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Pizza Friday 216


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Are potholes slowing you down? Is your drab dryer bumming you out? Are you troubled with not knowing how much the Tooth Fairy should give your kid for her tooth? Then grab a slice of pizza pie and …

Are potholes slowing you down? Is your drab dryer bumming you out? Are you troubled with not knowing how much the Tooth Fairy should give your kid for her tooth? Then grab a slice of pizza pie and join us for another life changing episode of Pizza Friday.

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  • 4. Adweek: LinkedIn Looks to Get More FacebookyProfessional network ads more visuals, revamped algorithms to improve personalizationLinkedIn currently has 100 million users who follow at least one of the 2 million companies who maintain officialCompany Pages on the business-centric social network. But a lingering problem for Linkedin has been that too few ofthose users ever interacted with much of the content on those pages.So poof, those layouts will be history. Starting on Thursday (Sept. 6) LinkedIn will begin rolling out new CompanyPages designed to be more streamlined and applicable to each individual user who visits it. "Users now will be betterable to focus," said Jonathan Lister, LinkedIns vp of global marketing solutions.The first thing users will focus on with the redesigned Company Pages is a large image towards the top of what usedto be a text-heavy layout. The visual addition seems to borrow from Facebooks Timeline layout, which added asimilarly large horizontal image to its brands and users profiles. As LinkedIns global product marketing director MarcBishop explained, the hope is for companies to fill the space with images that "express a brands presence and abrands personality." That is, this is not the place to just paste a company logo.Beyond a brands personality the new Company Pages aim to emphasize two things: a businesss Linkedin contentfeed and its products and services, said officials. The feeds have been streamlined to eliminate clutter; for example,instead of seeing each and every new hire, position change or job opening, users only see the one or two listingsdeemed most relevant to that person. numantra.comLink: 214.635.2300
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  • 6. Retailers introduce indoor navigation in appsShoppers have a new compass to help them navigate theAmerican retail jungle - their phone.Big-box retailers are developing indoor navigation tools to help shoppers find what theywant. Some, including Target and Walgreens, have stored floor layout plans insmartphone apps. Walmart and Home Depot apps now can display aisle numbers forsearched items.In a store, "I can talk to an associate, but I cant search for a two-sided tape," says GibuThomas, Walmart head of mobile and digital. "Mobile brings the (online store) to thestore."Within two weeks of Walmarts May launch of the "In-Store" mode in its app, about 15%of page views were from shoppers in stores.Retailers traditionally were reluctant, for competitive reasons, to release detailedmerchandising data. But with mobile apps becoming a key sales channel, theyve begunadding coupons, prices, store hours and bar code scanners. numantra.comLink: 214.635.2300
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  • 8. Disney Baby retail and online storetargets youngest crowdGoo-Goo. Ga-Ga. Disney.If Disney has its way, those might be the first three words out of every babys mouth - though notnecessarily in that order.On Thursday, the Walt Disney Co. will open its first Disney Baby retail store at a mall in Glendale,Calif., primarily targeting the young mothers of what Disney hopes also will be its next generation ofwide-eyed customers.Disney is pushing hard to quickly build a Disney Baby line of products and services that it hopes willultimately grow into a powerful baby brand that captures new customers ages 0 to 2, even beforemany of them can crawl.The baby market isnt just kids stuff. Sales of infant and childrens clothing, alone, is a $10 billionmarket in the U.S., estimates IBISWorld, a research specialist. And babies are a growing market, with1.6 million first-time moms each year. numantra.comLink: 214.635.2300
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  • 44. Pizza Friday is Numantra’s weekly venue for reviewing thelatest news, innovations and accomplishments taking place in our industry and the world at large. Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an impact in today’s marketplace. So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketingbraintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born. Find out what Numantra can do for you. Visit for more information. 214.635.2300