Pizza Friday 195


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Innovation with 3D printing, a controversial decision by Susan G. Komen for the Cure gets heated backlash, Fandango introduces “fan alerts”, and Super Bowl XLVI! This Pizza Friday covers it all.

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Pizza Friday 195

  1. 1. numantra.com214.635.2300
  2. 2. THENEWS 214.635.2300
  3. 3. Planned Parenthood Decision Puts Spotlight onSusan G. Komens PoliticsWhen officials from the breast-cancer charity Susan G. Komen for the Cure confirmed that they would no longer fund breast-cancer screenings at Planned Parenthood, cutting off hundreds of thousands of dollars in grants, the backlash was immediate.The Komen website was briefly hacked and an ad for their Marathon for the Cure was changed from "Help us get 26.2 or 13.1miles closer to a world without breast cancer" to "Help us run over poor women on our way to the bank." The discussionraged on blogs, Facebook, and Twitter. Pro-choice groups and individuals posted information about other ways to supportwomens health and breast cancer research. And donations to Planned Parenthood -- including ones through Yahoo! ForGood -- skyrocketed.By Wednesday afternoon, Planned Parenthood had received more than $400,000 in donations from 6,000 people, plus anadditional $250,000 gift to their newly launched Breast Health Emergency Fund from Dallas philanthropist Lee Fikes and hiswife, Amy, The Washington Post reported. The womens health organization usually receives 100 to 200 donations per day.While there were comments on Facebook, Twitter and online message boards praising Komen, an analysis by Polipulse, a socialmedia analytics tool for a Washington-based public relations firm showed that 75 percent of the people posting on socialmedia channels about the decision were sharing negative comments about Komen’s decison while 25 percent supported it.According to the analysis, more than 20 percent said that they would not give money to Komen because of the move.Some people called on their Facebook friends and Twitter followers to turn in their pink ribbons and offer financial support toPlanned Parenthood instead of Susan G. Komen. An online letter was shared by more than 19,000 people.And both organizations used social media throughout the day to communicate their position, including a Komenorganization in Connecticut that announced on its Facebook pageits frustration with the decision to cut funds for PlannedParenthood.Link: 214.635.2300
  4. 4. Early Super Bowl Commercials Are Akin to LeakedBlack Friday AdsThis week, in between bursts of working very hard at your desk, you may have spent some time catching a few of this yearsleaked Super Bowl ads. And while watching a middle-aged Ferris Bueller and a pint-sized Darth Vader, you may also havewondered why a company thats paying roughly $114,000 per second to air a commercial during the Super Bowl put it onlinebefore the big day. The answer is, of course, to generate excitement and early buzz — which naturally makes us think of all thatgood Black Friday hype.Every November, dealnews turns its attention to gathering and reporting on the plethora of early Black Friday ad leaks that tricklein. And as weve noted before, these days, the "leaks" are rarely accidental. The practice of spreading a hotly-anticipated bit ofmedia early, as a way to excite and entice, is now old hat on the Internet, and Super Bowl advertisers are getting in on the game.Much like the now absurdly staggered process of early promoting a movie, these Super Bowl commercial creators knowthat an early sneak peek for something highly anticipated can generate invaluable buzz.Some leaked commercials are clearly teasers, while others are full-length advertisements; were curious to see how the latter onesdiffer during the Super Bowl. As far as Black Friday ads go, every year we see retailers save the most scorching deals for last, sowe doubt that Volkswagen, Honda, et al. are really revealing everything before they reportedly pay $3.5 million dollars for a 30-second spot.The arrival of Super Bowl commercials before the game reflects a broader trend across the media of sharing content withconsumers ahead of time. Magazines release big articles early, to draw more readers to newsstands, and networks like NBC areoffering opportunities to watch online the first episodes of series like “Smash,” sometimes weeks before the shows make theirdebuts on television.By some estimates, almost half the 50-plus commercials that are scheduled to appear in the Super Bowl are already onlinein one form or another. Many of those sneak peeks are for car ads, seeking to stand out amid the clutter in the automotivecategory. numantra.comLink: 214.635.2300
  5. 5. The Year Social Media Changed the GameIn a nod of acknowledgement to the sign o’ the times, this year’s Super Bowl advertising ratingsystem will include a USA Today partnership with Facebook on a co-branded app thatfeatures all the national ads that appeared during the game, along with a five-star ratingbutton that let’s Facebook users judge, share, comment, and spread the ads — and theirreactions — as they watch. Brand marketers will actually be able to view data culled fromconsumer responses from across multiple social media platforms in order to better understandthe long-term impact of their spots and augment their marketing strategies – above andbelow the line – based on real-time intelligence. Imagine that!Even NFL officials in Indianapolis are embracing social media this year by hosting the first-ever Super Bowl ―social media command center,‖ a 3,000-square-foot venue where agroup of NFL social media strategists, analysts and the like will monitor, analyze and optimizedigital fan chatter across Facebook, Twitter and other social media channels. numantra.comLink: 214.635.2300
  6. 6. Giants Players to Host Google+ Hangouts ThursdayWant to help the New York Giants get pumped up for Super Bowl XLVI and learn more about their pregamepreparations?You can do that on Thursday evening as the team is hosting a set of Google + Hangouts with playersincluding star wide receiver Victor Cruz. The hour-long sessions are part of the Giants’ Social MediaNight campaign, in which the team will facilitate a series of conversations between fans and players.In addition to the Google+ sessions, the team is putting on a live webcast from the team hotel featuringplayers Jake Ballard, Steve Weatherford, Tyler Sash and Prince Amukamara. Fans can submit questionsfor the players via Twitter, Facebook or Google+ by using the hashtag #NYGsocial. During thewebcast, former Giants and current broadcasters will also answer fan questions using the’s a little trickier to join the Google+ hangouts with Cruz, Webster, Herzlich and Hynoski. For thosehangouts, the Giants will randomly select 20 fans to join the sessions. To nominate yourself for inclusion, addthe players to your Google+ circles and visit their pages for more information. Fans will be notified onThursday morning if they have been selected for the exclusive hang time that evening. numantra.comLink: 214.635.2300
  7. 7. SHAZAM – it’s the Super BowlWhen people watch the Super Bowl on Sunday, they may notice something different about the ads — manyof them will be touting a new way to interact with the advertised brands. Shazam, an app that allowspeople to connect with extra TV content by listening to a few seconds of audio, says it has big plans forSunday, and IntoNow, a Yahoo-acquired app offering similar capabilities, is announcing a big partnership, too.Shazam is better-known as an app for identifying music, but it recently brought its technology to TV, where theexperience is less about identifying a song and more about creating an easy way for TV shows andadvertisers to spur viewers to action. The company has been ramping up its advertising efforts over thepast year, and it sounds like the SuperBowl should give those efforts a huge boost — Shazam alreadyannounced in January that it signed deals to include Shazam capabilities with nearly one-third of Super Bowlads.Now the company says it’s working with nearly half the advertisers at the Super Bowl, and it’s revealinga few key ones: Viewers of the Toyota ad will be able to use Shazam to enter a contest to win two freeCamrys. When viewers tag the ad, will donate $1.00 to one of seven charities.Pepsi’s ad will feature X-Factor winner Melanie Amaro, and using Shazam on the ad will unlock anextra video. Viewers who tag the Teleflora ad will receive a special offer. And not only is Best Buyusing Shazam to offer a $50 gift card to customers who buy and activate a mobile phone in 2012 —it’s actually featuring two of Shazam’s founders in its commercial. numantra.comLink: 214.635.2300
  8. 8. Coming Soon to One Super Bowl Movie Ad:a Fandango TagWhen Universal Pictures runs a trailer for "Battleship," its coming sci-fi adventure based on theboard game of the same name, in this weekends Super Bowl broadcast, Fandango will brieflypoint viewers to its website and mobile site, encouraging them to sign up for "fan alerts" aboutthe movie as well as the chance to win five years worth of free movie tickets."We want this to be the new standard for movie marketing," said NicholasLehman, president-digital, NBC Universal Entertainment & Digital Networks and IntegratedMedia division. "We want to shorten that last mile between movie marketing and promotion andticket buying and getting film fans into seats and theaters."To focus attention on the tag on the "Battleship" trailer, Fandango will run a 15-second teaserad in the pre-game coverage leading up to the Super Bowl broadcast, Mr. Lehman said.As more consumers utilize big-screen TVs in the comfort of their own homes, making it easierfor them to buy tickets may help movie theaters lure them outside the living room. Fandangohas been talking with many movie studios about its tagging idea "to really strengthen andtighten that relationship between film fans and a movie," Mr. Lehman said. "We want tobuild that direct connection in partnership with the studios." numantra.comLink: 214.635.2300
  9. 9. INNOVATION 214.635.2300
  10. 10. Artist uses resin to create beautiful 3D goldfishpaintings numantra.comLink: 214.635.2300
  11. 11. 3d Printing 214.635.2300