Cool Information Tools for Public Health

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2008 Community Health Conference Presentation by Michelle Brasure and Martha Hardy at Breezy Point, MN on October 2, 2008.

2008 Community Health Conference Presentation by Michelle Brasure and Martha Hardy at Breezy Point, MN on October 2, 2008.

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  • 1. Cool Information Tools for Public Health Workers Michelle Brasure & Martha Hardy Health Sciences Libraries University of Minnesota – Twin Cities October 2, 2008
  • 2. Part 1: Tools for Consumer Health: MedlinePlus and My Health Minnesota Go Local Michelle Brasure Health Sciences Libraries, University of Minnesota – Twin Cities College of Saint Catherine, MLIS program
  • 3. Health Information and Public Health
    • HP 2010: Health Communication
      • Goal: Use communication strategically to improve health
    • Essential Public Health Services
    • 3. Inform, educate, and empower people about health issues.
  • 4. Health Information Seeking
    • Consumers seeking health information rose from 38.2% in 2001 to 55.8% in 2007.
    • The largest increase was among those seeking health information on the Internet (doubling from 16% to 32%)
    • Center for Studying Health System Change,
    • August 2008
  • 5. Health Information and the Internet
    • Most Internet users start at a search engine to find online health information
    • Very few check the source or critically evaluate the information they
    • Not all health information on the Internet is good information
    • Searchers become overwhelmed, frustrated, confused, or frightened
    • Pew Internet and American Life Project, 2006
  • 6. Health Literacy
    • “ The degree to which individuals can obtain, process, and understand basic health information and services they need to make appropriate health decisions.”
        • Institute of Medicine, 2008 available at
        • http://www.iom.edu/?id=31489
  • 7. Evaluating what you find
    • Source
    • Quality
    • Be cyberskeptical
    • Evidence
    • Currency
    • Bias
    • Privacy
    • Consult with your health provider
    • http://www.hon.ch/
  • 8. Save time and avoid frustration
    • Use pre-evaluated resources produced by authoritative sources
      • MedlinePlus
        • National Library of Medicine
        • Evaluated and carefully selected links to health information
        • Health topics, drug and supplement information, medical dictionary and encyclopedia, health news, and much more
  • 9. MedlinePlus Demonstration http://medlineplus.gov/
  • 10. My Health Minnesota->Go Local
    • NLM sought to expand MedlinePlus to connect health information to local health services, programs, and providers
      • MedlinePlus and Go Local complement each other
    • Partnership with libraries, library consortia, and other organizations
    • Currently there are 35 Go Local projects
    • Goal is nationwide coverage
  • 11. Types of services
    • Hospitals and clinics
    • Nursing homes
    • Public health departments
    • Health screening programs
    • Pharmacies
    • Alternative and complementary health
    • Support groups
    • Advocacy services
    • Clinical trials
    • Libraries
    • Group homes
    • Health care equipment
    • And more
  • 12. My Health Minnesota -> Go Local Demonstration http://medlineplus.gov/minnesota
  • 13. Minnesota Health Information
    • Governor’s Health cabinet created to help all Minnesotans better understand health care options, costs, and quality.
    • http://www.minnesotahealthinfo.org/index.html
  • 14. Contact information
    • My Health Minnesota
      • http://medlineplus.gov/minnesota
      • [email_address]
    • Outreach Opportunities
      • Michelle Brasure
      • [email_address]
  • 15. Part 1: Bibliography
    • Pew Internet and American Life Project. 2005. Health Information Online. http://www.pewinternet.org/pdfs/PIP_Healthtopics_May05.pdf
    • Center for Studying Health System Change. 2008. Striking Jump in Consumers seeking health information. http://hschange.org/CONTENT/1006/
    • Healthy People 2010. http://www.healthypeople.gov/Document/HTML/Volume1/11HealthCom.htm
    • Centers for Disease Control and Prevention. National Public Health Performance Standards. The Essential Public Health Services. http://www.cdc.gov/od/ocphp/nphpsp/EssentialPHServices.htm
  • 16. Part 2: What is Web 2.0? An Introduction to the Participatory Web Martha Hardy Health Sciences Libraries University of Minnesota – Twin Cities October 2, 2008
  • 17. What is Web 2.0?
    • “ Web 2.0 is a term describing the trend in the use of the World Wide Web technology and web design that aims to enhance creativity, information sharing, and, most notably collaboration among users.”
    • Web 2.0 Wikipedia
  • 18. Other Terms
    • Web as Platform
    • Read/Write Web
    • Social Media
    • New Media
    • Participatory Web
  • 19. Tim O’Reilly: Web 2.0 Meme Map
  • 20. Pros and Cons of Web 2.0 Tools
    • Pros
    • Easy to Use
    • Cheap (relatively)
    • Accessible from anywhere
    • Perpetual Beta
    • Sharing
    • Collaboration
    • Cons
    • Privacy
    • Cost
    • Technical Requirements
    • Training
    • Intellectual Property
    • Credibility & Accuracy
  • 21. Examples of Web 2.0 in the Health Sciences
  • 22. Web 2.0 in the Health Sciences
    • “How Web 2.0 is Changing Medicine”
      • Dean Giustini (medical librarian)
      • Editorial published in BMJ in December of 2006.
      • Highlights how Web 2.0 applications such as podcasts, RSS, blogs and social bookmarking can benefit health care professionals in their practices.
      • “ rather than intrinsic benefits of the platform itself, it's the spirit of open sharing and collaboration that is paramount.”
  • 23. Examples of Web 2.0 Applications
    • Wikis
    • Blogs
    • RSS feeds
    • Podcasts
    • Social networking
    • Social bookmarking
    • Photo sharing
    • Videos
    • Personalized pages
    • Communication
    • Collaborative document creation
  • 24. Part 2: Bibliography
    • BBC News. “Berners-Lee on the read/write web.” 9 Aug. 2005. Retrieved 30 Sept. 2008. http://news.bbc.co.uk/1/hi/technology/4132752.stm
    • Giles, Jim. “Internet Encyclopedias Go Head to Head.” Nature . 15 Dec. 2005. 438: 900-901.
    • Giustini, Dean. “How Web 2.0 is Changing Medicine.” BMJ. 23 Dec. 2006. 333: 1283-1284. http://www.bmj.com/cgi/content/full/333/7582/1283
    • O’Relly, Tim. “What is Web 2.0 : Design Patterns and Business Models for the Next Generation of Software” http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
  • 25. Part 2: Bibliography, cont.
    • Rothman, David. “Web 2.0: Plenary Session.” Medical Library Association Annual Meeting, Chicago, Illinois. May 2008. http://www.slideshare.net/davidlrothman/mla-plenary-session-iv-rothman20080513-static and http://www.visualwebcaster.com/stratosphere/48592/event.html
    • Seeman, Neil. “Web 2.0 and Chronic Illness: New Horizons, New Opportunities.” Healthcare Quarterly. 2008. 6(3):104-110.
    • Wikipedia. “Web 2.0.” Viewed on 28 July 2008 http://en.wikipedia.org/wiki/Web2.0
  • 26. Questions?
    • Contact us!
    • Michelle Brasure [email_address]
    • Martha Hardy [email_address]