Pizza Friday 223


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Nudists want more attention, but Granny wants you to wear your sweater. There seems to be conflict of interests in this week's Pizza Friday.

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Pizza Friday 223

  1. 1. numantra.com214.635.2300
  2. 2. Indy 500 Launches Campaign That UtilizesUsers Instagram PhotosFears that Instagram photos will be used in brand marketing will be realized Wednesdaywhen social-media-management company Venueseen opens its application programminginterface (API) for an Indy 500 marketing campaign.The move will afford brands the ability to take user-uploaded Instagram photos and usethem in a variety of marketing channels without user consent."The C-suite doesnt care about likes and comments; they want to see how social contentcan be monetized," Venuessen CEO Brian Zuercher said in a statement. "Now, [brands]can unlock amazing Instagram photos and showcase them on their own websites orother campaign channels."For this specific campaign, the Indianapolis Motor Speedway plans to use geotags to plotInstagram photos with the #Indy500orBust hashtag on an interactive map. Fans can alsowin a VIP race experience by posting their photos on Instagram, Mr. Zuercher said. numantra.comLink: 214.635.2300
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  4. 4. Myspace opens redesigned site to the publicMyspace has opened up its completely redesigned website to the public, allowing anyoneto sign-up for an account, create a new profile and start experimenting with the updatedsocial networking service.The new version of Myspace has been available as a beta for some time now, howeveronly users who requested early access have been given permission to create an accountand start using all of the new features.The full public access was spotted earlier today by The Verge. Although its unclearexactly when the change went live, it likely coincided with the release of JustinTimberlakes new single, Suit & Tie, which was released on the social network forstreaming earlier this week.Its important to note that at the moment, the old version of Myspace is still availablethrough the companys primary URL,, emphasizing that the firm hasntchosen to replace its previous incarnation completely just yet. numantra.comLink: 214.635.2300
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  6. 6. Nudists Seek Corporate Sponsor Looking for GreaterExposureThe Word Naked Is Hot in Advertising; Synergy With Sunscreens, Natural Foods?The nations largest nudist association, The American Association for Nude Recreation, is looking forcorporate sponsors, and leaders think this might be their moment in the sun. Now that the organicfood movement has given the word naked a wholesome new meaning-suggesting natural and free ofpreservatives-the word is popping up in all kinds of product names: Naked Pizza, Bear Nakedgranola, the Naked Grape Chardonnay and more than one naked lager.Since October, the group has sent about 100 query letters. They have written to the makers of"naked" products and to companies selling items their members use a lot, such as Hawaiian Tropicand BullFrog sunscreens. And they have also targeted companies they think should be interestedbecause their advertising has gone au naturel in a fun or artful way. Those include Geico, Nike,NKE+1.04% Reebok, Dove and Delta Faucet."Were hoping well give the association greater exposure," says the associations Executive DirectorJim Smock, adding a difficult to believe, "no pun intended."The response has been skimpy. So far, he has received three letters of regret, and a case of E. & J.Gallo Winerys Naked Grape wine. numantra.comLink: 214.635.2300
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  8. 8. American Airlines Repaints Its Planes-to MuchCarpingThe downside of creating a classic brand image is that you can never change it without killing aclassic brand image. And thereby poking the Internet anger gods.On Thursday morning, American Airlines (AAMRQ) did both when it unveiled a flashy new paint jobfor its fleet of aircraft. The brazenly patriotic, hot-rod look supplants the airlines classic, mid-20thcentury design-one that once called to mind the golden era of flight but has more recently come tosymbolize an industry struggling to adapt. Goodbye to The Aviator. Welcome to Team America: WorldPolice.Gone is the "Silver Bird" livery introduced in 1967 (below), with its red, white, and blue stripes, theone-word "AmericanAirlines" printed, in Helvetica type, across a polished aluminum fuselage, and the"AA" logo with a deco eagle conceived by the design team of Lella and Massimo Vignelli. The "NewAmerican" look will feature a one-word "American" in giant letters next to a new, offset logo, with anAmerican-flag-draped tail.Responses have ranged from baffled to withering. Courtesy of Twitter:"Pity - @AmericanAir trashes a classic modernist icon logo - and fixes the only thing that wasntbroken about that wretched airline" -Joel Spolsky, founder of Stack Overflow numantra.comLink: 214.635.2300
  9. 9. MIKE’S TOP 5 numantra.comLink: 214.635.2300
  10. 10. PECULIAR numantra.comLink: 214.635.2300
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  12. 12. WHAT IS THE POPINATOR? numantra.comLink: 214.635.2300
  13. 13. 2012BEST AND WORST MOVIE POSTERS 214.635.2300
  14. 14. The Worst: INTRUDERSPlacing the billing blocksquare in the middle ofClive Owensmouthless, eyeless facealmost seems like aneffort to mask the fairlyawful Photoshop job. 214.635.2300
  15. 15. The Best: WRECK-IT-RALPHSimple and iconic, thisteaser image forDisneys animatedvideo game comedy is aknowing, affectionatehomage to eight-bitvideo game glory. 214.635.2300
  16. 16. The Worst: ALEX CROSSThis poster deserves aplace on this list forbearing what is easilythe worst tagline of theyear: "Dont Ever CrossAlex Cross." 214.635.2300
  17. 17. The Best: THIS IS 40In perhaps the funniestposter of the year, asingle imagecommunicateseverything you need toknow about thisrelationship inwriter/director JuddApatows follow-up toKnocked Up. 214.635.2300
  18. 18. The Worst: THEEXPENDABLES 2How many tough guyscan you pack on to asingle poster, while stillleaving room for anexploding airplane,fiery debris and aforeground of flames?Now you know. 214.635.2300
  19. 19. The Best: SKYFALLFor a classic JamesBond poster, all youreally need is 007 in asharp suit, a gun, somecrosshairs, and youcould call it day. Butthis -- not your typicalBond poster -- putsDaniel Craig smack inthe middle of theaction. 214.635.2300
  20. 20. The Worst: FLIGHTWere all for theinnovative use ofnegative space, but thisfeels just plain lazy. 214.635.2300
  21. 21. The Best: PROMETHEUSThe enigmatictheatrical poster forRidley Scotts sci-fihorror prequel doesntreveal a lot -- anddoesnt have to --evoking mystery,curiosity and somethingterrifying just beyondthe darkness. 214.635.2300
  22. 22. The Worst: JOURNEY 2:THE MYSTERIOUSISLANDMichael Caine. Riding abumblebee. Chasedgiant birds. Lets justthink about that for amoment. The look onSir Michaels face sortof says it all. 214.635.2300
  23. 23. The Best: THEPAPERBOYThis clean, handsomelydesigned retro one-sheet for Lee Danielscontroversial dramacould hang with thebest posters ofyesteryear. 214.635.2300
  24. 24. The Worst: MEN INBLACK 3This teaser gets pointsfor trying somethingdifferent, but ultimatelysuffers from a busyeffect that makes WillSmith look, ironically,like an alien. 214.635.2300
  25. 25. The Best: DJANGOUNCHAINEDThis minimalistthrowback for QuentinTarantinos latestfeature looks like it wasrecently unearthedafter decades in thedusty closet of agrindhouse theater. 214.635.2300
  26. 26. The Worst: STOLENAside from the blatanteffort -- from the fontto the tagline -- toreplicate the marketingof Taken, theexpression on NicolasCages face looks likehes wearing a rubberHalloween mask ofNicolas Cages face. 214.635.2300
  27. 27. The Best: CASA DE MIPADREIf Will Ferrell is starringin an all-Spanishwestern in the grandtradition of Mexicantelenovelas, the posterbetter be just asawesome as thatsounds. This poster, inall its aged tri-foldswagger, is triumphant. 214.635.2300
  28. 28. The Worst: KILLINGTHEM SOFTLYHelvetica! Wereimpressed with the sizeof Brad Pitts weapon,but just a little bitoverwhelmed by hisfont. 214.635.2300
  29. 29. The Best: LOOPERTheres a simpleelegance in the mirorimage of JosephGordon-Levitt andBruce Willis, theopposing forces of pastand future in this time-bending sci-fi thriller. 214.635.2300
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  32. 32. WHAT ARE THESE CANADIANS WATCHING?? numantra.comLink: 214.635.2300
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  41. 41. WHATISTHISCATMISSING? 214.635.2300
  42. 42. Pizza Friday is Numantra’s weekly venue for reviewing thelatest news, innovations and accomplishments taking place in our industry and the world at large. Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an impact in today’s marketplace. So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketingbraintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born. Find out what Numantra can do for you. Visit for more information. 214.635.2300