Doritos Ups The Pot For Super Bowls Ad Contest USA Today Frito-Lay is announcing today that it's adding some spice to what already seems like a Super Bowl tradition: the annual consumer-generated commercials for Doritos , Bruce Horovitz reports. Three, rather than two, 30-second executions will be aired and the company is offering up to $5 million in prize money, rather than the $1 million that two unemployed brothers won last year by finishing first in USA Today 's Ad Meter poll. This year, an Ad Meter top-prize winner will get $1 million; a second place will garner $600,000; third, $400,000. If the spots finish 1-2-3 in the polling, each will get a $1 million bonus. "This is a new world where one person (online) can make a difference to millions," says Ann Mukherjee, group vp of marketing at Frito-Lay. "If we can trust them with our brand, they become better ambassadors than we can ever be." But a payoff is assured only for Frito-Lay, notes Kathy Sharpe, owner of Sharpe Partners. "Even if [the ads] don't win Ad Meter, they still get buzz and engage consumers with their brand." <ul><li>http://www.usatoday.com/money/advertising/2009-09-09-ad-contest-doritos_N.htm?csp=34 </li></ul>
Cadbury's Key Ingredient: Gum With 29% of the global gum market, candy powerhouse Cadbury has drawn an offer from Kraft and could attract bids from Nestlé and Hershey If a bidding war breaks out for Cadbury (CBY), one of the more highly prized assets will be chewing gum. The global gum market has been expanding for years, from a $16 billion industry in 2004 to $23 billion in 2008, according to global research firm Euromonitor International. Gum accounts for roughly 14% of the world's confectionery market, but its retail value is on track to rise by 4.8% this year, while chocolate and nonchocolate sugar confectioneries are growing at a slower pace, 4.1% and 3.5%, respectively.
<ul><li>http://www.youtube.com/watch?v=WQulb5o7y9E </li></ul>Domino's will deliver. Even if it means bringing the door to you. In order to make the point that it will deliver to its customers anywhere, not just to their homes, Domino's, working with Indie Amsterdam, decided to park actual doors in unexpected places like the park and the beach, to serve as actual delivery and pick-up points.
The website for a traveling art show debuting tonight in Amsterdam and founded by W+K's Jamie Kim, to help raise money for the children of Mozambique. Imagining Mozambique brings together artists like Parra, Marcos Chin, Florence Manlik and Superdeux, in an effort to raise money for ASEM, a non-profit organization that helps the children and orphans of Mozambique, who continue to experience strife after their country's 25 years of war, natural disaster, colonization and economic instability. <ul><li>http://www.imaginingmozambique.com/ </li></ul>
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