Michelle Hayes
San Jose, CA
e-mail: mhaze10374@gmail.com
http://www.linkedin.com/in/michelle74
OBJECTIVE & QUALIFICATIONS
 Seeking a marketing coordinator or specialist position that includes elements of writing,
research and analysis
 A combined 3.5 years of professional and academic marketing experience
 Questionnaire design and focus group experience from the MBA program
 Experience with high tech, fast-paced firms where many hats are worn
 Excellent analytical thinking, organizing, presenting and writing skills
 Dedicated to quality work and high achievement at all levels
 Core competencies in marketing communications, writing, research, organization and analysis
 Experience with product launches and Web 2.0 marketing techniques
EDUCATION & TRAINING
 The University of Nevada, Reno
MBA, Marketing/Market Research, May 2008
 The University of Oklahoma
B.A., Sociology, August 1997
 The University of Oklahoma College of Law
 Member of American Marketing Association, Silicon Valley local chapter
COMPUTER SKILLS
 Software Skills: Access, ACT, Adobe Photoshop, Basic HTML, Compustat, Excel, Filemaker,
Google Analytics, Great Plains, MS Publisher, PowerPoint, Salesforce, Social Media Marketing
(e.g., Facebook, YouTube, LinkedIn, and Twitter), SPSS and Word
PROFESSIONAL EMPLOYMENT HISTORY
Crawford Communications Group – Cupertino, CA October 2009 – November
2009
Consultant, Community Development Team (CONTRACT/PROJECT)
 Crawford Communications Group is a boutique marketing consulting firm
 Source and pre-screen marketing candidates
 Candidate generation projects
Workin.com – Reno, NV April 2009 – October 2009
Marketing Manager
 Produced and organized collateral in the form of postcards, brochures, etc.
 Reviewed commercial spots airing in various local cable markets across the country
 Created and edited press and news releases
 Helped write and construct monthly e-mail blasts to existing and former clients
 Created banner and tile ads to promote both internal products and client products
 Reviewed Web statistics through Google Analytics
 Converted logos and other graphics via Adobe Photoshop and Image Ready
 Key verticals: Employment advertising, healthcare, and real estate
 REASON FOR LEAVING: LAID OFF

LumaSense Technologies – Santa Clara, CA October 2008 – March 2009
Marketing Specialist (CONTRACT position through Payrolling.com)
 Supported both the Marketing Communications Manager and Sr. Product Marketing Manager
with various projects
 Analyzed the Editorial Calendar of Media Kits and Media Planners
 Conducted research for marketing efforts such as trade shows, trade magazines, etc.
 Formulated strategic marketing plans for new product launch on a project to project basis
 Led the global Web Marketing campaign for our newest portable thermal imaging camera
 Used various social and viral marketing strategies such as a Facebook and YouTube page, a
presentation on Slideshare.net, etc.
Motive Interactive – Zephyr Cove, NV May 2007 – Aug. 2007
Marketing Research Intern (summer internship)
 Supported the Vice President of Marketing with marketing research efforts to expand business.
 Conducted in-depth searches for potential clients and other business opportunities in the form
of publishers and advertisers.
Moody’s KMV – San Francisco, CA Oct. 2002 – Jun. 2003 & Feb. 2004 – Mar. 2005
Staffing Associate (through Johnson Staffing)
 For each open requisition, I worked with hiring managers to better understand their
requirements and brainstorm on strategies for recruitment.
 In charge of resume review, sourcing, and immigration facilitation/administration issues.
 Scheduled and interviewed candidates.
 Represented MKMV at career events and worked with career services at targeted universities.
Various Companies – San Francisco, CA/Bay Area Jan. 2001-Sept. 2002
Sourcer/Web Researcher Consultant
 CONTRACT ASSIGNMENTS included the following:
1. Sourcer at YAHOO! (through ABE/Nelson) from Jan. 2001 – April 2001
2. Relocation Assistant at CHARLES SCHWAB (through Adecco) from May 2001 – Sept. 2001
3. Sourcer at NVIDIA from Sept. 2001 – Feb. 2002
4. Sourcer at CENTILLIUM COMMUNICATIONS (through Payrolling.com) from March 2002
– June 2002
5. Recruiting Assistant at CHARLES SCHWAB (through Adecco) from June 2003 – October
2003
 In my various assignments, I was brought on board to work on various sourcing efforts.
MindFinders, Inc. – Concord, CA (Company shutdown) Mar. 2000 – Jan. 2001
Research Specialist
 Searched for passive candidates on the Web via search engines through Boolean techniques
 Researched targeted companies for candidates who used our services to confidentially find a
new opportunity
 Searched for candidates via our proprietary database.
MindFinders, Inc. (formerly Oryx) – Santa Clara, CA Aug. 1999 – Feb. 2000
Technical Recruiter
 Recruited both active and passive candidates and wrote bios on them.
 The positions were mainly from clients in start-up mode and some who were established.