Learning Games and Generation Y - Amuzo
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This document describes Amuzo, a game development studio that harnesses play to engage and educate mobile audiences. It discusses how Amuzo targets Generation Y through mobile games and analyzes engagement theory. The document outlines Amuzo's proposed system for a compliance training game, describing features like quizzes, challenges, and achievements to maximize engagement, learning, and compliance.
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Learning Games and Generation Y - Amuzo
- 1. amuzo.com @amuzogames amuzo ENGAGEMENT LEARNING TECHNOLOGIES 2016
- 2. MENTALWARM UP amuzo.com @amuzogames amuzo
- 8. Amuzo harnesses the power of play to engage, educate and inspire mobile audiences around the world WHAT DOWE DO? amuzo.com @amuzogames amuzo
- 9. Bournemouth based game development studio Over one billion app sessions No.1 apps in 150 countries (97% of all iOS stores) LEGO® have been our largest client since 2006 WHO IS AMUZO? amuzo.com @amuzogames amuzo
- 10. PROJECT #P2L amuzo.com @amuzogames amuzo
- 11. GenerationY were born between 1980 and the early 1990s By 2018 over half the UK working population will be from GenerationY Millennials love training and development WE ARETARGETING GENY amuzo.com @amuzogames amuzo
- 12. DESIRABLE BENEFITS amuzo.com @amuzogames amuzo Source: PWC Millennials at Work report. 22% 19% 14% 8% 6% 6% 5% 4% 4%3% 3% 2% 2% 2% 1% 25% 20% 15% 10% 5% 0% Trainingand development Flexible workinghours Cashbonuses Freeprivate healthcare Pensionschemeorother retirementfunding Greaterholidayallowance Financialassistance withhousing Companycar Assistanceinclearingdebts incurredwhilestudying Maternity/Paternitybenefits Subsidisedtravelcosts Freechildcare Accesstolowinterest loans/borrowingoptions community/charitywork I’dprefernobenefits andhigherwages
- 13. Over 91% own a smartphone 82% of time spent on mobile devices is accessing Apps 96% have an account on at least one social network Engaging and social mobile content is the key to success HOW DOYOU COMMUNICATEWITH GENY? amuzo.com @amuzogames amuzo
- 14. GAMES vs COMPETING MEDIA amuzo.com @amuzogames amuzo 30% 28% 18% 10% 8% 16% 48% 34% 67% 32% 41% 25% 22% 5% 11% IMMERSIONvsMULTITASKING IMMERSION “I don’t think about anything else when I’m...” Playing Games Watching TV/Films Browsing Internet Listening to Music Using Social Media “I will often be doing something else whilst I’m...” ENGAGEMENTMULTITASKING 2014, Internet Advertising Bureau UK (Gaming Revolution Report)
- 18. GAME PERIOD OF ENGAGEMENT RE-ENGAGEMENT CALL TO ACTIONRE-ENGAGEMENTENGAGEMENT RE-ENGAGEMENT CALL TO ACTIONPOINT OF ENGAGEMENT PERIOD OF ENGAGEMENT ENGAGEMENTTHEORY amuzo.com @amuzogames amuzo
- 19. Offer the following content at the Point of Engagement: A challenge with measurable success Content with aesthetic / sensory appeal A subject / activity of interest (includes novelty) The ability to try again, repeatedly POINT OF ENGAGEMENT amuzo.com @amuzogames amuzo
- 24. Improve the Period of Engagement with: Gaining new or enhanced skills and / or knowledge Regular feedback on progression (praise) Direct control / interaction Social inclusion PERIOD OF ENGAGEMENT amuzo.com @amuzogames amuzo
- 25. What do you think the most requested game feature is in LEGO® Games? The ability to‘level up’? The ability to play together? The ability to beat your friends? QUESTION amuzo.com @amuzogames amuzo
- 26. What do you think the most requested game feature is in LEGO® Games? The ability to‘level up’? The ability to play together? The ability to beat your friends? QUESTION amuzo.com @amuzogames amuzo
- 30. To maximise Re-Engagement offer: A reward for returning The potential completion of a goal / sub goal The opportunity to‘be lucky’during their next experience Social challenge RE-ENGAGEMENT amuzo.com @amuzogames amuzo
- 32. THE CALLTO ACTION After each game the player is prompted to act on what they have experienced Every time they play, the more obvious the decision to act becomes The next step in their education is immediately accessible in just one click amuzo.com @amuzogames amuzo
- 33. GAME PERIOD OF ENGAGEMENT RE-ENGAGEMENT CALL TO ACTIONRE-ENGAGEMENTENGAGEMENT RE-ENGAGEMENT CALL TO ACTIONPOINT OF ENGAGEMENT PERIOD OF ENGAGEMENT ENGAGEMENTTHEORY amuzo.com @amuzogames amuzo
- 34. SYSTEM DESIGN amuzo.com @amuzogames amuzo CONTENT DISTRIBUTION ANALYTICS EMAIL / PUSH NOTIFICATION SIGN IN
- 35. SESSION REWARD SELECT TOPIC QUIZ (WIN LIVES) CHALLENGE PASS RATE IF NOT PASSED COMPLIANCETRAINING amuzo.com @amuzogames amuzo
- 37. SESSION REWARD SELECT TOPIC QUIZ (WIN LIVES) CHALLENGE PASS RATE IF NOT PASSED GAME (USE LIVES) COMPLIANCETRAINING amuzo.com @amuzogames amuzo
- 39. OPTIONAL LEARNING SESSION REWARD SELECT TOPIC QUIZ RESULTS LEVEL UP QUIZ (WIN LIVES) NOCHALLENGE PASS RATE IF NOT PASSED POINT OF ENGAGEMENT PERIOD OF ENGAGEMENT PASS RATE ACHIEVED? GAME (USE LIVES) ACHIEVEMENTS COMPLIANCETRAINING amuzo.com @amuzogames amuzo
- 40. OPTIONAL LEARNING VOLUNTARY TESTING (RE-ENGAGEMENT)AGEM NT)TING ( E-ENGVO RY TESLUNTA SESSION REWARD SELECT TOPIC CALL TO ACTION QUIZ RESULTS LEVEL UP QUIZ (WIN LIVES) NO YES CHALLENGE PASS RATE CHALLENGE STAFF MEMBERS IF NOT PASSED IF PASSED ENHANCED LEARNING POINT OF ENGAGEMENT PERIOD OF ENGAGEMENT PASS RATE ACHIEVED? GAME (USE LIVES) ACHIEVEMENTS COMPLIANCETRAINING amuzo.com @amuzogames amuzo
- 42. CORE MESSAGE & CHALLENGE LEARNING GAMES amuzo.com @amuzogames amuzo
- 43. CORE MESSAGE & CHALLENGE SELECT OPPONENT THEMED GAME HI-SCORE TABLE ACHIEVEMENTS READY TO APPLY YOUR NEW SKILLS? POINT OF ENGAGEMENT PERIOD OF ENGAGEMENT LEARNING GAMES amuzo.com @amuzogames amuzo
- 44. CORE MESSAGE & CHALLENGE SELECT OPPONENT NO OPTIONAL LEARNING SCORE MORE POINTS UNLOCK IN-GAME ADVANTAGE THEMED GAME HI-SCORE TABLE ACHIEVEMENTS READY TO APPLY YOUR NEW SKILLS? RE-ENGAGEMENT POINT OF ENGAGEMENT PERIOD OF ENGAGEMENT LEARNING GAMES amuzo.com @amuzogames amuzo
- 45. CORE MESSAGE & CHALLENGE SELECT OPPONENT YES NO OPTIONAL LEARNING SCORE MORE POINTS UNLOCK IN-GAME ADVANTAGE PRIMARY KPIACHIEVED THEMED GAME HI-SCORE TABLE ACHIEVEMENTS READY TO APPLY YOUR NEW SKILLS? RE-ENGAGEMENT POINT OF ENGAGEMENT PERIOD OF ENGAGEMENT LEARNING GAMES amuzo.com @amuzogames amuzo
- 46. ENGAGEMENT LEARNING TECHNOLOGIES 2016 amuzo.com @amuzogames amuzo