numantra.com214.635.2300
THENEWS       numantra.com       214.635.2300
Link:   http://nuads.us/P1JppR   numantra.com                                 214.635.2300
Adweek: LinkedIn Looks to Get More FacebookyProfessional network ads more visuals, revamped algorithms to improve personal...
numantra.comLink:   214.635.2300
Retailers introduce indoor navigation in appsShoppers have a new compass to help them navigate theAmerican retail jungle -...
numantra.comLink:   214.635.2300
Disney Baby retail and online storetargets youngest crowdGoo-Goo. Ga-Ga. Disney.If Disney has its way, those might be the ...
numantra.comLink:   214.635.2300
HEADLINE  NEWS       numantra.com       214.635.2300
Super Bowl ad slots already       90% sold out                        numantra.com                        214.635.2300
EXCEDRIN AND TYLENOL SUFFERRECALL HEADACHE                  numantra.com                  214.635.2300
Smartphones Evolution Could Be Tough for      Samsung                    numantra.com                    214.635.2300
Survey: cell phone usersconcerned about privacy        in apps                      numantra.com                      214....
WHITE HOUSE UPDATES MOBILE APP IN TIME    FOR ELECTION                 numantra.com                 214.635.2300
LinkedIn Looks to Get   More Facebooky                    numantra.com                    214.635.2300
numantra.com214.635.2300
MIKE’S                                 TOP 5        http://nuads.us/Rth1KR        numantra.comLink:                       ...
GUERILLAMARKETING        numantra.com        214.635.2300
numantra.comLink:   http://youtu.be/48WoNWYUy7g   214.635.2300
INNOVATION         numantra.com         214.635.2300
http://www2.nissan.co.jp/SP/NOTE/SPECIAL/index1.html   numantra.comLink:                                                  ...
EVENTMARKETING        numantra.com        214.635.2300
numantra.com214.635.2300
INNOVATION         numantra.com         214.635.2300
numantra.com214.635.2300
OUT-OF- HOME          numantra.com          214.635.2300
MASSAGE BRINGSYOUR STRENGTHBACK.            numantra.com            214.635.2300
numantra.com214.635.2300
FAIL OF THE   WEEK          numantra.com          214.635.2300
Link:   http://panasonic.net/eclipselive/   numantra.com                                            214.635.2300
DATAVISUALIZATION            numantra.com            214.635.2300
numantra.comLink:   http://nuads.us/TwjWr7   214.635.2300
CREATIVETYPOGRAPHY         numantra.com         214.635.2300
numantra.com214.635.2300
numantra.com214.635.2300
numantra.com214.635.2300
numantra.com214.635.2300
numantra.com214.635.2300
numantra.com214.635.2300
numantra.com214.635.2300
numantra.com214.635.2300
numantra.com214.635.2300
Pizza Friday is Numantra’s weekly venue for reviewing thelatest news, innovations and accomplishments taking place in     ...
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Pizza Friday 216

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Are potholes slowing you down? Is your drab dryer bumming you out? Are you troubled with not knowing how much the Tooth Fairy should give your kid for her tooth? Then grab a slice of pizza pie and join us for another life changing episode of Pizza Friday.

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Transcript of "Pizza Friday 216"

  1. 1. numantra.com214.635.2300
  2. 2. THENEWS numantra.com 214.635.2300
  3. 3. Link: http://nuads.us/P1JppR numantra.com 214.635.2300
  4. 4. Adweek: LinkedIn Looks to Get More FacebookyProfessional network ads more visuals, revamped algorithms to improve personalizationLinkedIn currently has 100 million users who follow at least one of the 2 million companies who maintain officialCompany Pages on the business-centric social network. But a lingering problem for Linkedin has been that too few ofthose users ever interacted with much of the content on those pages.So poof, those layouts will be history. Starting on Thursday (Sept. 6) LinkedIn will begin rolling out new CompanyPages designed to be more streamlined and applicable to each individual user who visits it. "Users now will be betterable to focus," said Jonathan Lister, LinkedIns vp of global marketing solutions.The first thing users will focus on with the redesigned Company Pages is a large image towards the top of what usedto be a text-heavy layout. The visual addition seems to borrow from Facebooks Timeline layout, which added asimilarly large horizontal image to its brands and users profiles. As LinkedIns global product marketing director MarcBishop explained, the hope is for companies to fill the space with images that "express a brands presence and abrands personality." That is, this is not the place to just paste a company logo.Beyond a brands personality the new Company Pages aim to emphasize two things: a businesss Linkedin contentfeed and its products and services, said officials. The feeds have been streamlined to eliminate clutter; for example,instead of seeing each and every new hire, position change or job opening, users only see the one or two listingsdeemed most relevant to that person. numantra.comLink: 214.635.2300
  5. 5. numantra.comLink: 214.635.2300
  6. 6. Retailers introduce indoor navigation in appsShoppers have a new compass to help them navigate theAmerican retail jungle - their phone.Big-box retailers are developing indoor navigation tools to help shoppers find what theywant. Some, including Target and Walgreens, have stored floor layout plans insmartphone apps. Walmart and Home Depot apps now can display aisle numbers forsearched items.In a store, "I can talk to an associate, but I cant search for a two-sided tape," says GibuThomas, Walmart head of mobile and digital. "Mobile brings the (online store) to thestore."Within two weeks of Walmarts May launch of the "In-Store" mode in its app, about 15%of page views were from shoppers in stores.Retailers traditionally were reluctant, for competitive reasons, to release detailedmerchandising data. But with mobile apps becoming a key sales channel, theyve begunadding coupons, prices, store hours and bar code scanners. numantra.comLink: 214.635.2300
  7. 7. numantra.comLink: 214.635.2300
  8. 8. Disney Baby retail and online storetargets youngest crowdGoo-Goo. Ga-Ga. Disney.If Disney has its way, those might be the first three words out of every babys mouth - though notnecessarily in that order.On Thursday, the Walt Disney Co. will open its first Disney Baby retail store at a mall in Glendale,Calif., primarily targeting the young mothers of what Disney hopes also will be its next generation ofwide-eyed customers.Disney is pushing hard to quickly build a Disney Baby line of products and services that it hopes willultimately grow into a powerful baby brand that captures new customers ages 0 to 2, even beforemany of them can crawl.The baby market isnt just kids stuff. Sales of infant and childrens clothing, alone, is a $10 billionmarket in the U.S., estimates IBISWorld, a research specialist. And babies are a growing market, with1.6 million first-time moms each year. numantra.comLink: 214.635.2300
  9. 9. numantra.comLink: 214.635.2300
  10. 10. HEADLINE NEWS numantra.com 214.635.2300
  11. 11. Super Bowl ad slots already 90% sold out numantra.com 214.635.2300
  12. 12. EXCEDRIN AND TYLENOL SUFFERRECALL HEADACHE numantra.com 214.635.2300
  13. 13. Smartphones Evolution Could Be Tough for Samsung numantra.com 214.635.2300
  14. 14. Survey: cell phone usersconcerned about privacy in apps numantra.com 214.635.2300
  15. 15. WHITE HOUSE UPDATES MOBILE APP IN TIME FOR ELECTION numantra.com 214.635.2300
  16. 16. LinkedIn Looks to Get More Facebooky numantra.com 214.635.2300
  17. 17. numantra.com214.635.2300
  18. 18. MIKE’S TOP 5 http://nuads.us/Rth1KR numantra.comLink: 214.635.2300
  19. 19. GUERILLAMARKETING numantra.com 214.635.2300
  20. 20. numantra.comLink: http://youtu.be/48WoNWYUy7g 214.635.2300
  21. 21. INNOVATION numantra.com 214.635.2300
  22. 22. http://www2.nissan.co.jp/SP/NOTE/SPECIAL/index1.html numantra.comLink: 214.635.2300
  23. 23. EVENTMARKETING numantra.com 214.635.2300
  24. 24. numantra.com214.635.2300
  25. 25. INNOVATION numantra.com 214.635.2300
  26. 26. numantra.com214.635.2300
  27. 27. OUT-OF- HOME numantra.com 214.635.2300
  28. 28. MASSAGE BRINGSYOUR STRENGTHBACK. numantra.com 214.635.2300
  29. 29. numantra.com214.635.2300
  30. 30. FAIL OF THE WEEK numantra.com 214.635.2300
  31. 31. Link: http://panasonic.net/eclipselive/ numantra.com 214.635.2300
  32. 32. DATAVISUALIZATION numantra.com 214.635.2300
  33. 33. numantra.comLink: http://nuads.us/TwjWr7 214.635.2300
  34. 34. CREATIVETYPOGRAPHY numantra.com 214.635.2300
  35. 35. numantra.com214.635.2300
  36. 36. numantra.com214.635.2300
  37. 37. numantra.com214.635.2300
  38. 38. numantra.com214.635.2300
  39. 39. numantra.com214.635.2300
  40. 40. numantra.com214.635.2300
  41. 41. numantra.com214.635.2300
  42. 42. numantra.com214.635.2300
  43. 43. numantra.com214.635.2300
  44. 44. Pizza Friday is Numantra’s weekly venue for reviewing thelatest news, innovations and accomplishments taking place in our industry and the world at large. Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an impact in today’s marketplace. So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketingbraintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born. Find out what Numantra can do for you. Visit numantra.com for more information. numantra.com 214.635.2300
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