We started our relationship with BerkleyNet by collaborating with them through our brand workshop. BerkleyNet utilizes web-based technology to provide a host of online insurance applications for its agents and policyholders. A key insight in that workshop was how BerkleyNet’s business model allowed them to deliver service to their customers in real time making it real easy and real convenient. As a result of the brand workshop we created the campaign tagline, “Amazingly Fast. Ridiculously Easy.”
This slideshow is the BerkleyNet brand strategy and a good example of the key deliverable that results from a brand workshop with Numantra.