Pizza Friday 214


Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Pizza Friday 214

  1. numantra.com214.635.2300
  2. THENEWS 214.635.2300
  3. numantra.com214.635.2300
  4. NBC Olympics: Hashtag $$$There have been plenty of negative hashtags assigned to NBCs Olympics coverage on Twitter, including#NBCFail and #NBCStinks. But on Madison Avenue the hashtag for this Olympics so far ismore like: #NBC$$$$.NBCUniversal has pulled in more advertising dollars than expected. It could even break even on itsOlympics coverage, rather than lose $200 million as previously predicted, said Steve Burke, chief executiveofficer of Comcast Corp.s NBCUniversal, on Wednesday during a conference call with analysts."We feel very good," Mr. Burke said, "because all of the numbers...are significantly better than weprojected."Comcast says that it sold about $1.2 billion in ads for this summers Olympics in London, up significantlyfrom the roughly $850 million NBC took in during the Beijing Games in 2008. NBC, which is streaming allevents live for the first time ever, paid $1.18 billion for the broadcast rights to the London Games.Meanwhile, media outlets have made their own sport of chronicling NBCs production miscues. But the bulkof the U.S. TV audience seems to be tuning much of this out-and tuning into the coverage. Link: 214.635.2300
  5. numantra.com214.635.2300
  6. numantra.com214.635.2300
  7. A Detergent Picks a Star Who Shares Its NameSome advertising ideas seem to have a celebritys name written all over them,but surely that has never been as appropriate as it is for a new campaign forTide Vivid White and Bright that stars Betty White.The campaign features Ms. White in humorous situations where she advocatesfor wearing white clothing without worrying about staining them. One newcommercial opens with Ms. White approaching a mirror in a trendy clothingstore to check out her outfit, a white denim jacket with fuchsia leopard trim andmatching white skirt."I know what youre thinking," says Ms. White, who is 90. "Its a hot whitenumber, but what a hassle to care for - all that pretreating and chlorine bleach,and dont even think of working up a sweat in the club." numantra.comLink: 214.635.2300
  8. Web Ads Target Based On What You WatchedOn TVSoon, the internet will know what you watched on TV.In recent weeks, data company Datalogix has launched a new product that aims to letdigital ad buyers target ads to people online based on the shows they watch on TV. Theproduct is a result of a partnership with TRA -- a firm that was acquired by TiVO lastmonth -- which has TV viewing data from cable boxes in more than 4 million U.S. homes.This is how it works: TRA delivers TV viewing data to Datalogix, which then combines itwith demographic and purchase-behavior data about those TV households. Datalogixthen tries to match up those audiences with what it knows about the people from a pool of50 million cookies its amassed online. The company also adds in cookies that representpeople who have similar attributes to those who have actually watched a given show orregularly watch a certain genre of show to create the scale needed for reach ad buys. numantra.comLink: 214.635.2300
  9. numantra.comLink: 214.635.2300
  10. MIKE’S TOP 5 numantra.comLink: 214.635.2300
  11. INNOVATION 214.635.2300
  12. numantra.com214.635.2300
  13. numantra.com214.635.2300
  14. ZOMBIES! 214.635.2300
  15. numantra.comLink: 214.635.2300
  16. AMBUSHADVERTISING 214.635.2300
  17. numantra.comLink: 214.635.2300
  18. numantra.com214.635.2300
  19. numantra.comLink: 214.635.2300
  20. numantra.com214.635.2300
  21. FAIL OF THE WEEK 214.635.2300
  22. Link: 214.635.2300
  23. EVENTMARKETING 214.635.2300
  24. Link: 214.635.2300
  25. INNOVATION 214.635.2300
  26. numantra.com214.635.2300
  27. Link: 214.635.2300
  28. SOCIALMEDIA 214.635.2300
  29. numantra.com214.635.2300
  30. Pizza Friday is Numantra’s weekly venue for reviewing thelatest news, innovations and accomplishments taking place in our industry and the world at large. Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an impact in today’s marketplace. So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketingbraintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born. Find out what Numantra can do for you. Visit for more information. 214.635.2300