The Library Minute: Creating Short and Effective Outreach Videos

by mharpasu on Nov 29, 2011

3,179 views

Presented November 28, 2011 at AzLA 2011 - Tucson, Arizona...

Presented November 28, 2011 at AzLA 2011 - Tucson, Arizona

Matthew Harp, Mimmo Bonanni, and Anali Perry

The Arizona State University Libraries’ fun Library Minute video series brings information about resource and services to a large student body. For the first time, we present a workshop walking through the entire production process from start to finish and offering suggestions on how to fit multimedia into your marketing and outreach strategy. In this session, we will produce a short video with participants in three steps: 1) Conceptualization and Planning 2) Recording 3) Editing and Distribution. Digital Production Manger Matthew Harp will demonstrate the tools and process and elaborate on the use of social media, YouTube, and the Internet Archive in the distribution plan. Together with Mimmo Bonanni and Library Minute Host Anali Perry, we’ll share our tips and tricks for video production using whatever resources are available.

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http://themwordblog.blogspot.com	1664
http://lonewolflibrarian.wordpress.com	237
http://www.scoop.it	110
http://feeds.feedburner.com	92
http://www.themwordblog.blogspot.com	91
http://biblioteksmarketing.blogspot.com	91
http://biblioteksmarketing.blogspot.se	64
http://azlaconference.wikispaces.com	24
https://jujo00obo2o234ungd3t8qjfcjrs3o6k-a-sites-opensocial.googleusercontent.com	8
http://themwordblog.blogspot.ca	7
http://themwordblog.blogspot.com.au	4
http://themwordblog.blogspot.in	4
http://themwordblog.blogspot.co.uk	3
http://themwordblog.blogspot.mx	3
http://www.library.ceu.hu	3
http://themwordblog.blogspot.com.ar	2
http://www.biblioteksmarketing.blogspot.de	1
http://www.infogumshoe.com	1
http://www.newsblur.com	1
http://translate.googleusercontent.com	1
http://a0.twimg.com	1
http://themwordblog.blogspot.nl	1

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The Library Minute: Creating Short and Effective Outreach Videos — Presentation Transcript

creating short and effective outreach videos Matt Harp [email_address] Anali Perry [email_address] Mimmo Bonanni [email_address]

Workshop Outline

What are YOUR goals?

Minute 33: Exhibits View on YouTube

University of Waterloo View on YouTube Other Library Minutes and shorts... LWTC Learning Commons View on YouTube Texas Tech University Library View on YouTube USC Libraries View on YouTube

ideas plan and schedule talking points meet goals

keep it simple “ I hate when things are hard to understand or complicated. It needs to say what it is .”

Try it! Take an idea and workshop it. Nailing down the 3 - 5 points you can tackle in a minute Snippets (not brochure length dialogue) forming a brief narrative (talking points) hardest part in planning Introduce, highlight and wrap up NO Script NOT a Tutorial You have 20 minutes!

Suggestions....

Securing your stuff

Library Spaces

author readings

children's books

How to signup for a library workstation

Printing

Borrow eBooks Read on your kindle or nook

Try it!

Pick talent (1 – 2 people)

Crew (rotate): 1 camera, 1 Sound, 1 director, assistants

Record opening, points, and closing

HAVE FUN

You have 20 minutes!

edit refine till it’s right

Try it! Import and organize footage Add in and out to clips Drag to timeline Adjust edit and repeat Add Graphics Add Music and effects Remember to Save your Project You have 40 minutes! What you should learn… Identify Preview and Program monitors Timeline basics Keyboard Shortcuts Adjusting Edits in Timeline Difference between video and audio tracks Keeping Sync Basic Tip: “Scrub” Final Cut Timeline View quickly, easily! You can use the J-K-L keys to play a clip or a sequence backward of forward. Multiple taps increase speed. J -> Play backward K -> Stop playing L -> Play forward "I" sets in Point "O" sets Out-Point

Try it!

Save Project

Export Using Quick Time

Open Compressor

Import Source

Add Metadata

Select Formats

Select Destination

Review

You have 20 minutes!

What you should learn… Formats and Compression Metadata Basics

distribute and promote finally…

Try it!

Load content to web

Discuss distribution option

Metadata:How would you describe?

Talk Marketing Strategies

integration

leverage resources resource links tags twitter feed descriptions/metadata

lessons budget keep it real keep it simple

lib.asu.edu/librarychannel @asulibraries questions Matthew Harp [email_address] /asulibraries Anali Perry [email_address] Mimmo Bonanni [email_address] https://sites.google.com/a/asu.edu/shortlibraryvideos/

The Library Minute: Creating Short and Effective Outreach Videos

by mharpasu on Nov 29, 2011

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The Library Minute: Creating Short and Effective Outreach Videos — Presentation Transcript