Pizza Friday 193


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Peep shows, dragon tattoos, and Big Mac parties. Pizza Friday is anything but subtle.

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Pizza Friday 193

  1. 1. numantra.com214.635.2300
  2. 2. THENEWS 214.635.2300
  3. 3. New York TimesFor Super Bowl XLVI, a Bigger Batch ofFirst-Time AdvertisersNew York TimesSometime a team comes to the Super Bowl having never played one. That isalso true on the advertising side of the game. And for Super Bowl XLVI, to bebroadcast by NBC on Feb. 5, there will more first-time sponsors than usual.The Super Bowl newbies include two luxury car brands, Acura and Lexus;Century 21, the real estate firm; the Dannon Company division of GroupeDanone; the H&M retail chain, which will advertise a new line of DavidBeckham Bodywear underwear; and 2nd Story Software, the maker of TaxACTtax-preparation software.The rookies commercials will run amid dozens from marketers with extensiveSuper Bowl experience, among them Anheuser-Busch, Audi, Bridgestone,CareerBuilder,, Chrysler, E*Trade, General Motors,,Honda, Hyundai, Kia, Mars, PepsiCo, Toyota and Volkswagen. numantra.comLink: 214.635.2300
  4. 4. Adweek: Yahoo Co-FounderJerry to pursue other interestsYang departs Yang ResignsIts been a busy month for Yahoo.Barely two weeks after naming former PayPal boss Scott Thompson its new CEO, theSunnyvale, Calif.-based company announced today that co-founder Jerry Yang has resigned.Yang resigned from Yahoos board of directors, as well as the boards of Yahoo JapanCorporation and Alibaba Group Holding Limited, effective today."My time at Yahoo!, from its founding to the present, has encompassed some of the mostexciting and rewarding experiences of my life. However, the time has come for me to pursueother interests outside of Yahoo!," Yang wrote in a letter to Yahoos board. "As I leave thecompany I co-founded nearly 17 years ago, I am enthusiastic about the appointment of ScottThompson as Chief Executive Officer and his ability, along with the entire Yahoo! leadershipteam, to guide Yahoo! into an exciting and successful future." numantra.comLink: 214.635.2300
  5. 5. Mashable:Textbook Makers: Were Not Afraid ofApples Education AnnouncementApple is set to make an announcement regarding education on Thursday, and itwill likely involve electronic textbooks. The latest rumor claims the company willunveil a "GarageBand" for books that puts tools for creating interactive digitaltextbooks into the hands of anyone with an Apple device.If Apples potential foray into textbooks werent already threatening topublishers of etextbooks, Jobs idea of pre-loading free textbooks on every iPad- which he explained to his biographer Walter Isaacson - seems like it would be.But as they anticipate Apples announcement, digital textbook makers reassureus theyre not afraid (even if other players in the space might be)."I think everybody is nervous," Inkling CEO Matt MacInnis told Mashable. "Ihave received more emails on this topic from publishing than I would havethought." numantra.comLink: 214.635.2300
  6. 6. Wall Street JournalNew, Old Media Battle Over Net RulesThe passage of antipiracy legislation affecting the Internet, long considered likely, is no longerso certain.Showing a strategic ability worthy of the best political campaigns, some of the Internets mostpopular sites are about to unleash a splashy weapon - Internet blackout day - to blockproposed antipiracy legislation.The groups have seized on a cautiously worded White House statement Saturday offeringpartial support for their cause and quickly joined a brewing blackout plan, outflanking thetraditional media industry."There is a changing of the guard in D.C.," a media executive with a Washington backgroundsaid of the shift on the issue. "The political power mirrors the marketplace growth. You see a lotof gravitational pull toward these new tech guys." numantra.comLink: 214.635.2300
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  13. 13. MIKE’S TOP 5 numantra.comLink: 214.635.2300
  14. 14. INNOVATION 214.635.2300
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  17. 17. OUT-OF- HOME 214.635.2300
  18. 18. Agency V and JCDecauxlaunch the Volkswagen Up inFrance with a nice outdoordisplay. Touting the compactnature of the vehicle, a realcar is placed next to a ruler --but on a wall. 214.635.2300
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  20. 20. SOCIALMEDIA 214.635.2300
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  22. 22. CREATIVE FILM 214.635.2300
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  26. 26. VIRALVIDEO 214.635.2300
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  28. 28. Pizza Friday is Numantra’s weekly venue for reviewing thelatest news, innovations and accomplishments taking place in our industry and the world at large. Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an impact in today’s marketplace. So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketingbraintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born. Find out what Numantra can do for you. Visit for more information. 214.635.2300
  29. 29. INSIGHTSINTO HUMAN BEHAVIOR 214.635.2300