Ch 4

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  • Ninety – three percent of e-business activity is B2B
  • SSL example - Versign
  • Ch 4

    1. 1. E-BusinessIntro to Marketing Chapter 4<br />
    2. 2. What is E-Business?<br /> The wide range of business activities that take place through the internet. Categories are:<br />E-tailing – virtual stores<br />B-2-B<br />Electronic data interchanges<br />Email, IM, blogs, podcast<br />Gathering demographic & product info<br />
    3. 3. Electronic Marketing Components<br />E-marketing <br />Computer and non-computer technologies<br />Creating, distributing, promoting, and pricing goods and services to a target market over the Internet.<br />Downloading music & videos<br />Booking a flight<br />Sending your printing to FedEx Kinkos<br />E-marketing = B2C<br />
    4. 4. Opportunities of E-Marketing:<br />E-commerce offers the following benefits:<br />Global Reach <br />Personalization<br />Interactive Marketing<br />Right-time Marketing<br />Integrated Marketing<br />
    5. 5. B-2-B E-Marketing<br />Using the internet for business transactions between organizations<br />More Cost Effective<br />
    6. 6. Electronic Data Interchange EDI<br />Exchange of price quotes, purchase orders, invoices, inventory status<br />Computer-to-Computer<br />Retail Link <br />Procter & Gamble can look up Wal-Mart’s sales data in order to manage their own inventory.<br />
    7. 7. B2C E-Marketing<br />Selling Directly to Consumers over the Internet<br />
    8. 8. Benefits of B2C E-Marketing<br />Competitive Prices<br />Convenience<br />Personalized Service<br />
    9. 9. Online Buyers<br />Typical internet user is 35-64 years old, highly educated, urban, and affluent.<br />Use among older Americans has increased rapidly<br />
    10. 10. Online Sellers<br />Customers have no opportunity to smell or touch products<br />Books, music, computer hardware and software travel and concert tickets are the most popular goods and services sold on the Internet<br />Top 5<br />Travel <br />Hardware & Software<br />Cars/parts<br />Apparel<br />Home Furnishings<br />
    11. 11. Challenges<br />Encryption<br />Encoding data<br />Secure Sockets Layer<br />Public key encrypts the information and a private unique key is used to decipher it<br />Privacy Issues<br />Cookies, spyware, collecting information, firewalls<br />
    12. 12. Internet Functions<br />1. Communication<br />2. Information<br />3. Entertainment<br />4. Business<br />
    13. 13. 1. Marketing & Web Communication<br />Email<br />Online Communities & Social Networks<br />Discussion groups<br />Newsgroups<br />Electronic Bulletin Boards<br />Info for specific interests & announcements<br />
    14. 14. Marketing and Web Communication<br />Blogs<br />Journal for individual or organization<br />Good and bad feedback on the product<br />Wiki<br />Web page that anyone can edit<br />Podcast<br />Audio or video file that can be downloaded from a website to a digital device<br />Promotions<br />Banner & Pop-up Ads<br />
    15. 15. 2. Information<br />Search Engines<br />Google<br />Publications<br />Newsgroups<br />Government Sites<br />Educational Services<br />
    16. 16. 3. Entertainment<br />Games<br />Radio and TV programming, music<br />Marketers can offer competitive prices, speed, and boundless services.<br />Geography no longer limits the size of the marketplace.<br />Electronic books<br />Live news, sports, concerts<br />

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