Pizza Friday 189
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Pizza Friday 189



The top 10 spots of 2012, gifts that Bing, and a tiny printer top the pizza on this week's Pizza Friday.

The top 10 spots of 2012, gifts that Bing, and a tiny printer top the pizza on this week's Pizza Friday.



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Pizza Friday 189 Pizza Friday 189 Presentation Transcript

  • numantra.com214.635.2300
  • THENEWS 214.635.2300
  • Early Hours Yield a Promising StartAmerican shoppers in search of cheap toys and televisions raced to stores in high numbersafter Thanksgiving dinner, signaling that a gambit by big store chains to open at midnightsucceeded in drawing more customers.But its too early to tell whether the days traffic spike will mean stronger holiday sales. Itspossible stores merely pulled forward sales that would have happened anyway. And economicstrains clearly prompted many shoppers to brave the midnight crowds in return for deepdiscounts.From New York to Los Angeles, retailers such as Macys Inc. and Toys "R" Us Inc. reportedstrong customer visits, especially at stores that opened at midnight or earlier for the first time."The response last night was overwhelming," Best Buy Co. Chief Executive Brian Dunn said inan interview Friday morning after stores opened at midnight. "The customer liked going outafter Thanksgiving dinner," he said. numantra.comLink: 214.635.2300 View slide
  • Twitter test self-serve ad platformby Laurie SullivanTwitter finally began rolling out what it calls "self-serve" ads earlier thismonth with a handful of brands that can now set up and run their ownPromoted Products campaigns. The technology to power the platform --more than a year in the making -- has gone through severaliterations, but now works similar to Google AdWords. Advertiserssimply go online and buy ads with a credit card. numantra.comLink: 214.635.2300 View slide
  • Mashable: Pulitzer Prizes Go DigitalLets face it: The future of journalism is online and digital. And now, as if that trend needed anymore confirmation, journalisms highest honor has gone digital too.Beginning with the 2012 Pulitzer Prizes - recognizing work done during the calendar year of2011 - all entries will be submitted online only. The local breaking news category will also nowemphasize "real-time reporting" of breaking news events, according to the Pulitzer Prize Board.Under the new set of guidelines, "it would be disappointing if an event occurred at 8 a.m. andthe first item in an entry was drawn from the next days newspaper," according to the Board.Entrants are also encouraged to include a timeline of coverage detailing the events in abreaking news story and how those events were reported using textarticles, infographics, video, blogs and other journalistic tools. numantra.comLink: 214.635.2300
  • Google adds indoor maps to GoogleMaps for AndroidLooking for the nearest bathroom in a shopping mall, the mens shop in a department store orthe closest ATM at an airport? Consult your phone.With todays launch of Google Maps for Android 6.0, Google is adding indoor mappingcapabilities, supplying stand-alone directories to your Android handset that are tied toairports, malls, retail stores and transit stations in the U.S. and Japan. The company made theannouncement in a blog post.In a multifloor store such as Macys, which happens to be one of the initial launch partners onthe new maps feature, Google says the phone will be able to determine the actual floor youreon, and serve up the appropriate directory. The directory on your phone will change as you gofrom one floor to another.Other retail launch partners include Bloomingdales, Home Depot, Ikea and the Mall ofAmerica. Google will have 18 airport partners at launch, as well, including airports inAtlanta, Chicago, Houston, San Francisco and Seattle. numantra.comLink: 214.635.2300
  • Lululemon Athletica Combines AynRand and YogaLululemon Athletica, the retailer of yoga pants and hoodies, has long decoratedshopping bags with slogans that appear to have been lifted from self-help books. Butthis month its bags have asked a question that some may find more provocative: "Whois John Galt?"The question is the opening line of "Atlas Shrugged," the novel by Ayn Rand that waspublished in 1957. Followers of Rands free market philosophy, which promotes theidea of individuals living for their self-interest and dismisses altruism, sometimes usethe question to signal their allegiance.Galt would not likely have proclaimed, as Lululemons bags once did, that "what we doto the earth, we do to ourselves." Nor does the online reaction to the campaign suggestthat many Lululemon shoppers are fans of Rands philosophy, known as Objectivism."I was so shocked by being handed this bag today at your Portland, Ore., store that Iliterally WALKED BACK to return this horrific bag," one customer wrote on Lululemonsblog. "In this political and economic climate, I find it baffling that your company wouldchoose such an inflammatory and offensive statement." numantra.comLink: 214.635.2300
  • ADWEEK’S TOP 10 OF 2011 numantra.comLink: 214.635.2300
  • INNOVATION 214.635.2300
  • Design studio BERG has created anadorable little printer that spits outresults from "publications" you pick.Heres how it works: Hook up LittlePrinter to whatever publications youwant it to check, using yoursmartphone. The little guy will checkout RSS feeds, social networks and soon and then deliver them to you onlittle grocery store receipt sized piecesof paper. You can subscribe topuzzles, headlines, birthdayreminders, etc. BERGs partners includeThe Guardian and Nike, as well asGoogle and Foursquare -- so you canget content from any of these partnerson your printer. The product will go onsale next year. Link: 214.635.2300
  • HOLIDAYS 214.635.2300
  • I got this email from Bing the other day (I will forward that to you in a sec) and it clicked over to this “Magical Holiday Calendar” they have developed. It’s pretty cool – apparently they will be having sweepstakes and giveaways on some days and provide free content and “gifts” on others. Day 1 is all that is available now, but it’s a pretty amazing video. Thought you might like to share.Link: 214.635.2300
  • ONLINEVIDEO 214.635.2300
  • numantra.comLink: 214.635.2300
  • SOCIALMEDIA 214.635.2300
  • numantra.comLink: 214.635.2300
  • OUT-OF- HOME 214.635.2300
  • numantra.com214.635.2300
  • numantra.com214.635.2300
  • numantra.com214.635.2300
  • CGM 214.635.2300
  • numantra.comLink: 214.635.2300
  • INNOVATION 214.635.2300
  • numantra.comLink: 214.635.2300
  • Pizza Friday is Numantra’s weekly venue for reviewing thelatest news, innovations and accomplishments taking place in our industry and the world at large. Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an impact in today’s marketplace. So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketing braintrust that maximizes client resources with freshinsights, accountable solutions and kick-ass results was born. Find out what Numantra can do for you. Visit for more information. 214.635.2300
  • numantra.comLink: 214.635.2300
  • MIKE’S TOP 5 numantra.comLink: 214.635.2300