numantra.com214.635.2300Link:numantra.com214.635.2300J.C. Penney ad apologizes to customersJ.C. Penney is sorry and it wants your business back. Thats the gist of its latest ad, apublic "mea culpa" which the mid-priced department-store put on its YouTube andFacebook pages.The ad, titled "Its no secret," shows shots of women working, playing with their childrenand doing other everyday activities.The ad comes after the Plano, Texas-based company earlier this month fired its CEO,Ron Johnson, after 17 months on the job and rehired his predecessor, Mike Ullman.Johnsons ambitious changes included getting rid of most sales and bringing in new, hipbrands. The strategy was designed to attract younger, wealthier shoppers in a bid toreinvent the stodgy retailer, but it alienated Penneys loyal customers and caused sales toplummet.The ad acknowledges the missteps and asks customers to return to its stores. "Comeback to J.C. Penney. We heard you; now wed love to see you," the voice-over states.
numantra.com214.635.2300Link:numantra.com214.635.2300Little Debbies Logo Change is a Spot theDifference GameLittle Debbie did not consult with Gap, JCPenney or any other noted logo overhaulers before updating its own logo—the first tweak to the design since 1985. The change is remarkably subtle, so much so that the dessert-snacks brand ischallenging its fans on Facebook to see how many differences they can find.
numantra.com214.635.2300Link:numantra.com214.635.2300Mountain Dew Pulls Ad After Cries of RacismPepsiCo has pulled a Mountain Dew video after it was criticized for being in one commentatorstelling, "arguably the most racist ad in history," according to a report.A rep for the brand told Adweek that the ad has been removed from all official Mountain Dew onlinechannels, though copies of it persist on individual YouTube accounts. A rep confirmed the report toMashable.The ad, one of a series from Odd Future leader Tyler, the Creator, shows a white woman who hasbeen the obvious victim of an assault. The woman is asked to identify her assailant in a lineup, butthe culprit, a goat, dissuades her from doing so. "Ya better not snitch on a playa," says the goat."Snitches get stitches.“http://www.prdaily.com/Main/Articles/14403.aspx
numantra.com214.635.2300Link:numantra.com214.635.2300Retwact May Solve Twitters Misinformation ProblemEven worse than the pornbots and trolls, one of Twitters enduringdrawbacks is that theres no reliable way to issue corrections withthe service.The flaw drew a truckload of attention in the wake of the Bostonbombings as self-appointed detectives — fueled by Reddit —made all kinds of invalid allegations on social media. But that issimply the most extreme case of whats a very ordinary problem.Some journalists have called for Twitter to build a correctionsfunction involving the same code it uses for retweets and favorites.So far, Twitter has given no indication that it plans to do so, whichhas led one independent developer to build his own solution.The tool is called Retweet Retract — or Retwact, for short. Built asa side project by Stonly Baptiste, a software developer at thePennsylvania-based company independenceIT, Retwact tries tocontain the damage (and shame) that comes along with spreadinginformation that later turns out to be untrue.http://mashable.com/2013/04/30/retweet-retract/
numantra.com214.635.2300Link:numantra.com214.635.2300Swedish App Helps You Drink In ModerationSwedish alchohol retail monopoly Systembolaget and its agency Forsman & Bodenfors havedeveloped Level 0.06, a smartphone app that encourages people to drink more moderately by helpingthem keep their blood alcohol level below 0.06 per cent (the point where the positive effects of alcoholare at their peak.). While not intended to be used for drink-drive purposes, the app measures bloodalcohol levels based on what you drink to help you cut down but still enjoy a drink.Within a few months of its launch, the free app had been downloaded by nearly a quarter of allsmartphone owners in Sweden and 24 % of users had reduced their alcohol consumption. Itssuccess is currently being studied at Stockholms Karolinska Institutet medical university.http://creativity-online.com/work/systembolaget-level-06-app/31375
numantra.com214.635.2300Link:numantra.com214.635.2300Budweiser: The Buddy CupBudweiser doesn’t think grabbing some beers at a baris quite social enough. Or at least notsocial network enough.The company’s Brazil team has come up with theBuddy Cup- a cup that when tapped with another oneof its kind allows the two cup holders to becomeFacebook friends. That’s right, no need to put down thebeer, take out the phone, search for a name and thensend a friend request.So, how does it all work? Similar to other connectedobjects, Manuel Rangel Macchiavello of BudweiserBrazil said. A computer chip with what Budweiser callsa “bump sensor” is integrated into the bottom of thecup. Also on the bottom of the cup is a QR code, whichworks with a Budweiser app to link the cup to yourFacebook account. When two people clink glasses, thefriend request is sent from one to another.
numantra.com214.635.2300Link:numantra.com214.635.2300Gangnam Style Goes Bollywood for SamsungGalaxy S4"Gangnam Style" may be well, well past its prime, but it didnt stop Samsung from performing its ownversion of the song over the weekend during its Galaxy S4 launch in Mumbai.The song, re-dubbed "S4 Samsung Style," was led by Bollywood actor Ranveer Singh. It featured thesame background music and horse-style dancing as the original — just more S4-tailored lyrics, like,"If you liked the S3, then this phone is even better; it has an HD screen and its just a lot slimmer."http://mashable.com/2013/04/29/samsung-style/
numantra.com214.635.2300Link:numantra.com214.635.2300Diet Cokes Vending Machine Goes On A DietWhen the bottles are so sleek, shouldnt the vending machine be too? OgilvyParis and Diet Coke team up to design a "Slender Vender," an elegant-lookingvending machine that was inspired by the aluminum bottles the soda comespackaged in.
numantra.com214.635.2300numantra.com214.635.2300MARK’S “TWOTHUMBS UP!”OF THE WEEK
numantra.com214.635.2300Link:numantra.com214.635.2300IBM -- A Boy and His AtomIBM and Ogilvy make a big impact with the smallest of building blocks in theirlatest video, billed as "the worlds smallest movie"—a stop-motion animationmade by IBM scientists using atoms.http://www.youtube.com/watch?feature=player_embedded&v=oSCX78-8-q0
numantra.com214.635.2300numantra.com214.635.2300Pizza Friday is Numantra’s weekly venue for reviewing thelatest news, innovations and accomplishments taking place inour industry and the world at large.Our founders each have spent decades working for some ofthe largest ad agencies in the world. It was experience thatwas invaluable, ultimately, because it taught us that we justcan’t keep following years of tradition if we want to have animpact in today’s marketplace.So we got together for a lot of serendipitous reasons andformed Numantra. Ka-boom! The forever-new marketingbraintrust that maximizes client resources with fresh insights,accountable solutions and kick-ass results was born.Find out what Numantra can do for you.Visit numantra.com for more information.