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Pizza Friday 200


A new benchmark is reached: our 200th Pizza Friday! We've packed this week's presentation to the brim with the latest industry news, creative commercials and ads, hilarious viral videos, and, of …

A new benchmark is reached: our 200th Pizza Friday! We've packed this week's presentation to the brim with the latest industry news, creative commercials and ads, hilarious viral videos, and, of course, an all-new "Fail! of the Week". As a bonus, enjoy a (belated) St. Patrick's Day celebration video!

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  • 1. numantra.com214.635.2300
  • 2. HAPPY (BELATED) ST. PATRICK’S DAY! Click this… CLICK IT! numantra.comLink: 214.635.2300
  • 3. THENEWS numantra.com 214.635.2300
  • 4. Pinterest grew 52% to 17.8M unique visitorsin FebruaryLove was most certainly in the air for digital inspiration board site Pinterest during the month ofFebruary.The newly crowned princess of the Internet was the object of everyone’s attention and sawmore than 17.8 million unique visitors in February from the U.S. alone, according toanalytics firm comScore.Pinterest, which is technically still in an invite-only private beta, first launched in 2010 andemerged as a top-10 social network last year. The site has continued to pick up momentumin 2012 and could be worth as much as $500 million in a sale. The social network for arts,crafts, fashion, and now food enthusiasts encourages members to “pin” products to collectionsknown as “boards” and has hyper-engaged members.Pinterest experienced 52 percent month-over-month growth from January, when it had11.7 million unique U.S. visitors and was the third-highest-gaining web property in terms ofunique visitors for the month, by comScore’s calculations.Link: http://nuads.us/GR9Ryu numantra.com 214.635.2300
  • 5. Lowes Hopes Pinterest + Facebook = Higher EngagementWhat happens when you pair social media darlingPinterest with Facebook, the undisputed heavyweightof the social networking world?Lowe’s is hoping for big things as one of the first brandsto feature its Pinterest presence in Facebook througha new tool from social marketing firm Vitrue.A custom Pinterest tab on its Facebook page automaticallypulls content and activity from Lowe’s site on the “virtualpinboard.” Fans can see the home improvement chain’s variousPinterest boards prominently displayed, become followers onPinterest and “Like” and “Pin” content they find, without havingto leave Facebook.Since adding the Pinterest tab on March 1, it has seen a 32%increase in followers of its main Pinterest page to more than 3,100. (Lowe’s has about 1 million Facebook fans, by comparison.) Certainfeatured boards, focused on topics like family projects, craft ideas, andvacation homes, have seen gains of up to almost 60% in followers. Link: http://nuads.us/GORZS7 numantra.com 214.635.2300
  • 6. Dos Equis Works At Staying Most InterestingDos Equis’s beloved “Most Interesting Man” (MIM) is busy this spring.First, building on its “Legendary Lines” Facebook app, where myriad Dos Equis fans daily post theirown witty lines about the MIM (and are rewarded by the brand), Dos Equis is now running a “MostInteresting March Tournament.”Fans submitted their own MIM lines for tournament spots for a chance to appear in one of thebrand’s ads. Dos Equis is now selecting the wittiest 64 lines; their creators will pick brackets in which tocompete in a digital tournament. Those chosen will need to rally fan support each time their linescompete, in order to make it into the finals on April 2.Dos Equis’s Facebook page currently shows 1.96 million “likes.” In addition, Dos Equis has launched twonew MIM commercials. One, a 30-second spot dubbed “Sword Fight,” shows scenes from the MIM’s life,including sword fighting (in a kilt), getting wild animals to calmly pose as he paints them, winning whatappears to be an Olympic medal, and yukking it up with Buddhist monks.The voiceover: “He has inside jokes with perfect strangers. Cuba imports cigars from him.Mosquitoes refuse to bite him, purely out of respect...” numantra.comLink: 214.635.2300
  • 7. Does the New iPad Run Too Hot?It’s inevitable. A few days after Apple releases a new product, reports and complaints surface thatsomething’s amiss.Sometimes these problems are legitimate. When Apple released the iPhone 4 in 2010, it soon emerged that adesign flaw related to the device’s antenna resulted in more dropped calls. But often there’s nothing to thecomplaints. Remember the iPhone 4S’s “Yellowgate” issue for instance?The latest iPad release is not immune to the trend. This time, the charge is that the tablet runs too hot.Some have even claimed that the iPad gets so toasty that it goes into “cool-down mode” andbecomes temporarily unusable.There may be something to this. A test by Engadget revealed that the new iPad runs 10 degrees warmerthan the old model.Apple released the following statement Tuesday morning regarding the heat issue: “The new iPad delivers astunning Retina display, A5X chip, support for 4G LTE plus 10 hours of battery life, all while operatingwell within our thermal specifications. If customers have any concerns they should contactAppleCare.”Roughly 39% of some 1500 poll respondents said they have not noticed the issue, while 32% claim itmakes the new iPad uncomfortable.Link: http://nuads.us/GNVAzj numantra.com 214.635.2300
  • 8. Krafts Name Brings New Meaning to Snacking inRussiaThe name that Kraft Foods chose for its global snack spinoff -- Mondelez International -- has sparked plenty ofcomment and snark across the country.In Russia, though, it may trigger snickers.Kraft says it chose the mashup to connote worldwide deliciousness. (Monde means "world" in French, and delez,with a long E in the final syllable, is a play on "delish.") But pronounced "mohn-dah-LEEZ," the name meanssomething else to Russian speakers, say those fluent in its language and slang. We were tipped off to the doubleentendre by a reader who braced us with a "no offense, but this is bad" before explaining that the name sounds likethe Russian term for an oral-sex act.We ran the term by a few other people who speak the Slavic language, and more knew it as the insult than not. Theoffending term, manda, is on Wikipedias Russian profanity page."What they say is perfectly true," confirmed Irwin Weil, professor of Russian language, literature and music atNorthwestern University. "There is a rather vulgar word, manda. [Mondelez] includes the sound of that word,"he said, adding that Kraft probably "had no idea when pronounced it means a Russian vulgar word." The second half ofthe name roughly translates into the sex act, say Russian speakers.Kraft said it properly vetted the new name. "We did extensive due diligence in testing the name," Kraft spokesmanJohn Simley said. "That included two rounds of focus groups in 28 languages, including Russian. We determinedmisinterpretations in any of the languages to be low-risk."Shareholders will have final approval of the Mondelez name when they meet May 23.Link: http://nuads.us/GRZCKi numantra.com 214.635.2300
  • 9. http://nuads.us/GH5vI4 numantra.com 214.635.2300
  • 10. MOBILE numantra.com 214.635.2300
  • 11. Android App Lets You Fight Kony With Violence ofYour OwnA controversial app debuting Thursday, called Kick Kony’sAss, allows you to “punch and generally beat down” apicture of the Ugandan warlord, “essentially giving hima taste of his own medicine.”Made by mobile safety app developer Iconosys,the app plays off of the attention currently onUganda sparked by the “Kony 2012” video on YouTube.Watched more than 137 million times, the most viral YouTube video of all time looks intothe conditions in Uganda — focusing on one particular man, Joseph Kony, who has kidnappedchildren in the country, requiring them to become soldiers for the Lord’s Resistance Army(LRA).“This is a therapeutic way to allow you to get out your frustrations,” Wayne Irving, CEOand Founder of Iconosys told Mashable. “I often go and hit the speed bag or the punching bag,and I feel a 100% better afterwards. This is a novel/virtual way to accomplish some of the sametherapeutic practices to deal with this fracas.”Link: http://nuads.us/GS4E9P numantra.com 214.635.2300
  • 12. Dont waste water to cover up noises.Ever turned on the shower to mask embarrassing noises in the bathroom? Apparently, itsa common occurrence among couples, particularly those with paper-thin bathroom walls.So, for World Water Day, Brazilian sustainability institute Akatu and agency Leo BurnettTailor Made created an app that makes the shower noise for you. At the end of your FakeShower, you receive notification of how many gallons of water were not wasted by usingthe app.Link: http://www.youtube.com/watch?v=QW2KEL_Mc_o numantra.com 214.635.2300
  • 13. Watch Wes Andersons Spot for Sonys XperiaHandsetsSony has launched its return to smartphones with a 60-spot by film director WesAnderson. The ad is for Xperia handsets, Sonys first line of phones since completing its $1.5billion buyout of Ericsson last month.McCann Worldgroup, with digital agency LBi and media shop PHD, are shepherding thecampaign, which is expected to be one of Sonys biggest this year. In the "Made ofImagination" spot, Mr. Anderson, whose films include "Fantastic Mr. Fox" and "The RoyalTenenbaums," interviews children on how smartphones work. Its the first iteration in acampaign that will span TV, print, digital, out-of-home and retail throughout the year.Sony Mobiles chief marketing officer, Steve Walker, has said the company will double ortriple ad spending in key markets, including the U.S.Sony Corp spent $2.04 billion across all divisions on measured media worldwide in2010, according to the Ad Age DataCenter. It spent $892.4 million on U.S. media, with morethan half going to its movie studios.Once a leader in handsets, Sony has fallen behind Samsung and Apple. Sony Ericsson hadless than 2% of the global handset market last year, while Nokia took 24%, Samsung 18%and Apple 5%, according to Gartner Research.Link: http://www.youtube.com/watch?v=HMnlfPvd5AI numantra.com 214.635.2300
  • 14. SOCIALMEDIA numantra.com 214.635.2300
  • 15. “Game of Thrones” Invites You To Behead YourFacebook FriendsIt’s common to wonder what your friends really think about you, but how can you everknow for sure? Surprisingly enough, HBO and Facebook have an app for that.In order to promote the April 1st premiere of HBO’s returning soap-opera-with-dragonsseries, Game of Thrones, Facebook has unveiled a new game that pits fans of the seriesagainst each other in a loyalty contest to be judged by the players’ mutual friends insecret.The app, created by BBDO New York, requires a webcam to use, but for a very good reason.After players challenge their Game of Thrones-loving friends to battle, both graft theirfaces onto dueling fighter avatars; and once it’s all over and a group of friends votes on whothey want to win, a first-person POV video plays, showing the winner vividly beheading theloser and finally holding up the head of this now-vanquished foe.Watch the video for the app (link below), and let the games begin.Link: http://nuads.us/GR5UIs numantra.com 214.635.2300
  • 16. OUT-OF- HOME numantra.com 214.635.2300
  • 17. Pothole Season is Here numantra.com 214.635.2300
  • 18. “There’s a better way to take care of your car. Insure it. " numantra.com 214.635.2300
  • 19. The Wrong Movie numantra.com 214.635.2300
  • 20. FAIL! OF THE WEEK numantra.com 214.635.2300
  • 21. PETA: Boyfriend Went Vegan Watch the Video numantra.com 214.635.2300
  • 22. VIRAL VIDEO numantra.com 214.635.2300
  • 23. DollarShaveClub.com Watch the Video numantra.com 214.635.2300
  • 24. The Creative Ransom numantra.com 214.635.2300
  • 25. INNOVATION numantra.com 214.635.2300
  • 26. Lexus Brings NFC-Enabled Print Ad to WiredMagazineAs print publications continue seeking ways to entice advertisers, Wired magazine and Lexushave teamed up to create what they say is the first mass-produced print ad embeddedwith a near-field communications, or NFC, tag.The ad, which can be found in 500,000 subscriber copies of Wireds April issue, allowsreaders who have NFC-enabled phones -- such as the Nexus S -- to access a demo of theLexus GS 2013s Enform App Suite simply by holding their phone up to the ad. Unlike the2-D barcodes found in magazine pages, readers dont need to take pictures of anything withtheir phones cameras. The phone automatically detects the NFC chip.In the case of Wired and Lexus, that brings up a link on the phones screen. Click the link and awelcome video loads introducing the cars in-dash App Suite. Users can then click on each ofthe app icons -- Bing, OpenTable, iHeartRadio, Pandora, MovieTickets.com and Yelp -- to seeshort videos explaining each app."This gives us a chance to bring the technology to life for a reader in a way that words just dontdo," said Brian Bolain, national marketing communications manager for Lexus.The ad also includes a link that readers without NFC-enabled phones can visit to accessthe same tour. numantra.comLink: 214.635.2300
  • 27. Pizza Friday is Numantra’s weekly venue for reviewing thelatest news, innovations and accomplishments taking place in our industry and the world at large. Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an impact in today’s marketplace. So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketingbraintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born. Find out what Numantra can do for you. Visit numantra.com for more information. numantra.com 214.635.2300