A Short Introduction to Semantic Web-based E-Commerce: The GoodRelations Vocabulary

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In this slidecast, I will give a brief overview of how the next generation of Web technology, known as the "Web of Data" or the Semantic Web will improve our e-commerce shopping experience. In …

In this slidecast, I will give a brief overview of how the next generation of Web technology, known as the "Web of Data" or the Semantic Web will improve our e-commerce shopping experience. In particular, I will explain how the Web of Data - will allow for more precise search for suppliers for our particular needs and - how manufacturers can support retailers in presenting their products including all distinct features.

For more information, see http://purl.org/goodrelations

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  • 1. A Short Introduction to Semantic Web-based E-Commerce: The GoodRelations Vocabulary http://purl.org/goodrelations/ Martin Hepp mhepp@computer.org / http://www.heppnetz.de Martin Hepp 1 mhepp@computer.org
  • 2. This Presentation is for YOU Everybody selling • goods and services on the Web, • Web shop software, or • ERP software. Everybody involved in • managing product master data (e.g. e-catalogs). Martin Hepp 2 mhepp@computer.org
  • 3. E-Commerce on the Web World Wide Web Enterprise 1 Structured Data on Products and Services (purchased and offered) Martin Hepp 3 mhepp@computer.org
  • 4. E-Commerce on the Web World Wide Web Enterprise 1 Structured Data on Products and Services (purchased and offered) Martin Hepp 3 mhepp@computer.org
  • 5. E-Commerce on the Web World Wide Web Enterprise 1 Structured Data on Products and Services (purchased and offered) Martin Hepp 3 mhepp@computer.org
  • 6. E-Commerce on the Web World Wide Web Enterprise 1 Enterprise 2 Structured Data on Structured Products and Data on Services Products and (purchased Services and offered) (purchased and offered) Martin Hepp 3 mhepp@computer.org
  • 7. E-Commerce on the Web World Wide Web Enterprise 1 Enterprise 2 Structured Data on Structured Products and Data on Services Products and (purchased Services and offered) (purchased and offered) Martin Hepp 3 mhepp@computer.org
  • 8. E-Commerce on the Web World Wide Web Enterprise 1 Enterprise 2 Structured Data on Structured Products and Data on Services Products and (purchased Services and offered) (purchased and offered) Martin Hepp 3 mhepp@computer.org
  • 9. The Web as a Bottleneck for Sharing Product Data Martin Hepp 4 mhepp@computer.org
  • 10. The Web as a Bottleneck for Product Search • Who sells solar panels with at least 12 A output? • Who can repair my Sony TV set? • Who sells Volkswagen cars? • etc. Martin Hepp 5 mhepp@computer.org
  • 11. The Web as a Bottleneck for Product Search Martin Hepp 6 mhepp@computer.org
  • 12. Web of Data (“Semantic Web”) Enterprise 1 Enterprise 2 Structured Structured Data on Data on Products and Products and Services Services (purchased (purchased and offered) and offered) Martin Hepp 7 mhepp@computer.org
  • 13. Web of Data (“Semantic Web”) Enterprise 1 Enterprise 2 Structured Data on Products and + Structured Data on Products and Services Services (purchased (purchased and offered) and offered) Martin Hepp 7 mhepp@computer.org
  • 14. Web of Data (“Semantic Web”) Enterprise 1 Enterprise 2 Structured Structured Data on Data on Products and Products and Services Services (purchased (purchased and offered) and offered) Martin Hepp 7 mhepp@computer.org
  • 15. Web of Data (“Semantic Web”) Enterprise 1 Enterprise 2 Structured Structured Data on Data on Products and Products and Services Services (purchased (purchased and offered) and offered) is compatible with is manufacturer of Martin Hepp 7 mhepp@computer.org
  • 16. E-Commerce on the Web of Data (“Semantic Web”) World Wide Web Enterprise 1 Enterprise 2 Structured Structured Data on Data on Products and Products and Services Services (purchased (purchased and offered) and offered) Product Specifications: Type of Product, Features etc. Details of the Offering: Price, Eligible Regions, etc. Martin Hepp 8 mhepp@computer.org
  • 17. Why Should I Bother? • Web Shops: Better visibility in latest generation of search engines (e.g. Yahoo) • Same holds for any business that has a Web page, from A as in Amusement Park to Z as in Zoo. • Manufacturers: Allow your retailers to reuse product feature data with minimal overhead at both ends. • Software Developers: Help your customers to use and generate Semantic Web data. It’s easy! Martin Hepp 9 mhepp@computer.org
  • 18. Others Do Care: Pick-up in Industry • Yahoo! SearchMonkey • Smart Information Systems • ebSemantics • Virtuoso Sponger Cartridges for Amazon, eBay, and others expected • Numerous vendors of Web Shop software Martin Hepp 10 mhepp@computer.org
  • 19. The GoodRelations Vocabulary • A universal and free Web vocabulary for adding product and offering data to your Web pages. • Compatible with all relevant W3C standards and recommendations • RDF • OWL http://purl.org/goodrelations/ Martin Hepp 11 mhepp@computer.org
  • 20. The GoodRelations Vocabulary • Permanent,for free access royalty- commercial and non- commercial use. http://purl.org/goodrelations/ Martin Hepp 12 mhepp@computer.org
  • 21. What Should I Do? • Web Shops: Create a GoodRelations data dump of your range of offers (rather simple) • Vendors of Web Shop Software: Create GoodRelations import and export interfaces (we can help you with that) • Every Business: Ask your webmaster to create at least a basic description of your range of products or services • Entrepreneurs: Invent new business models based on GoodRelations data Martin Hepp 13 mhepp@computer.org
  • 22. Additional Information • Web Page •Ontology •Language Reference •Primer •Recipes •Wiki http://purl.org/goodrelations/ Martin Hepp 14 mhepp@computer.org
  • 23. Contact us! Dr. Martin Hepp Chair of General Management and E-Business Bundeswehr University Munich Werner-Heisenberg-Weg 39 D-85579 Neubiberg, Germany Phone: +49 89 6004-4217 Fax: +49 89 6004-4620 http://www.unibw.de/ebusiness/ http://purl.org/goodrelations/ mhepp@computer.org Martin Hepp 15 mhepp@computer.org
  • 24. Thank you! http://purl.org/goodrelations/ Martin Hepp mhepp@computer.org / http://www.heppnetz.de Martin Hepp 16 mhepp@computer.org