numantra.com214.635.2300numantra.com214.635.2300
numantra.com214.635.2300numantra.com214.635.2300WHAT’SNEW
numantra.com214.635.2300Link:numantra.com214.635.2300Coca-Colas Brazilian Cans Change Up Their ColorsAfter Coca-Cola got s...
numantra.com214.635.2300Link:numantra.com214.635.2300Reddit User: “I don’t think Coca-Cola will likethis.”
numantra.com214.635.2300Link:numantra.com214.635.2300A Dvd That Smells Like Dominos PizzaTakeout pizza and a DVD are a nat...
numantra.com214.635.2300Link:numantra.com214.635.2300Instagram Food Porn Leads to Capture of IdentityThievesIf you’re an i...
numantra.com214.635.2300Link:numantra.com214.635.2300Microsoft Hammers Google in Leaked Parodyof a Chrome AdMicrosoft take...
numantra.com214.635.2300Link:numantra.com214.635.2300LinkedIn Bans Users From PromotingProstitution, Escort ServicesLinked...
numantra.com214.635.2300numantra.com214.635.2300ONLINEVIDEO
numantra.com214.635.2300MiO Sport - Swish Commercialhttp://www.youtube.com/watch?feature=player_embedded&v=PUwVxmZlxOs
numantra.com214.635.2300Campaign Skewers Abercrombie & Fitch, UrgesDonation of Clothing to Homelesshttp://www.youtube.com/...
numantra.com214.635.2300numantra.com214.635.2300“FAIL!” OFTHE WEEKhttp://www.youtube.com/watch?v=mvIC4u3s35I&list=PL5FD9E6...
numantra.com214.635.2300numantra.com214.635.2300“FAIL!” OFTHE WEEK
numantra.com214.635.2300Link:numantra.com214.635.2300Puma Lets You Share Messages Interpreted ByDanceTo launch its Puma Sy...
numantra.com214.635.2300
numantra.com214.635.2300
numantra.com214.635.2300
numantra.com214.635.2300
numantra.com214.635.2300
numantra.com214.635.2300numantra.com214.635.2300MARK’S “TWOTHUMBS UP!”OF THE WEEK
numantra.com214.635.2300Holland: The Original Coolhttp://www.youtube.com/watch?feature=player_embedded&v=hqEh0iFWlgs
numantra.com214.635.2300numantra.com214.635.2300Pizza Friday is Numantra’s weekly venue for reviewing thelatest news, inno...
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Pizza Friday 231

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Holland touts itself as the “Original Cool,” MiO Sports hides videos inside videos, and Instagram turns to crime fighting. Holy, cheesy goodness, Batman -- it’s another week of Pizza Friday!

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Pizza Friday 231

  1. 1. numantra.com214.635.2300numantra.com214.635.2300
  2. 2. numantra.com214.635.2300numantra.com214.635.2300WHAT’SNEW
  3. 3. numantra.com214.635.2300Link:numantra.com214.635.2300Coca-Colas Brazilian Cans Change Up Their ColorsAfter Coca-Cola got so much grief the last time it tried to change the color of their cans, youd thinkthe beverage company would never pull something like that again. But in Brazil, under the guidanceof agency Wieden & Kennedy Paulo, the cans have gotten a temporary makeover, sporting the colorsof the Brazilian flag. The new packaging is available in the country for the next two months, and wascreated to support the Brazil during the upcoming FIFA Confederations Cup.http://creativity-online.com/work/cocacola-brazil-cans/31602
  4. 4. numantra.com214.635.2300Link:numantra.com214.635.2300Reddit User: “I don’t think Coca-Cola will likethis.”
  5. 5. numantra.com214.635.2300Link:numantra.com214.635.2300A Dvd That Smells Like Dominos PizzaTakeout pizza and a DVD are a natural fit for many. So Dominos Pizza in Brazil decided to combine the two in acampaign via Artplan Sao Paolo.In partnership with ten video rental stores in Sao Paulo and Rio de Janeiro, the brand used rented DVDs as media.About ten discs each of ten different new release titles such as Argo, 007, Dread And Dark Knight were stamped withthermal ink and flavored varnish, both sensitive to the heat. While people were watching the movie, the heat of theDVD player affected the disc. When the movie ended and they ejected the disc, they smelled pizza. They also sawpizza: the discs were printed to look like mini pies, and carried the message: "Did you enjoy the movie? The next onewill be even better with a hot and delicious Dominos Pizza."http://creativity-online.com/work/dominos-pizza-disc/31591
  6. 6. numantra.com214.635.2300Link:numantra.com214.635.2300Instagram Food Porn Leads to Capture of IdentityThievesIf you’re an identity thief trying to avoid getting caught by the law, perhaps its a good ideato not take photos of food at your clandestine meetings.That didnt stop Nathaniel Troy Maye, 44, from snapping a nice image of his steak and macaroniand cheese at a January 7th meeting with an undercover witness for the IRS at Mortons steakhouse.Theyd been trying to catch the person claiming they had 700,000 identities up for sale, and thiswas the second meeting with the suspect, but theyd yet to get an actual identification.After the witness obtained a flash drive with 50 identities — though theyd attempted to get 50,000 —on it from Maye and Tiwanna Tenise Thomason, 39, at the second meeting, the IRS found data on itthat linked to "Troy Maye." As it so happens, a little Internet sleuthing by IRS special agent Louis Babino brought him to anInstagram page for one Troy Maye (which is now private), and that page just so happened to include the steak and macaroni andcheese image (right) from January 7th with the caption "Mortons" on it.Thanks to a photo of Maye on the same Instagram profile, the witness identified him as the person theyd met with. From there, itwas as simple as picking up the two suspects at Thomasons apartment — where they found some 55,000 stolen identities.The two pleaded guilty this past Friday to both aggravated identity theft and possession of unauthorized access devices accordingto the South Florida Sun-Sentinel, so they could serve up to 12 years in prison and be forced to pay significant fines. The perils ofsocial media as a criminal.http://mashable.com/2013/05/12/instagram-capture-thieves/
  7. 7. numantra.com214.635.2300Link:numantra.com214.635.2300Microsoft Hammers Google in Leaked Parodyof a Chrome AdMicrosoft takes a break from perfecting its blue screen of death to ape Googles ad style—abundantwhite space, bouncing Chrome ball, Beethovens Fifth on the soundtrack—in this anti-Google videothat was reportedly intended for internal use but was conveniently leaked to the universe just in timefor Googles big I/O developers conference.http://www.youtube.com/watch?feature=player_embedded&v=-Cr6AgUo764
  8. 8. numantra.com214.635.2300Link:numantra.com214.635.2300LinkedIn Bans Users From PromotingProstitution, Escort ServicesLinkedIn is used by professionals of all types, but it looks like prostitutes and escorts will have to find another socialnetwork to promote themselves.The social network updated its user agreement terms on Monday, adding an interesting clause, which caught theattention of one of our readers. Under a section entitled "Dont undertake the following," LinkedIn now includes thisstatement:Upload, post, email, InMail, transmit or otherwise make available or initiate any content that: Even if it is legal whereyou are located, create profiles or provide content that promotes escort services or prostitution.A LinkedIn rep confirmed to Mashable that the wording is new, but noted that the social network has always prohibitedusers from "unlawful" activities. The reason for the new wording, according to the rep, is that there are some countriesin which LinkedIn operates, where prostitution is actually legal."In the old [user agreement], we had it covered by saying that one could not use a profile to promote anythingunlawful," the rep said. "However, in some countries, that activity actually islawful." With that in mind, LinkedIndecided to be a little more explicit about banning these professions from the site, regardless of what a countrys lawsmight be.http://mashable.com/2013/05/13/linkedin-prostitution/
  9. 9. numantra.com214.635.2300numantra.com214.635.2300ONLINEVIDEO
  10. 10. numantra.com214.635.2300MiO Sport - Swish Commercialhttp://www.youtube.com/watch?feature=player_embedded&v=PUwVxmZlxOs
  11. 11. numantra.com214.635.2300Campaign Skewers Abercrombie & Fitch, UrgesDonation of Clothing to Homelesshttp://www.youtube.com/watch?feature=player_embedded&v=O95DBxnXiSo#!
  12. 12. numantra.com214.635.2300numantra.com214.635.2300“FAIL!” OFTHE WEEKhttp://www.youtube.com/watch?v=mvIC4u3s35I&list=PL5FD9E602B90506E2&index=1
  13. 13. numantra.com214.635.2300numantra.com214.635.2300“FAIL!” OFTHE WEEK
  14. 14. numantra.com214.635.2300Link:numantra.com214.635.2300Puma Lets You Share Messages Interpreted ByDanceTo launch its Puma Sync fragrances, Puma has created Puma DanceDictionary, a site where you canshare messages interpreted by freestyle dance moves. Users choose from a selection of elevenready-created messages and words are then interpreted in a short dance video performed by well-known freestyle dancers such as Storyboard P, King Charles, PacMan and Outrage. It can then beshared on social media.
  15. 15. numantra.com214.635.2300
  16. 16. numantra.com214.635.2300
  17. 17. numantra.com214.635.2300
  18. 18. numantra.com214.635.2300
  19. 19. numantra.com214.635.2300
  20. 20. numantra.com214.635.2300numantra.com214.635.2300MARK’S “TWOTHUMBS UP!”OF THE WEEK
  21. 21. numantra.com214.635.2300Holland: The Original Coolhttp://www.youtube.com/watch?feature=player_embedded&v=hqEh0iFWlgs
  22. 22. numantra.com214.635.2300numantra.com214.635.2300Pizza Friday is Numantra’s weekly venue for reviewing thelatest news, innovations and accomplishments taking place inour industry and the world at large.Our founders each have spent decades working for some ofthe largest ad agencies in the world. It was experience thatwas invaluable, ultimately, because it taught us that we justcan’t keep following years of tradition if we want to have animpact in today’s marketplace.So we got together for a lot of serendipitous reasons andformed Numantra. Ka-boom! The forever-new marketingbraintrust that maximizes client resources with fresh insights,accountable solutions and kick-ass results was born.Find out what Numantra can do for you.Visit numantra.com for more information.

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