Twitter Unveils Paid Advertising Platform, Finally, Avoids 'Hard-Sale Push' by Laurie Sullivan, Tuesday, April 13, 2010, 1:07 PM Twitter unveiled a service Tuesday that allows companies to tweet sponsored search ads. The announcement represents the first of several planned features the company will introduce during the coming year. The first phase, beginning today, maps out a multiphase release for advertising on the site. The tool, Promoted Tweets, relies on tweets available in Twitter's organic search results, which means those appearing in a person's Twitter stream, but Twitter co-founder Biz Stone promises the ads will not be intrusive. The technology behind the platform will trigger sponsored tweets at specific times to followers of the brand, explains Stone in a blog post. People will begin to see Tweets promoted by advertisers at the top of some Twitter.com search results pages. It's not clear, however, whether the platform would provide advertisers with reports, or how keyword bidding would work.
Mobile Marketing Emerges With Couponing by Jack Loechner According to the Executive Summary of the recent Mobile Marketing report from Borrell Associates, mobile media has emerged as the next big wave in advertising, mainly threatening the Web, but also peeling significant expenditures away from direct mail and yellow pages. Mobile marketing is set to reach dominant penetration levels faster than any medium before it, thanks to an existing installed base of cell phones (80% of the population) rapidly being exchanged for smart phones (currently about 31% of the population and growing). By contrast, when the Internet was born as a commercial medium in the mid-1990s, only 8% of households had a modem-enabled computer.
PepsiCo Will Place Recycling Kiosks In Public Spaces Wall Street Journal PepsiCo, meanwhile, is launching an initiative to encourage people to recycle bottles and cans by placing thousands of kiosks in heavily trod areas such as concert venues, grocery stores and busy city streets, Valerie Bauerlein reports. PepsiCo is partnering with Waste Management on the "Dream Machine" kiosk, which Bauerlein describes as sort of "a vending machine in reverse." It has a video screen that plays videos like those at gas pumps. But it also dispenses rewards to registered users. "There's got to be something in it for people, both through material rewards and emotional rewards," says Jeremy Cage, PepsiCo's "Dream Machine" project director. "We have to get people to put up with a little inconvenience and say, 'I'll hang on to it a little bit and get a little bit of a reward," agrees Tim Carey, PepsiCo's sustainability director.
Adage With Universal 'Like' Button, Facebook Spreads Across Web Announcement at F8 Developer Conference Reveals Platform Designed to Draw in Vast Data Launching its universal "like" button, Facebook extended its tentacles across the internet today, setting up pipes to gather user data from anywhere on the web. And now that users can add what topics, products or content they like to their Facebook profiles, the social-networking site is sitting on a data treasure chest. At the F8 developers conference today, CEO Mark Zuckerberg announced a platform that aims to connect the entire internet through the social network. With those like buttons appearing on major publisher sites directly after the announcement, users can thumbs-up individual pages with one click and publish that to Facebook. Meanwhile, that Like is stored for later. "[Zuckerberg] is using the like button as the glue to link Facebook to everything else and understand his users much more," said Shiv Singh, Razorfish's global social media lead. "It's a data goldmine."
Adage Nielsen: Facebook's Ads Work Pretty Well When Social Ads Collide With Stated Interests, Awareness Goes Up It pays to have fans on Facebook if you want your ads to work there too, according to the first public study to come out of the collaboration of Nielsen Co. and Facebook. The study of more than 800,000 Facebook users and ads from 14 brands in a variety of categories shows a marked increase in ad recall, awareness and purchase intent when home-page ads on the social network mention friends of users who've become fans of the brand in the ad. The impact on awareness and recall is even more pronounced when a home-page ad coincides with what Facebook and Nielsen term "organic" social advocacy, i.e. an item in a user's news feed indicating a friend has become a fan of a brand. In short, so-called earned media generated when people mention or advocate brands makes the paid media considerably more effective, according to the study. Nielsen and Facebook plan to discuss results of the study in a session at Ad:Tech in San Francisco on Tuesday.
Pizza Friday is Numantra’s weekly venue for reviewing the latest news, innovations and accomplishments taking place in our industry and the world at large. Numantra is a very unique and results-driven advertising & marketing agency that was started on the crest of a tidal wave of change that ushered in the 21st Century. Our founding partners recognized the coming of this change and purposefully created a company shaped in the image of the unstoppable future. Find out what Numantra can do for you. Visit hire.numantra.com for more information.