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JCP is making big, Apple-style changes, Call of Duty recruits Elitists, and Girl Scout Cookies go mobile. It's a good thing we're keeping watch. Things could get outta hand pretty quick if it......

JCP is making big, Apple-style changes, Call of Duty recruits Elitists, and Girl Scout Cookies go mobile. It's a good thing we're keeping watch. Things could get outta hand pretty quick if it wasn't for Pizza Friday.

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  • 1. numantra.com214.635.2300
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  • 4. AdageJC Penney Reinvents Department-Store RetailingUnveils Sweeping Shifts to Pricing, Promotion, Presentation, ProductJC Penney is ripping up the marketing playbook and starting fresh.Over the course of a two-hour presentation on Manhattans West Sidetoday, JC Penney CEO Ron Johnson and President Michael Francis outlined aseries of major changes across all aspects of the department storespricing, promotion, presentation and products. Changes will be unveiled toconsumers on Feb. 1.Among the items: The retailer introduced a new logo as well as a newspokeswoman, Ellen DeGeneres, who joined the proceedings via a recordedcomedic video. Martha Stewart was there in the flesh to discuss her partnershipwith the retailer. A new line from designer Nanette Lepore was announced. AndMr. Johnson teased attendees with a brief discussion of a new JC Penneyprototype to launch in 2014 and "heavily informed" by his alma mater, Apple . Itwas an impressive spectacle. numantra.comLink: 214.635.2300
  • 5. USA TodayMacys sues Martha Stewart Livingover J.C.Penney dealMacys has sued Martha Stewart Living Omnimedia and requested apreliminary injunction to block a new licensing deal between Marthashousewares company and J.C. Penney.The lawsuit was filed Monday in New York State Supreme Court. Macys claimsMartha Stewart Livings deal with J.C. Penney violates the terms of anexclusive pact Cincinnati-based Macys has to sell Martha Stewart Livingproducts at its stores, according to published reports.The complaint comes after Plano, Tex.-based J.C. Penney acquired a 16.6%stake in the stock of Martha Stewart Living and announced plans last month toopen mini-Martha Stewart shops inside most of its stores, beginning next year.The deal was seen as part of J.C. Penneys efforts to re-image itself under itsnew CEO Ron Johnson, a former Apple executive. numantra.comLink: 214.635.2300
  • 6. Wall Street JournalBlowing Up the BookA new crop of digital books comes loaded with videos, songs, animated shorts and pop-up graphics. Is this the future of publishing?The new novel "Chopsticks" tells the story of a troubled young piano prodigy-using familyphotos, letters, documents, instant messages and YouTube videos. Its a love story, a mysteryand a parable about creativity and madness.Its also an experiment, one that could have far-reaching implications for the book industry, aspublishers stretch the definition of what constitutes a book. "Chopsticks" straddles the digitaldivide that is transforming the publishing world-its both a novel and a digital app.The story, by writer Jessica Anthony and graphic designer Rodrigo Corral, will be released as atraditional print book and as an app for the iPad and iPhone. The print edition, out Feb. 2 for$19.99, is an oversize, color-saturated book. The digital version, which will be launchedsimultaneously for $9.99 in Apples app and iTunes stores, allows readers to enlargeimages, flip through photo albums, watch video clips, listen to the characters favorite songsand read their instant messages. Readers can even change the order of the story by shufflingthe pages, re-creating it as a custom version. numantra.comLink: 214.635.2300
  • 7. AdageMarketers Best Bet for Super Bowl? New YorkGiants vs. New England PatriotsGame Would Have Drama of Rematch, Fans Who Travel and the No. 1 TVMarketWhen it comes Super Bowl participants, the best matchup for marketersdoesnt necessarily involve Xs and Os, but rather dollars and cents.And that means rooting for the New York Giants to beat the San Francisco49ers on Sunday in one of two conference championship games -- the NewEngland Patriots play the Baltimore Ravens in the other game -- in order tohave a team from the No. 1 TV market in the big game on Feb. 5. (The SanFrancisco area is the No. 6 TV market in the U.S.)"Its all about bang for the bucks, and with those kinds of bucks on the line Idbe surprised if [marketers] are not sending their own personally designed pass-rush plays to the Giants and Patriots," said Drew Kerr, president of the NewYork-based marketing firm Four Corners Communications. numantra.comLink: 214.635.2300
  • 8. Philips debuts the Airfryer – crispy frieswithout the fatFried food without oil... is such a thing possible? According to Philipselectronics, the answer is yes. Philips recently unveiled their Airfryer at the IFAconsumer electronics show in Berlin, where we were on hand to check the deviceout. It’s still early to be making any sweeping statements, but this product couldhave a huge impact on the developed world’s obesity epidemic.Philips claims that the Airfryer uses patented Rapid Air technology to circulate hotair around a grill component. The result, we’re told, is “perfect” cooked andcrisped french fries, pastries, fish, you name it, with 80 percent less fat than wouldbe present with oil frying. The cooking process takes just 12 minutes.Using the fryer’s Food Separator accessory, users can fry several foods at oncewithout mixing their flavors – nobody wants their apple fritters tasting like halibut.It also has an air filter, to keep the smells under control. The cooking temperaturecan be adjusted, up to 200C (392F).The question, of course, is whether or not food prepared in the Airfryer tastesgood. Philips reports a 75 percent approval rate in blind taste tests. We’re hopingto try some air-fried french fries while at IFA and and will report back once we do. numantra.comLink: 214.635.2300
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  • 21. Pizza Friday is Numantra’s weekly venue for reviewing thelatest news, innovations and accomplishments taking place in our industry and the world at large. Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an impact in today’s marketplace. So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketing braintrust that maximizes client resources with freshinsights, accountable solutions and kick-ass results was born. Find out what Numantra can do for you. Visit for more information. 214.635.2300
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