Pizza Friday 207

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• Published by Marketing Profs (128 Likes, 351 Tweets, 231 LinkedIn shares, 49 +1, 10 Pins)• Distributed by Outbrain (4000 clicks, .22% click through rate)• Whitepaper Downloads (4200 Downloads) numantra.com 214.635.2300

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Pizza Hut Tries the Sandwich Market Again"When the moon hits your eye like a big pizza pie," the song goes, "thats amore." Butthere is little love lost when a big maker of pizza pie gets hit in the eye with the successof sandwiches.Pizza Hut, the nations biggest pizza chain, will challenge sandwich shops - particularlythose bearing the name of the category leader, Subway - with a new item, backed by alarge campaign that is to begin on Sunday. The product, called a PZolo, is shaped like asandwich, comes in sandwich varieties like Buffalo chicken and "meat trio" and is pricedlike a sandwich, at $3 apiece or two for $5.The $5 price is no random number, as it echoes what Subway charges for its popularfoot-long sub sandwiches. The campaign to introduce the PZolo, by the Martin Agency inRichmond, Va., is replete with references to Subway, including lines like "Say so long tothe footlong" and "More bang for your 5 bucks.” numantra.comLink: 214.635.2300

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Promoting Nutrition, Disney to Restrict Junk-Food AdsThe Walt Disney Company, in an effort to address concerns about entertainments role inchildhood obesity, plans to announce on Tuesday that all products advertised on its child-focused television channels, radio stations and Web sites must comply with a strict newset of nutritional standards.The restrictions on ads extend to Saturday-morning cartoons on ABC stations owned byDisney. Under the new rules, products like Capri Sun drinks and Kraft Lunchables meals -both current Disney advertisers - along with a wide range of candy, sugared cereal andfast food, will no longer be acceptable advertising material.The initiative, which Disney plans to detail Tuesday at a Washington news conferencewith the first lady, Michelle Obama, stretches into other areas. For instance, Disney willreduce the amount of sodium by 25 percent in the 12 million childrens meals servedannually at its theme parks, and create what it calls fun public service announcementspromoting child exercise and healthy eating. numantra.comLink: 214.635.2300

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Pizza Friday is Numantra’s weekly venue for reviewing thelatest news, innovations and accomplishments taking place in our industry and the world at large. Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an impact in today’s marketplace. So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketingbraintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born. Find out what Numantra can do for you. Visit numantra.com for more information. numantra.com 214.635.2300

Pizza Friday 207

by Numantra on Jun 08, 2012

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