.youtube.com/watch?v=vb60e-VNAto
  • 5. numantra.com 214.635.2300 Link: numantra.com 214.635.2300 'House of Cards' becomes first web show to earn an Emmy nomination in the best drama category The Netflix series "House of Cards" is making Emmy history as the 2013 Emmy nominations are released. The political intrigue saga received a best drama series nomination Thursday. It's the first top Emmy nod for a program delivered online, not on TV. The series received a total of nine bids, including acting nominations for stars Kevin Spacey and Robin Wright. Nominations for outstanding drama series are: "Breaking Bad," "Downton Abbey," “Game of Thrones," "Homeland," "House of Cards" and "Mad Men." The major broadcast networks were shut out of the prestigious category, a repeat of last year and a particular blow with the entry of Netflix's streamed drama. "Boardwalk Empire" was the only show not to return in the category, its spot claimed by "House of Cards." The Netflix series "Arrested Development" didn't earn a best comedy series nomination but scored three others, including one for star Jason Bateman in the outstanding lead actor category.
  • 6. numantra.com 214.635.2300 Link: numantra.com 214.635.2300 Honda unveils 130 mph lawn mower Quick, what goes 130 mph and can mow your lawn in mere seconds? Why, a 130 mph lawn mower, of course. Taking up a challenge from Britain's Top Gear magazine, Honda has built what it says is the world's fastest lawn mower, a monster machine that purportedly can go from 0 to 60 mph in about 4 seconds flat. The mower sports a space frame chassis, a 1000cc motorbike engine, bespoke suspension and tires from a racing ATV. It clocked a mere 100.03 mph on a recent test spin on track at Top Gear's annual Speed Week event, though Honda says the machine is capable of reaching 130 mph. Honda posted a promotional video of the Monster Mower to YouTube on Wednesday, featuring Scottish racing car driver Gordon "Flash" Shedden behind the wheel. "What do you get if you take one lazy Sunday afternoon, one British Touring Car champion and the world's fastest lawn mower? Well here's your answer," Honda teased. http://www.youtube.com/watch?v=oH_Qb4fdHfg
  • 7. numantra.com 214.635.2300 numantra.com 214.635.2300 SLOW NEWS DAY
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  • 19. numantra.com 214.635.2300 Link: numantra.com 214.635.2300 http://www.youtube.com/watch?v=n7ba0OvfVK0&list=PLCB136AE1D30A07A9&index=43 JAY’S TOP 7
  • 20. numantra.com 214.635.2300 numantra.com 214.635.2300 FAITH IN HUMANITY… …RESTORED
  • 21. numantra.com 214.635.2300 Link: numantra.com 214.635.2300 Cheerios Ad – Just Checking Kids have the oddest perspective on things. For example: They're not even very racist! This truism is brought home once again in this video by the Fine Brothers, in which children between the ages of 7 and 13 are asked to react to Saatchi & Saatchi's famous Cheerios commercial with the interracial couple. And what do you know—they don't understand in the slightest why it might have been controversial. Comments remain disabled for the original video, which now has about 4 million views. They're enabled on the Fine Brothers clip, and are mostly positive—for now, at least. http://www.youtube.com/watch?v=kYofm5d5Xdw http://www.youtube.com/watch?v=VifdBFp5pnw
  • 22. numantra.com 214.635.2300 numantra.com 214.635.2300 GENIUS CAMPAIGNS
  • 23. numantra.com 214.635.2300 Link: numantra.com 214.635.2300 Game of Thrones – Dragon Bones Fossil hunters on a Dorset beach were stunned this morning as they stumbled across what appeared to be the remains of a giant dragon. The spectacular skull the size of a London bus appeared to have been washed up on Charmouth beach on Dorset’s Jurassic coast, famous for its treasure trove of dinosaur fossils. With a vast spine disappearing into the sand, fossil hunters, holiday makers and local dog walkers were stopped in their tracks on discovering the sensational creation. http://www.flickr.com/photos/taylorherringpr/sets/72157634678240336/ But as paleontology enthusiasts held their breath, the skull was revealed to be an impressive sculpture installed overnight by movie and TV streaming service blinkbox to celebrate the arrival today (15 July) of the third installment of HBO’s epic Game of Thrones on the service. A team of three sculptors took over two months to design, construct and paint the skull, which measures 40ft long by 8ft wide and stands at over 9ft tall.
  • 24. numantra.com 214.635.2300 Link: numantra.com 214.635.2300 PBS - Thirteen Reality shows filled with “uncultured” content continue to appear on networks such as TLC and Bravo, and PBS has had it. According to Gawker, a PBS affiliate Thirteen joined forces with ad campaign company CHI&Partners to promote fake reality shows that look amazingly real in order to poke fun at the current state of television. The mock ads feature shows like Knitting Wars (with the clever subtitle “It’s Sew On”), Bad Bad Bag Boys, Dillionaire, Bayou Eskimos and I’m Married to a Mime. A tagline on the advertisements read: “The fact you thought this was a real show says a lot about the state of TV.” Jeff Anderson, executive creative director at CHI&Partners said in a press release: “It's pretty scary when you look out there and see what's on television these days. If New Yorkers want an inspiring and educational option, they need to get behind a network http://www.youtube.com/watch?v=OQRG8YaXDK8&list=PLgji1-pe0-8b7_gqqYlih8TDSA_ZViSOK
  • 25. numantra.com 214.635.2300 Link: numantra.com 214.635.2300 Heineken – Departure Roulette Here's an airport stunt from Heineken that truly embodies the brand's adventurous spirit. Twice this week, Wieden + Kennedy in New York set up a board at JFK's Terminal 8 and dared travelers to play "Departure Roulette"—changing their destination to a more exotic location with the press of a button. They had to agree to drop their existing travel plans—without knowing the new destination first—and immediately board a flight to the new place. On Tuesday, a man played the game and ended up going to Cyprus instead of Vienna. (He had been planning a six-week visit with his grandparents, but soon learned he would be headed to Cyprus on a 9:55 p.m. flight. Heineken gave him $2,000 to cover expenses and booked him into a hotel for two nights.) http://www.youtube.com/watch?v=PenROORvLyw&list=PLgji1-pe0-8b7_gqqYlih8TDSA_ZViSOK W+K set up the board again on Thursday, and brought cameras along to document the gameplay. The game is inspired by "Dropped," the new Heineken campaign that launched a month ago from W+K Amsterdam in which four men are sent to remote destinations and film their adventures. We should have footage from Thursday's event next week. For now, Heineken should set this up in the Moscow airport. There's a guy there who would welcome any chance to fly to oblivion.
  • 26. numantra.com 214.635.2300 Link: numantra.com 214.635.2300 Adobe – Creative Day One Photoshop magician, one bus stop and lots of hidden cameras. http://www.youtube.com/watch?v=BRAM8MpqIeA
  • 27. numantra.com 214.635.2300 numantra.com 214.635.2300 INNOVATION
  • 28. numantra.com 214.635.2300 Link: numantra.com 214.635.2300 Tile Just attach, stick or drop your Tile into any item you might lose: laptops, wallets, keys, guitars, bikes—you name it. Then get on with the fun. http://www.thetileapp.com/
  • 29. numantra.com 214.635.2300 numantra.com 214.635.2300 FAIL OF THE WEEK
  • 30. numantra.com 214.635.2300 Link: numantra.com 214.635.2300 VIP Medicum Beauty Clinic http://www.youtube.com/watch?feature=player_embedded&v=cp-qLGSeXus
  • 31. numantra.com 214.635.2300 numantra.com 214.635.2300 PSA https://www.youtube.com/watch?v=t4m6CrBUvWw
  • 32. numantra.com 214.635.2300 numantra.com 214.635.2300 Pizza Friday is Numantra’s weekly venue for reviewing the latest news, innovations and accomplishments taking place in our industry and the world at large. Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an impact in today’s marketplace. So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketing braintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born. Find out what Numantra can do for you. Visit numantra.com for more information.

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