Cool Information Tools for Public Health


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2008 Community Health Conference Presentation by Michelle Brasure and Martha Hardy at Breezy Point, MN on October 2, 2008.

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  • Cool Information Tools for Public Health

    1. 1. Cool Information Tools for Public Health Workers Michelle Brasure & Martha Hardy Health Sciences Libraries University of Minnesota – Twin Cities October 2, 2008
    2. 2. Part 1: Tools for Consumer Health: MedlinePlus and My Health Minnesota Go Local Michelle Brasure Health Sciences Libraries, University of Minnesota – Twin Cities College of Saint Catherine, MLIS program
    3. 3. Health Information and Public Health <ul><li>HP 2010: Health Communication </li></ul><ul><ul><li>Goal: Use communication strategically to improve health </li></ul></ul><ul><li>Essential Public Health Services </li></ul><ul><li>3. Inform, educate, and empower people about health issues. </li></ul>
    4. 4. Health Information Seeking <ul><li>Consumers seeking health information rose from 38.2% in 2001 to 55.8% in 2007. </li></ul><ul><li>The largest increase was among those seeking health information on the Internet (doubling from 16% to 32%) </li></ul><ul><li>Center for Studying Health System Change, </li></ul><ul><li>August 2008 </li></ul>
    5. 5. Health Information and the Internet <ul><li>Most Internet users start at a search engine to find online health information </li></ul><ul><li>Very few check the source or critically evaluate the information they </li></ul><ul><li>Not all health information on the Internet is good information </li></ul><ul><li>Searchers become overwhelmed, frustrated, confused, or frightened </li></ul><ul><li>Pew Internet and American Life Project, 2006 </li></ul>
    6. 6. Health Literacy <ul><li>“ The degree to which individuals can obtain, process, and understand basic health information and services they need to make appropriate health decisions.” </li></ul><ul><ul><ul><li>Institute of Medicine, 2008 available at </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul>
    7. 7. Evaluating what you find <ul><li>Source </li></ul><ul><li>Quality </li></ul><ul><li>Be cyberskeptical </li></ul><ul><li>Evidence </li></ul><ul><li>Currency </li></ul><ul><li>Bias </li></ul><ul><li>Privacy </li></ul><ul><li>Consult with your health provider </li></ul><ul><li> </li></ul>
    8. 8. Save time and avoid frustration <ul><li>Use pre-evaluated resources produced by authoritative sources </li></ul><ul><ul><li>MedlinePlus </li></ul></ul><ul><ul><ul><li>National Library of Medicine </li></ul></ul></ul><ul><ul><ul><li>Evaluated and carefully selected links to health information </li></ul></ul></ul><ul><ul><ul><li>Health topics, drug and supplement information, medical dictionary and encyclopedia, health news, and much more </li></ul></ul></ul>
    9. 9. MedlinePlus Demonstration
    10. 10. My Health Minnesota->Go Local <ul><li>NLM sought to expand MedlinePlus to connect health information to local health services, programs, and providers </li></ul><ul><ul><li>MedlinePlus and Go Local complement each other </li></ul></ul><ul><li>Partnership with libraries, library consortia, and other organizations </li></ul><ul><li>Currently there are 35 Go Local projects </li></ul><ul><li>Goal is nationwide coverage </li></ul>
    11. 11. Types of services <ul><li>Hospitals and clinics </li></ul><ul><li>Nursing homes </li></ul><ul><li>Public health departments </li></ul><ul><li>Health screening programs </li></ul><ul><li>Pharmacies </li></ul><ul><li>Alternative and complementary health </li></ul><ul><li>Support groups </li></ul><ul><li>Advocacy services </li></ul><ul><li>Clinical trials </li></ul><ul><li>Libraries </li></ul><ul><li>Group homes </li></ul><ul><li>Health care equipment </li></ul><ul><li>And more </li></ul>
    12. 12. My Health Minnesota -> Go Local Demonstration
    13. 13. Minnesota Health Information <ul><li>Governor’s Health cabinet created to help all Minnesotans better understand health care options, costs, and quality. </li></ul><ul><li> </li></ul>
    14. 14. Contact information <ul><li>My Health Minnesota </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>Outreach Opportunities </li></ul><ul><ul><li>Michelle Brasure </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>
    15. 15. Part 1: Bibliography <ul><li>Pew Internet and American Life Project. 2005. Health Information Online. </li></ul><ul><li>Center for Studying Health System Change. 2008. Striking Jump in Consumers seeking health information. </li></ul><ul><li>Healthy People 2010. </li></ul><ul><li>Centers for Disease Control and Prevention. National Public Health Performance Standards. The Essential Public Health Services. </li></ul>
    16. 16. Part 2: What is Web 2.0? An Introduction to the Participatory Web Martha Hardy Health Sciences Libraries University of Minnesota – Twin Cities October 2, 2008
    17. 17. What is Web 2.0? <ul><li>“ Web 2.0 is a term describing the trend in the use of the World Wide Web technology and web design that aims to enhance creativity, information sharing, and, most notably collaboration among users.” </li></ul><ul><li>Web 2.0 Wikipedia </li></ul>
    18. 18. Other Terms <ul><li>Web as Platform </li></ul><ul><li>Read/Write Web </li></ul><ul><li>Social Media </li></ul><ul><li>New Media </li></ul><ul><li>Participatory Web </li></ul>
    19. 19. Tim O’Reilly: Web 2.0 Meme Map
    20. 20. Pros and Cons of Web 2.0 Tools <ul><li>Pros </li></ul><ul><li>Easy to Use </li></ul><ul><li>Cheap (relatively) </li></ul><ul><li>Accessible from anywhere </li></ul><ul><li>Perpetual Beta </li></ul><ul><li>Sharing </li></ul><ul><li>Collaboration </li></ul><ul><li>Cons </li></ul><ul><li>Privacy </li></ul><ul><li>Cost </li></ul><ul><li>Technical Requirements </li></ul><ul><li>Training </li></ul><ul><li>Intellectual Property </li></ul><ul><li>Credibility & Accuracy </li></ul>
    21. 21. Examples of Web 2.0 in the Health Sciences
    22. 22. Web 2.0 in the Health Sciences <ul><li>“How Web 2.0 is Changing Medicine” </li></ul><ul><ul><li>Dean Giustini (medical librarian) </li></ul></ul><ul><ul><li>Editorial published in BMJ in December of 2006. </li></ul></ul><ul><ul><li>Highlights how Web 2.0 applications such as podcasts, RSS, blogs and social bookmarking can benefit health care professionals in their practices. </li></ul></ul><ul><ul><li>“ rather than intrinsic benefits of the platform itself, it's the spirit of open sharing and collaboration that is paramount.” </li></ul></ul>
    23. 23. Examples of Web 2.0 Applications <ul><li>Wikis </li></ul><ul><li>Blogs </li></ul><ul><li>RSS feeds </li></ul><ul><li>Podcasts </li></ul><ul><li>Social networking </li></ul><ul><li>Social bookmarking </li></ul><ul><li>Photo sharing </li></ul><ul><li>Videos </li></ul><ul><li>Personalized pages </li></ul><ul><li>Communication </li></ul><ul><li>Collaborative document creation </li></ul>
    24. 24. Part 2: Bibliography <ul><li>BBC News. “Berners-Lee on the read/write web.” 9 Aug. 2005. Retrieved 30 Sept. 2008. </li></ul><ul><li>Giles, Jim. “Internet Encyclopedias Go Head to Head.” Nature . 15 Dec. 2005. 438: 900-901. </li></ul><ul><li>Giustini, Dean. “How Web 2.0 is Changing Medicine.” BMJ. 23 Dec. 2006. 333: 1283-1284. </li></ul><ul><li>O’Relly, Tim. “What is Web 2.0 : Design Patterns and Business Models for the Next Generation of Software” </li></ul>
    25. 25. Part 2: Bibliography, cont. <ul><li>Rothman, David. “Web 2.0: Plenary Session.” Medical Library Association Annual Meeting, Chicago, Illinois. May 2008. and </li></ul><ul><li>Seeman, Neil. “Web 2.0 and Chronic Illness: New Horizons, New Opportunities.” Healthcare Quarterly. 2008. 6(3):104-110. </li></ul><ul><li>Wikipedia. “Web 2.0.” Viewed on 28 July 2008 </li></ul>
    26. 26. Questions? <ul><li>Contact us! </li></ul><ul><li>Michelle Brasure [email_address] </li></ul><ul><li>Martha Hardy [email_address] </li></ul>