Pizza Friday 233


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Hellman’s brings the thrill of Las Vegas to shoppers (with mayo), Taco Bell makes a few “rah-dio” spots for $1, JCPenney makes yet another ad blunder, and MTV says Elvis isn’t dead—he’s just Death. See what’s in store with this week’s Pizza Friday!

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Pizza Friday 233

  1. 1. numantra.com214.635.2300numantra.com214.635.2300WHAT’SNEW
  2. 2. numantra.com214.635.2300Link:numantra.com214.635.2300Coca-Colas New Can Splits in Half So You CanReally Share the HappinessThe brand’s position comes to the product’s package design. Ogilvy France and Ogilvy Asia-Pacific joined forces tomake a can that splits in half for Coca-Cola, the most literal extension of the brands global "Share Happiness"concept.
  3. 3. numantra.com214.635.2300Link:numantra.com214.635.2300Unable to Catch a Break, JCPenney Puts UpBillboard Showing Tea Kettle That Looks Like HitlerPoor JCPenney. The retailer, which lost gobs of money last year and could very well die this year, simply cannot catcha break. This time it put up a seemingly harmless billboard in California. But wouldnt you know it—people are alreadysaying the tea kettle on the billboard looks like Hitler. Thats a stretch, but somehow not surprising, given how star-crossed this company seems to be these days.
  4. 4. numantra.com214.635.2300Link:numantra.com214.635.2300Googles New Chrome Games Are a Dream ComeTrue latest Chrome Experiments—two games designed to show off the advanced capabilities of the companysbrowser. Both games are cutting edge and let users play across multiple screens—phones, tablets and computers."Racer" lets you drive a car across as many as five mobile devices. (Watch it speed from the phone youre holding tothe tablet in your buddys hand!)
  5. 5. numantra.com214.635.2300Link:numantra.com214.635.2300Flickr Recruits Coders With Ads Hidden in ItsWebsites Source CodeLots of companies advertise their job openings to the ends of the earth, which we cant really fault in this economy. Butrather than let HR weed out applicants arbitrarily, Flickr decided to hide a link to its job postings for coders somewhereonly worthy coding applicants would ever find it—inside the source code of its website. Of course, the effect is kind ofruined by other websites posting about it with screenshots of the message, but such is the price of good ideas.
  6. 6. numantra.com214.635.2300Link:numantra.com214.635.2300Real Criminals Star in Commercial for Van Nuys BailBondsmanThe proprietor of Peoples Bail Bonds in Van Nuys, Calif., co-stars with some real-life criminals in this great commercialproduced by local-ad heroes Rhett & Link. The cue-ball-headed Kassabian makes liberal use of air quotes indescribing his clients supposed innocence—but really, its all the same to him.
  7. 7. numantra.com214.635.2300Link:numantra.com214.635.2300280 Reasons Why Hellmans Mayonaise isAwesomeHeres something to spice up that mundane trip to the grocery store. To prove that Hellmanns mayonnaise goeswith just about anything, Ogilvy Brazil created the Food Slot, a slot machine that doles out over 280 different recipesmade with Hellmans. For each one of the random 280 combinations the machine gives the shoppers a collectiblerecipe and an actual sample sample made with the mayonnaise.
  8. 8. numantra.com214.635.2300numantra.com214.635.2300“FAIL!” OFTHE WEEK
  9. 9. numantra.com214.635.2300Apple – Music Every Day
  10. 10. numantra.com214.635.2300numantra.com214.635.2300
  11. 11. numantra.com214.635.2300numantra.com214.635.2300PRINT &RADIO
  12. 12. numantra.com214.635.2300Link:numantra.com214.635.2300Solar Panel Inside Nivea Print Ad GeneratesPower to Charge Your Cell PhoneGiovanni + Draftfcb in São Paulo, Brazil developed a magazine insert with solar panels and a USB port affixed to it thatcould be used by beach goers in Brazil to charge their phones so they never have to leave the beach. Its aninteresting dovetail between advertising and product development that many agencies are now exploring. Granted, thiswas done for a brand and not standalone by an agency, but its unique in that its more than just an ad. Its an actualproduct that is useful to the consumer in a way that perfectly relates to the products sponsor.
  13. 13. numantra.com214.635.2300Link:numantra.com214.635.2300Deutsch Produces Radio Ads for a Dollar toPromote Taco Bells Dollar Cravings MenuTaco Bells Dollar Cravings Menu is a low-budget option, so naturally it needs low-budget advertising. EnterDeutsch/LA, which claims to have produced radio ads for a dollar promoting the menu. The agency decided not to hirea voiceover actor, choosing instead to have a low-quality text-to-speech voice—i.e., a bad robot voice—read thescripts. The robot pronounces radio as "rah-dio," but more shameful is that he cant say "tortilla" properly either. Hemakes up for it with some humorous musings on his personal life, and the refreshing sign-off "Live Más. Bell sound."
  14. 14. numantra.com214.635.2300numantra.com214.635.2300MARK’S “TWOTHUMBS UP!”OF THE WEEK
  15. 15. numantra.com214.635.2300MTV – Is Elvis Dead?
  16. 16. numantra.com214.635.2300numantra.com214.635.2300Pizza Friday is Numantra’s weekly venue for reviewing thelatest news, innovations and accomplishments taking place inour industry and the world at large.Our founders each have spent decades working for some ofthe largest ad agencies in the world. It was experience thatwas invaluable, ultimately, because it taught us that we justcan’t keep following years of tradition if we want to have animpact in today’s marketplace.So we got together for a lot of serendipitous reasons andformed Numantra. Ka-boom! The forever-new marketingbraintrust that maximizes client resources with fresh insights,accountable solutions and kick-ass results was born.Find out what Numantra can do for you.Visit for more information.