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Communication Communication Presentation Transcript

  • Communication
    Communication is the exchange of ideas, opinions and information through written or oral or in action.
    Basically communication process need sender, medium and receiver.
  • Nature of communication
    Communication can be divided broadly into two categories
    Verbal communication
    Non-verbal communication
  • Communication Process
  • Business communication
    Business Communication is neither transmission of message nor message itself. It is the mutual exchange of understanding.
    The basic functions of management cannot be performed well without effective communication.
    Feedback is integral part of business communication.
  • Types
    Business Communication can be of two types:
    Oral Communication - An oral communication can be formal or informal.
    Written Communication - Written means of business communication.
  • Advantages of Oral Communication
    There is high level of understanding and transparency.
    There is flexibility for allowing changes in the decisions previously taken.
    The feedback is spontaneous in case of oral communication. Thus, decisions can be made quickly without any delay.
    Oral communication is not only time saving, but it also saves upon money and efforts.
    Oral communication is best in case of problem resolution.
  • Limitations of Oral Communication
    There may be misunderstanding.
    It requires attentiveness and great receptivity on part of the receivers/audience.
    Oral communication (such as speeches) is not frequently used as legal records except in investigation work.
  • Advantages of Written Communication
    Written communication helps in laying down apparent principles and policies for running of an organization.
    It provides ready records and references.
    It assists in proper delegation of authority. While in case of oral communication, it is impossible to fix and delegate.
    Legal defenses can depend upon written communication as it provides valid records.
  • Disadvantages of Written Communication
    Written communication does not save upon the costs.
    Written communication is time-consuming as the feedback is not immediate.
    Effective written communication requires great skills.
    Too much paper work and e-mails burden is involved.
  • Importance of communication in an organization
    promotes motivation.
    source of information.
    altering individual attitudes.
    controlling process.
  • Communication Flows
  • Upward Flow of Communication
    Communication that flows from lower level to higher level in an organization.
    It provides feedback on how well the organization is functioning.
    The subordinates use upward communication to convey their problems and performances to their superiors.
  • Downward Flow of Communication
    Communication that flows from a higher level in an organization to a lower level is a downward communication.
    Giving job instructions and provide feedback to their performance.
    Both Downward & Upward Communications are collectively called “Vertical Communication”
  • Lateral / Horizontal Communication
    Communication that takes place at same levels of hierarchy in an organization is called horizontal communication.
    Horizontal Communication is essential for:
    Solving problems
    Accomplishing tasks
    Improving teamwork
    Boosting efficiency
  • External Communication
    Communication with people outside the company is called external communication.
    It leads to better Sales volume.
    It improve Overall performance, Public goodwill and Corporate image.
  • Grapevine communication
    Grapevine is an informal channel of business communication.
    It stretches throughout the organization in all directions irrespective of the authority levels.
    Grapevine channels carry information rapidly.
    The grapevine is not trustworthy always because it spread more by gossips and unconfirmed report.
  • Communication barriers
    Perceptual and Language Differences
    Information Overload
    Time Pressures
    Complexity in Organizational Structure
  • To Overcome the Communication Barriers
    Eliminating differences in perception
    Use of Simple Language
    Active Listening
    Simple Organizational Structure
    Avoid Information Overload
  • 7 C’s of effective communication