Motel 6 Offering Free Lodging To Three Touring Rock Bands USA Today In an effort to appear hip to younger customers (and attract their business and brand loyalty), Motel 6 today will announce that it is giving six weeks of free lodging to three touring bands selected by Primary Wave Music, the music publisher and marketer that created the promotion, Bruce Horovitz reports. "It's pretty cool to have a place to sleep that isn't on someone's floor -- or in the van," says the lead singer for Sparks the Rescue, one of the bands chosen. The bands are under no obligation to tweet their every thought or befriend groupies on Facebook. "But since they're getting free rooms, I imagine they'll have positive things to say," reasons Primary Wave partner Devin Lasker. "If the bands place our logo on their websites and thank us on stage, that will increase awareness among younger consumers," says Jeff Palmer, vp of marketing at Motel 6, where the occupancy rate is down 5% to 7% over the past year.
Study: How Web Changes Patient-Doctor Relationship by Kevin O'Malley , Yesterday, 5:44 PM Immediately following a doctor's diagnosis, nearly half of consumers report using a search engine to further research their alleged conditions, according to a new study conducted by About.com. What is driving this behavior? Disconcertingly, only 35% of consumers say they completely trust their doctor's diagnoses, the June study of nearly 1,900 About.com users found. For better or worse, "the patient-doctor visits are no longer just one way conversations but rather on-going dialogues," the study concludes. "People are going online to educate themselves and confirm doctors' diagnosis." What does this mean for marketers without a specialization in search? According to the study, respondents said they were interested in ads that make them aware and educate them about different treatment options and symptoms, as well as those that make it easier to speak knowledgeably with doctors and other professionals. What's more, 57% of participants said an ad with information about certain conditions -- including specific signs and symptoms -- and medication side effects and safety would grab their attention. As a result of seeing a health care ad, over 35% of respondents talked to their doctor and researched the advertised drug in more detail online. "Visitors are looking for health ads that help educate them about the condition and treatment options," according to the study. Furthermore, about six months after their doctor's diagnosis with an ongoing condition, over 40% of participants reported searching online for coping/management tips with regard to financial, emotional, and physical matters. The study canvassed About.com users who visited the site's parenting, health and food channels with a pop-up invitation to participate in a survey. The majority -- 64% -- were female, while 36% were male. The majority were between the ages of 35 and 54 -- 36% -- while 29% were 55 or older, 19% were 18-24, and 16% were between the ages of 25 and 34.
What Parents Don't Know According to a recent Common Sense Media survey, fielded by The Benenson Strategy Group, to examine how social networks are affecting kids and families, parents have a lot to learn when it comes to their children's behaviors online, writes Marketing Charts in summary. 49% of parents say their child was age 13 or older before starting unsupervised surfing, but just 14% of teens say they actually waited this long.
Paramount Delaying Scorsese Flick For Lack Of Marketing Funds Los Angeles Times Paramount Pictures is shelving Martin Scorsese's highly anticipated psychological thriller, "Shutter Island," six weeks before its scheduled release because it says it won't have enough money to market it effectively until next year, Joe Flint reports. Trailers for the movie, which is adapted from Dennis Lehane's best-selling novel and stars Leonardo DiCaprio, have already been playing all over the country. It had been set for an Oct. 3 release and will now debut on Feb. 19, too late for the next Oscars. "Our 2009 slate was green lit in a very different economic climate and as a result we must remain flexible and willing to recalibrate and adapt to a challenging environment," Paramount chairman and CEO Brad Grey says in a statement. On the positive side, Paramount reportedly has already purchased an ad in the Super Bowl to hype the release.
<ul><li>http://www.youtube.com/watch?v=IpwENzxmzSQ </li></ul>Domino's will deliver. Even if it means bringing the door to you. In order to make the point that it will deliver to its customers anywhere, not just to their homes, Domino's, working with Indie Amsterdam, decided to park actual doors in unexpected places like the park and the beach, to serve as actual delivery and pick-up points.
The website for a traveling art show debuting tonight in Amsterdam and founded by W+K's Jamie Kim, to help raise money for the children of Mozambique. Imagining Mozambique brings together artists like Parra, Marcos Chin, Florence Manlik and Superdeux, in an effort to raise money for ASEM, a non-profit organization that helps the children and orphans of Mozambique, who continue to experience strife after their country's 25 years of war, natural disaster, colonization and economic instability. <ul><li>http://www.imaginingmozambique.com/ </li></ul>
<ul><li>http://www.teva.com/naturist/ </li></ul>A How Not To guide to nature. Vice co-founder Gavin McInnes and Teva team up for a new web series called The Naturist.
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