Pizza Friday 202


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Pizza Friday is back from its 2-week vacay! Enjoy another fun week of the latest industry news, commercials and viral videos. And see how some companies are trying a little “out-of-the-box creativity” for their brand.

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Pizza Friday 202

  1. 1. numantra.com214.635.2300
  2. 2. THENEWS 214.635.2300
  3. 3. Yahoo, Ford Partner on Reality Series toPromote Green CarFord and Yahoo want to show Americans that electric cars are reliable, easy to use and fun to drive—so they’re sending a bunch of reality show contestants on a scavenger hunt across the country, drivingan electric car. Starting in May, Yahoo will roll out the 10-episode branded entertainment seriesPlugged In. A blend of The Amazing Race and various travelogue series from the likes of TravelChannel or The Food Network, will feature two-person teams driving around the new FordFocus Electric while completing a series of challenges in 10 U.S. cities.In each city, the teams will be guided by a yet-to-be-named celebrity, who will lead contestantsto his or her favorite local haunts—which will prove integral to some of their tasks. The citiesscheduled to be featured include Seattle; San Francisco; Los Angeles; Boston; New York; Austin,Texas; and several other hybrid-car-friendly locales.Yahoo plans to post a new episode of Plugged In every week on its fledgling video hub Yahoo Screenas well as within relevant content sections on the site, such as Yahoo Autos, Yahoo Travel and eventhe celebrity gossip site OMG. The goal is to reach a wide, large demographic, said Yahoo videohead Erin McPherson, given that the concept for the show was driven in part by Yahoo usersdemonstrated interest in travel, cars and celebrities.Link: 214.635.2300
  4. 4. Why Digital Marketers Cant Ignore TumblrTumblr is growing fast:Last summer, comScore reported that Tumblr scored 13.4 million unique visitors in the U.S. in July.Thats a 218 percent jump over the same time last year.Young people love Tumblr:Tumblrs popularity has been strongest among the teen and college-aged user segments. Fifty percentof Tumblrs visitor base is under the age of 25. Teenagers age 12-17 are about twice as likely as theaverage Internet user to visit Tumblr, while 18-24 year olds are nearly 2.5 [times] as likely. Theplatforms popularity is mostly about preferences. Understanding those preferences, whether youre anindividual user or a brand, is the key to success on Tumblr.Tumblr is meme-friendly:The reason? Tumblr has a reblog button. Much like Twitters retweet, the reblog button lets the Tumblrcommunity share a good idea quickly and -- hopefully -- virally. But unlike Twitter, where users mostclick on a link to view a picture, Tumblr puts the meme right in front of the target audience right away.Tumblr is multimedia:Some Tumblr accounts are just pictures; others are videos and text. But from a multimedia standpoint,Tumblr is an agnostic platform. No matter what form the media takes, Tumblr makes it pretty easy topost, share, and repurpose media. The average Tumblr user creates 14 original posts each month,and reblogs 3. Half of those posts are photos. The rest are split between text, links, quotes, music, andvideo. numantra.comLink: 214.635.2300
  5. 5. Why Digital Marketers Cant Ignore TumblrDrawbacks:Tumblr doesnt have a robust reporting function. So beyond using Google analytics, its tough tomeasure ROI for a Tumblr campaign.Heads Up:Tumblr is about curating the right content, and if a brands going to succeed in it or any other digitalmedium, there has to be a clear strategy when it comes to what its posting.Dive In Because:Tumblr is a great blogging platform to learn about digital culture, what content is most interesting foronline audiences and how content spreads over the Internet. The main actions of the site (following,liking, and reblogging) are at the core of digital sharing behavior. Watching which content getsreblogged and liked the most -- and in turn earns you more followers -- is great for developing a senseof what content people want to see more of and how they are finding it.Try this:Follow one person from every continent. Have a glimpse of daily life on the Gold Coast of Australia,the life of a guy and his bicycle in Thailand, the design career of a guy in Spain and the mind of ajournalist in Venezuela. numantra.comLink: 214.635.2300
  6. 6. Cool NewsKidnap Victim Saved by Twitter FollowersLynn Peters of Johannesburg, South Africa, sent out a Tweet that her boyfriend had beenkidnapped Sunday night. He was put into the trunk of his own car by armed carjackers!However, the unnamed man was able to contact Peters via phone. Her alert, which includedhis license plate number, was retweeted and picked up by a network of 100,000 userswho monitor roads for police activity. A private security force, alerted by the RTs, foundand stopped the vehicle, and freed the boyfriend. The carjackers fled on foot.Indian Authorities Place Bounty on VampiresThe streets of several villages in the state of Tamil Nadu in India are virtually deserted afterdark because residents are in fear of vampires. Cattle have been dying under mysteriouscircumstances, and villagers believe it is the work of blood-sucking supernatural forces (RathaKaatteri). Authorities believe the vandalism is the work of criminals who want to keep villagersterrified so they can carry on bootlegging and other illegal activities. Still, the local councilhas offered a reward of 100,000 rupees ($1,950) to anyone who catches a vampire. Theysay the reward is to challenge the resident’s beliefs in the supernatural nature of thecrimes.Link: 214.635.2300
  7. 7. INNOVATION 214.635.2300
  8. 8. Chipotle Repurposes Their Billboard Ads IntoReusable Lunch bagsThis Earth Day, April 22, Chipotle Mexican Grill will reward eco-friendlycustomers with a free menu item when they purchase a limited edition Chipotlebranded repurposed billboard bag between now and April 14.In keeping with Chipotle’s commitment to finding more sustainable solutions,the lunch bags are made from recycled billboards sourced directly fromChipotle’s outdoor advertisements to create a ultra-durable, one-of-a-kindproduct. Each lunch bag purchased through April 14 will include an eco-friendly card with a unique barcode that a customer can redeem for a freemenu item on Earth Day. The cards are printed on tree-free stone paper thatis made from limestone salvaged from construction sites and quarry waste.Sales from the lunch bags will go to the Chipotle Cultivate Foundation, whichfunds initiatives that support sustainable agriculture, family farming, andculinary education.Link: 214.635.2300
  9. 9. Vibrating Tattoo Patented By Nokia AlertsUsers When Phone RingsFinnish mobile phone developer Nokia has filed for a patent on a magnetic, vibrating tattooor badge that alerts users when their phones are ringing. According to the official patentfiling, the apparatus would be able to detect a magnetic field and transfer a "perceivablestimulus" to users. The device could notify people about an incoming call, text or deadbattery. The Wall Street Journal obtained a copy of the patent application, which lists fourinventors and a file date of Sept. 13, 2011.The device could take different forms, including a visible tattoo, label or badge, thatcould be set to emit different vibration patterns -- much like customized ringtones -- todistinguish between different callers, according to the report. But for some, the prospect ofgetting inked in the name of technology is a bit too sci-fi for comfort.Vlad Bobleanta, a writer for Unwired View, acknowledged Nokias vibrating tattoo could befunctional in certain situations, but said the device definitely "plung[es] into creepy territory.“And as Information Weeks Eric Zeman observes: Just "think of all the places in whichvibrating skin would be inappropriate or distracting in an impolite or even dangerousway.“ No word yet on the potential health risks of the proposed device. numantra.comLink: 214.635.2300
  10. 10. One Touch Pizza Ordering MagnetA Dubai-based pizza shop called Red Tomato Pizza has created a one-touch magnet in the shapeof a pizza box. When opened and pressed, your order is placed. The "VIP Fridge Magnet" worksvia Bluetooth and your smartphone. You simply synch up the magnet and create your pizza profileonline and you are ready to go.Press the button and the magnet triggers your phone to order your pie. An SMS confirmation issent back to confirm your order. And, if your friends are jokers and press the button for kicksyou can cancel via a quick text. numantra.comLink: 214.635.2300
  11. 11. OFF THE PAGE 214.635.2300
  12. 12. Tic Tac: Worst Breath In the World numantra.comLink: 214.635.2300
  13. 13. TNT: Push For Drama numantra.comLink: 214.635.2300
  14. 14. MINI: Party Pit Stop numantra.comLink: 214.635.2300
  15. 15. HAND-MADEADVERTISING 214.635.2300
  16. 16. Dollar Shave Club: 4,175,077 views numantra.comLink: 214.635.2300
  17. 17. Jones Big Ass Truck Rental & Storage: 3,712,731views numantra.comLink: 214.635.2300
  18. 18. Taxi Dave: 322,574 views numantra.comLink: 214.635.2300
  19. 19. SOCIALMEDIA 214.635.2300
  20. 20. Gary Vaynerchuk - What is the ROI of yourmother? numantra.comLink: 214.635.2300
  21. 21. Facebook Trend: List Challenges numantra.comLink: 214.635.2300
  22. 22. JULIET’S TOP 5 numantra.comLink: 214.635.2300
  23. 23. SMART: Against Dumb numantra.comLink: 214.635.2300
  24. 24. STANLEY STEEMER: DIY numantra.comLink: 214.635.2300
  25. 25. GEICO: Insurance Taste Test numantra.comLink: 214.635.2300
  26. 26. CLOROX: Potty numantra.comLink: 214.635.2300
  27. 27. QUIK TRIP: How’s It Going? numantra.comLink: 214.635.2300
  28. 28. Pizza Friday is Numantra’s weekly venue for reviewing thelatest news, innovations and accomplishments taking place in our industry and the world at large. Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an impact in today’s marketplace. So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketingbraintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born. Find out what Numantra can do for you. Visit for more information. 214.635.2300