Extending schema.org with GoodRelations and www.productontology.org

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These are the slides from my short presentation at the schema.org workshop on September 21, 2011. They sketch how schema.org and GoodRelations can be used in combination for sending richer data from shop sites to search engines and browser extensions, helping businesses to articulate their value proposition as data.

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Extending schema.org with GoodRelations and www.productontology.org

  1. 1. Extending Schema.orgwith GoodRelations and Productontology.org Martin Hepp mhepp@computer.org
  2. 2. GoodRelationshttp://purl.org/goodrelations/
  3. 3. Who uses GoodRelations?•  Google, Yahoo, soon Bing•  BestBuy•  Overstock.com•  Tradoria•  Sears•  Volkswagen•  ...
  4. 4. The Product Ontologyhttp://www.productontology.org
  5. 5. Productontology.org adds thespecificity of products and services to the schema.org environment Plus: Translations in up to 100 languages
  6. 6. Fire ExtinguisherPhoto by Dante Alighieri. Licensed under CC BY-NC-SA 2.0.
  7. 7. BollardPhoto by http://en.wikipedia.org/wiki/User:KVDP. Licensed to the Public Domain.
  8. 8. Potato Pancake Photo by Oleh Petriv. Licensed under CC BY 2.5.
  9. 9. Focusschema.org: Broad, entry-level schema for the basics of many domains n ion e rso izat a:P rgan ct m :O du he sc ema :Pro e h c sc ema :Pla r h sc ema :Offe h sc ema h sc GoodRelations: Powerful E-Commerce Schema and Extension
  10. 10. Small Overlap Only 5 overlapping classes GoodRelationsbetween schema.org and GoodRelations 27 Classes 5 315 Classes schema.org
  11. 11. Extending Schema.org with GoodRelations
  12. 12. Schema.org with productontology.org
  13. 13. What we need from schema.org?•  Tolerate secondary type property –  rdf:type –  secondaryType for http://schema.org/Thing•  Tolerate full URIs for external properties•  In particular in validation tools•  1-page statement on Webmaster blog•  Microdata support for GoodRelations
  14. 14. Outlook•  Full integration? –  No fragmentation –  No significant renaming –  Attribution?•  Integrating GoodRelations modules –  Tickets •  http://purl.org/tio/ns –  Vehicles •  http://purl.org/vso/ns
  15. 15. Additional Resources•  http://wiki.goodrelations-vocabulary.org/Microdata•  http://wiki.goodrelations-vocabulary.org/GoodRelations_and_schema.org•  http://wiki.goodrelations-vocabulary.org/GoodRelations_for_Semantic_SEO•  http://www.productontology.org•  http://purl.org/tio/ns (Tickets extension)•  http://purl.org/vso/ns (Extension for cars, boats, bikes – rental and sales)
  16. 16. Thank you! Prof. Dr. Martin HeppChair of General Management and E-Business Universitaet der Bundeswehr Muenchen Werner-Heisenberg-Weg 39 D-85579 Neubiberg, Germany Phone: +49 89 6004-4217 Fax: +49 89 6004-4620 http://www.unibw.de/ebusiness/http://purl.org/goodrelations/ mhepp@computer.org
  17. 17. Bonus track
  18. 18. Power Use-Case: Datasheets
  19. 19. Example: Offer
  20. 20. Example: GoodRelations Offer

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