Mobile Real Estate Marketing Project

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This presentation features sample mobile user display and CMS screenshots relating to a recent project which allows estate agents to easily create mobile-friendly property marketing content (including streaming video).

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Mobile Real Estate Marketing Project

  1. 1. Mobile Property Marketing System(A specialist marketing service for estate agents)<br />The design of a CMS-driven application to support a hosted template service that allows estate agents to generate a self-managed, mobile-friendly, rich-content user experience. <br />
  2. 2. Mobile content user displays…(representative samples from the full project)<br />
  3. 3. Sample Mobile Displays (Production)<br />Highly compressed images and code allows for rich, interactive displays and functionality. Manual user input kept to a minimum.<br />Optional streaming video.<br />
  4. 4. How is the content generated? CMS Sample screenshots….<br />
  5. 5. Account-holder login (Production) <br />Mobile CMS<br />Account-holders login to the web-based, hosted system.<br />
  6. 6. Account-holder admin interface (Production) <br />Mobile CMS<br />Account-holders have complete control over their account details. Filetabs provide access to a range of database-driven functions allowing for multiple office accounts to be created together with a range of administrator roles. <br />
  7. 7. Brand customisation (Production) <br />Mobile CMS<br />Clients can upload their own banner / logo so that all mobile displays are custom branded to their business<br />
  8. 8. Adding and managing properties (Production) <br />Mobile CMS<br />This display shows placeholders for content that is populated dynamically from SQL database and which holds not only live text but also filepath pointers to third-party server streaming video, static image, PPT and PDF files.<br />
  9. 9. Adding property details (Production) <br />Mobile CMS<br />Insert / update of content is via easy-to-use forms which include several pre-populated dropdown menus for e.g. price range, property-type, tenure, accommodation, EPC rating and heating-type. <br />
  10. 10. Adding static images (Production) <br />Mobile CMS<br />Adding, updating and deleting images is easy. The system restricts filetype and size to ensure that the potential for display errors and performance issues are minimised.<br />
  11. 11. Adding video (Production) <br />Mobile CMS<br />Adding optional video is easy. Video files must have been pre-uploaded to e.g. YouTube or another third-party hosted service. By coping and pasting the links to the third-party video files means that the video will play direct from the third-party server when loaded in the mobile browser.<br />
  12. 12. Reviewing and testing (Production) <br />It’s easy to review and test at any time. Clicking the ‘Review’ link against the relevant property listing will generate a pop-up display within a mobile phone mock-up display and which shows the live marketing content. <br />
  13. 13. End.<br />

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