Pizza Friday 204

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THENEWS numantra.com 214.635.2300

Trashcam Project Uses Dumpsters As CamerasFour German sanitation workers and one photographer put their skills together for anunconventional art endeavor called the Trashcam Project, turning 1,000 liter dumpsters intogiant, makeshift cameras. Fitting the bins with with pinhole cameras, the group toured theirfavorite spots in Hamburg, capturing stunning black-and-white photographs of the city.Pinhole cameras are relatively crude in the world of photography, but take an astute understanding oflight and focus to be successful. Their construction is simple; a single small aperture camera without alens that captures images via light streaming through a tiny hole in an otherwise light-proof box. Thesurrounding scene is projected upside down into the box onto light sensitive paper that takesanywhere from, six minutes to an hour to imprint depending on the lighting.The Trashcam Project is a beautiful portrayal of Hamburg and an interesting artistic perspective from agroup of sanitation workers. Go to their Flickr page for more of their photography and for photos of theartists themselves. How’s about a slideshow?! Click hereLink: http://www.huffingtonpost.com/2012/04/21/trashcam-project_n_1441416.html numantra.com 214.635.2300

Dog Scouts Of America Have Troops In 22StatesThe Scouts have two mottos. For humans: "Our dogs lives are much shorter than our own. We shouldhelp them enjoy their time with us as much as we can." For dogs: "Let us learn new things that webecome more helpful.“ The organization was founded by Lonnie Olson 13 years ago. Membership is$25 a year. There are 682 Dog Scouts who belong to 38 troops across the country. The organizationhas around 80 badges, but not all dogs can earn all badges. Dogs are not required to earn badgesbeyond the first one, for basic obedience and appropriately called the Dog Scout badge.Many badges are earned in camp. In the water, dogs can be puppy paddlers, beach buddies orboaters. They can qualify in rescue, racing or retrieval. A pair of Dog Scouts who started dock diving incamp have gone on to compete nationally. The earth dog badge, mostly for terriers, is awarded if adog stays focused while chasing a (protected) rat into an 8-foot earth tunnel, negotiates a 90-degreeturn and continues the chase through another 8-foot tunnel without losing interest in the quarry. How’s about a slideshow?! Click hereLink: http://www.huffingtonpost.com/2012/04/03/dog-scouts-of-america_n_1400380.html#s839095 numantra.com 214.635.2300

INNOVATION numantra.com 214.635.2300

Glamours Shoppable WallAs part of its contribution to Fashion Week, Glamour Magazineadorned a wall in New Yorks Meatpacking District withproducts that could be bought by anyone with a smartphone.The "Glamour Apothecary Wall" used SnapTags, a type ofscannable code which appeared next to a range of beauty andpersonal care items from the likes of Dove and Aveeno. Oncepurchased, the products ship to consumers for free. Mobilepayments provider Buck is supported transactions for both thewall and Glamours March issue, and pharmacist C.O. Bigelowis the magazines branding and fulfillment partner.The technology was also featured in Glamours upcomingMarch issue, with 21 advertisers displaying "Buy it Now"SnapTags next to their products. In addition to buying the ads,readers will be able to "like" advertisers and share theirpurchases on Facebook. One obstacle in the process: would-be shoppers had to install a "Glamour Friends & Fans" app toscan and buy products - both for the wall and the magazineexperience.Link: http://www.clickz.com/clickz/news/2153169/glamour-installs-shoppable-wall-nycs-meatpacking- numantra.com 214.635.2300 district-video

Put A Bird On It Compelled by the disappearance of house sparrows due to the depletion of their natural environment, students Micaela Nardella and Oana Tudose designed Brick Biotope, a set of bricks that doubles as a habitat for birds. Shown at FABRIKAAT, a Dutch exhibition showcased in the Ventura Lambrate District for Milan Design Week, the project also does triple duty as a vertical garden. The bricks, following the natural pattern of house sparrows, are sand-casted with cracks in them so that the birds can build nests, feed and live in those cracks. These bricks are merged into the standard brick wall, and can be a part of the building. With immense research into the material and the production process, Brick Biotope uses natural materials such as sand and plaster. The sand, acting as a moulding agent, is poured together with plaster and removed by hand after solidification, giving it the desired cracks. numantra.comLink: http://inhabitat.com/brick-biotope-at-fabrikaat-bricks-that-double-as-bird-habitats-showcased-in-milan/ 214.635.2300

OFF THE PAGE numantra.com 214.635.2300

Kotex: Break the CycleLink: http://www.youtube.com/watch?v=R2tl7EzWT-w numantra.com 214.635.2300

Ole Restaurant: Nearly-Naked Delivery Drivers Boston-based Ole Restaurant kicked off its new bike delivery service by sending out one hot guy and one hot girl dressed only in their underwear to make surprise deliveries to startled Bostonians. Smartly, the company made its deliveries to media outlets in the city with the obvious purpose of scoring some publicity.Link: Read Full Story Here numantra.com 214.635.2300

100 THINGSTO WATCH numantra.com 214.635.2300

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SOCIALMEDIA numantra.com 214.635.2300

Need a Better Facebook Ad? Show a CatWhen Red Square Agency decided to run ads on Facebook, they tested a few concepts. Some werewell-crafted and traditional. Others werent. One ad featured a photo of an employees cat with thisridiculous headline: "This ad features a cat.“ The result? The cat outperformed the other ads by 39%.Red Squares cat ad had nothing to do with their agency, but it had everything to do with whatFacebook users want, which is to be left damned alone by advertisers. Or at least, they dont wantadvertisers to act like theyre advertising. They want brands who will be—shocking—social.Buffalo Wild Wings is a surprising brand to have over five million fans on Facebook, but theyve earnedeach one of them (with the help of Atlanta-based 22Squared) by listening to what customers loveabout the restaurant and then serving it up online.One of their strongest practices is what they call the "art of un-copywriting." In other words, they talk totheir fans like friends instead of customers. Rather than saying, "Todays a great day to try somedelicious wings from Buffalo Wild Wings," they just say, "Mmmmmmmm wings." And then they watchas it earns 3,000+ likes and 400+ comments.Link: http://chiefmarketer.com/social-marketing/need-better-facebook-ad-show-cat numantra.com 214.635.2300

Kotex Launches First Pinterest Only CampaignLink: http://www.youtube.com/watch?v=UVCoM4ao2Tw numantra.com 214.635.2300

FRESHPERSPECTIVES numantra.com 214.635.2300

LemonadeLink: http://www.youtube.com/watch?v=wJltcT7DH7g numantra.com 214.635.2300

Between The FoldsLink: http://www.youtube.com/watch?v=tE4lqYzS2m0 numantra.com 214.635.2300

Strange Powers:Stephen Merritt and The Magnetic FieldsLink: http://www.youtube.com/watch?v=EQfuXIsrXgM numantra.com 214.635.2300

JULIET’S TOP 5 numantra.comLink: 214.635.2300

Planter’s Nut Mix: The TeamLink: http://www.youtube.com/watch?v=eYr81lOv74A numantra.com 214.635.2300

Draino: Dual Impact numantra.comLink: http://www.youtube.com/watch?v=Z7fz0jpuLkM 214.635.2300

Kotex: Cold Hard NumbersLink: http://www.youtube.com/watch?v=pVzKqhwh6No numantra.com 214.635.2300

Pearle Vision: ExperimentLink: http://www.youtube.com/watch?v=WTuyoOyWh0c numantra.com 214.635.2300

Tums: Corn DogLink: http://www.youtube.com/watch?v=JXtiJCqShvg numantra.com 214.635.2300

Pizza Friday is Numantra’s weekly venue for reviewing thelatest news, innovations and accomplishments taking place in our industry and the world at large. Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an impact in today’s marketplace. So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketingbraintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born. Find out what Numantra can do for you. Visit numantra.com for more information. numantra.com 214.635.2300

Pizza Friday 204

by Numantra on Apr 30, 2012

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