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The Semantic Web and its Impact on International Websites

by Martin Hepp

2,093 views

In this presentation, given at the International Search Summit 2010 in Londin, I discuss how rich data embedded inside Web pages via RDFa can be used to make the individual value proposition remain ...

In this presentation, given at the International Search Summit 2010 in Londin, I discuss how rich data embedded inside Web pages via RDFa can be used to make the individual value proposition remain intact across the web - thus preventing consumers and price comparison engines from flattening your individual offer to the price alone.