Pizza Friday 201

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THENEWS numantra.com 214.635.2300

What Would You Say to a Million TwitterUsers? Fame Hopes to Find OutIf you woke up tomorrow with a million new Twitter followers — and had them for one day only —what would you tell them? That’s the idea behind a new website with an intriguing idea. It aims totemporarily grow Twitter followings to Lady Gaga-like proportions.The site, Fame, selects one winner to automatically be followed by a large number of real people eachday — the same people willing to sign up for the chance to gain those followers.Here‟s how it works: When users sign up for the site, they’re entered into a daily drawing. The winner of thedrawing is automatically followed by all of the other entrants. At the end of the day, that person isautomatically unfollowed by everyone, and a new person is selected.After you enter, you‟re included in both the drawing and group that follows the winner each day untilyou disconnect the app. So in theory, the number of followers at stake should increase each day.Creator Adam Ludwin, an LLE venture capitalist who developed the site in partnership with design studio BigHuman, says he expects watching winners react to their instant Twitter fame will be just as entertaining as thepossibility of achieving instant Twitter fame.The website’s grand prize of followers hasn’t exactly reached American Idol proportions yet, however. Twohours after launch, about 600 people have signed up. numantra.comLink: 214.635.2300

Lexus Brings NFC-Enabled Print Ad to WiredMagazineAs print publications continue seeking ways to entice advertisers, Wired magazine and Lexushave teamed up to create what they say is the first mass-produced print ad embeddedwith a near-field communications, or NFC, tag.The ad, which can be found in 500,000 subscriber copies of Wireds April issue, allowsreaders who have NFC-enabled phones -- such as the Nexus S -- to access a demo of theLexus GS 2013s Enform App Suite simply by holding their phone up to the ad. Unlike the2-D barcodes found in magazine pages, readers dont need to take pictures of anything withtheir phones cameras. The phone automatically detects the NFC chip.In the case of Wired and Lexus, that brings up a link on the phones screen. Click the link and awelcome video loads introducing the cars in-dash App Suite. Users can then click on each ofthe app icons -- Bing, OpenTable, iHeartRadio, Pandora, MovieTickets.com and Yelp -- to seeshort videos explaining each app."This gives us a chance to bring the technology to life for a reader in a way that words just dontdo," said Brian Bolain, national marketing communications manager for Lexus.The ad also includes a link that readers without NFC-enabled phones can visit to accessthe same tour. numantra.comLink: 214.635.2300

Nike Sues Reebok Over Sale of Jets Tebow JerseysTim Tebow is so popular he even inspires lawsuits.Nike filed suit against Reebok on Tuesday, claiming that its competitor is using Mr. Tebows namewithout permission on Reebok-made apparel and replica jerseys bearing the quarterbacks No. 15 in thewake of his trade to the New York Jets on March 21.Reeboks 10-year contract as the NFLs official uniform supplied is ending; Nike takes over in a newfive-year deal that begins on Sunday, April 1. The suit, claiming a misappropriation of rights andunauthorized and improper use of Mr. Tebows name, was filed in federal court in New York. Nike is askingfor "preliminary and permanent injunctive relief, compensatory damages, punitive damages andattorneys fees."In a statement provided to AdAge.com, Nike said: "We have filed a complaint relating to unauthorized use ofTim Tebows name on New York Jets related apparel. Nike is authorized and licensed to use Tim Tebowsname on products. We have no further comment at this stage."Nike claims Reebok has no agreement with the National Football League Players Association to useMr. Tebows name, or an agreement with Mr. Tebow himself. The quarterback signed an endorsementdeal with Nike in March of 2010 after graduating from the University of Florida.Reebok said it had no comment.Ironically, it still hasnt been determined if Mr. Tebow will wear No. 15 with the Jets since a player whomNew York just re-signed on Tuesday, Scotty McKnight, wore the number last year..Link: http://nuads.us/H71DTu numantra.com 214.635.2300

Charles Barkley Pitch for Weight Watchers NowIncludes Cross-DressingThe NBA has a new diva: Charles Barkley.The Round Mound of Rebound has stuffed himself into a dress in an ad forWeight Watchers in which he pledges to do anything necessary to get theattention of men looking to lose weight. And that includes slipping on highheels and a wig. Jennifer Hudson, are you jealous?Sir Charles, who stars in TNTs NBA pre-and post-game studio shows, hasbeen appearing in Weight Watchers ads since December as part of themarketers outreach to men. Mr. Barkley has shed 42 pounds, according tothe company.The ad, by Weight Watchers agency McCann Erickson, will make its debutApril 8.To watch the video, click the link below.Link: http://nuads.us/H40ydV numantra.com 214.635.2300

In Brazil, Popular Beer Brand Skol Turns Intothe Easter BunnyBrazils Skol is claiming to have created the first Easter eggs made with beer.Facebook fans of the brand can win a six-pack of the beer-eggs by hunting for them on thepage, starting March 30. The alcoholic eggs will also be for sale, but only through the brandsFacebook page. Skol, one of Brazils most popular beer brands, is owned by AB Inbev.The round eggs fit perfectly with Skols longtime tagline as the beer that "desce redondo,"Portuguese for "goes down round." That doesnt translate literally, but basically means that Skol is abeer that goes down smoothly.Link: http://nuads.us/H4DWrt numantra.com 214.635.2300

MOBILE numantra.com 214.635.2300

„Angry Birds Space‟ Downloaded 10M Times in 3DaysRovio‟s Angry Birds Space has had a solid takeoff with 10 milliondownloads since its release on Thursday, according to the company.The company, which disclosed the figure in its Twitter feed Mondaymorning, didn’t say how the release compares with previous title launches.However, according to reports, Rovio‟s last major Angry Birdsrelease, Angry Birds Rio, hit 10 million downloads in 10 days, more thanthree times as long.The latest game was released for various formats, including for theiPhone, iPad, iPod touch and Android devices, as well as the Mac and PC. Thecompany didn‟t release a Windows Phone version, though it plansto, according to Rovio CEO Mikael Hed.The new version brings several important changes, most importantlygravity, which will allow players to use nearby planets to perform trick shots onunsuspecting pigs. numantra.comLink: 214.635.2300

SleepTime Uses Your iPhone to Track YourSnoozeSure you sleep at night, but are you really getting a good night’s sleep?A new app, SleepTime, works as both an intelligent alarm clock and sleep analysis solution to analyzeyour latest snooze and make sure you’re getting most out your time between the sheets.Placed beside you on your bed at night while you sleep, the app monitors the quality of sleep you‟regetting, waking you up at “the best possible time to make you feel refreshed and empowered.” Theapp works by using the accelerometer in your phone to pay attention to subtle movements you makethroughout the night–when you’re moving you’re not really sleeping.The app monitors three different stages of sleep: awake, light sleep and deep sleep plus REM (thestage where dreaming occurs), and graphs your sleep patterns so you can see how your sleepingpatterns changes over time. According to Azumio the average healthy person is awake approximately 10%of a normal sleep cycle with deep plus REM making up 55% of sleep time and and light sleep equaling 35%.Since SleepTime monitors your movement while you sleep, you‟ll need to be sleeping alone in order forthe app to really work its magic. Unlike fitness bands and other more expensive solutions, SleepTimemonitors you sleep based on the movement it senses in your bed, which could easily be thrown off if yousleep in the same bed with another person or a pet.The company works with researchers at both Stanford and the University of California, San Franciscoon its mobile apps, and also sells a popular heart rate app amongst other titles.Link: http://nuads.us/H5SScR numantra.com 214.635.2300

OUT-OF- HOME numantra.com 214.635.2300

Nice Ride, Minnesota’s publicbike sharing program, celebratesthe end of a Minnesota winterand the beginning of our bike-share season.Nice Ride via Persuasion froze abunch of their bikes in ice andleft them to melt all over theTwin Cities. The moremelting, the closer we are tosummer. numantra.com 214.635.2300

FAIL! OF THE WEEK numantra.com 214.635.2300

Jim Bean – The Call numantra.com 214.635.2300

CREATIVE numantra.com 214.635.2300

This Website Is Made of Real Bacon [VIDEO]Ruby on Rails. PHP. HTML. Bacon? Yup, pork belly just became anhonorary member of the list of things you can use to make awebsite.Bleacher Report — among the web’s most popular sports sites withmore than 25 million monthly unique visitors — went all-baconbeginning Friday morning. After navigating to BleacherReport.com,users can click a yellow button on the homepage to switch to abacon-draped version of the site, in which its links and imagesremain but the rest of the layout is made of the greasy fried meat.The funniest part? It’s not just some digital wizardry, but actually aphotograph of a physical replica of the site made with real bacon.The stunt is a promotion for Kraft Homestyle‟s latest flavor, sharpcheddar and bacon. The premise is that everything, in fact, goesbetter with bacon. Even websites.Link: http://nuads.us/GZR9Th numantra.com 214.635.2300

The Creative Ransom numantra.com 214.635.2300

VIRAL VIDEO numantra.com 214.635.2300

K-Swiss Blades by Kenny Powers http://nuads.us/H27eYf numantra.com 214.635.2300

Pizza Friday is Numantra‟s weekly venue for reviewing thelatest news, innovations and accomplishments taking place in our industry and the world at large. Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can‟t keep following years of tradition if we want to have an impact in today‟s marketplace. So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketing braintrust that maximizes client resources with freshinsights, accountable solutions and kick-ass results was born. Find out what Numantra can do for you. Visit numantra.com for more information. numantra.com 214.635.2300

Pizza Friday 201

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