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This week's Pizza Friday is choc full of creative ads, innovative apps, virus inducing videos, and old-timey print. Several new trends that keep appearing week after week can be found here including The One Take. This time it's a music video for Yorkshire Tea that is reminiscent of Dollar Shave Club, Johnnie Walker, and Old Spice videos that present the humor as a spokesperson walks through the skit in a single take. And then there's the Shortfilm. This week's short film is a long one. A little over 7 minutes. It features Wes Andersen's direction of Jason Schwarztman and company promoting Prada. And the new YouTube video for K-Mart features a final screen with several buttons and calls-to-action that prompts the viewer to explore more K-Mart content. It's a tactic seen quite a bit lately and suggests that a commercial video on YouTube just isn't right if it's not equipped with one of these. You'll find all that and a whole lot more topping this week's Friday pie.