Mobile Technology in the Classroom: Teaching through industry-academia partnerships
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Mobile Technology in the Classroom: Teaching through industry-academia partnerships

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Presentation by Michael Hanley, Ball State University, at the 2013 AAA Conference about using mobile website and app development platforms in the classroom.

Presentation by Michael Hanley, Ball State University, at the 2013 AAA Conference about using mobile website and app development platforms in the classroom.

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  • 1. The Institute for Mobile Media ResearchMobile Technologyin the Classroom:Teaching ThroughAcademia-IndustryPartnershipsMichael Hanley, Associate Professor of AdvertisingDirector, Institute for Mobile Media ResearchBall State UniversityPresented at:2013 AAA ConferenceApril 6, 2013
  • 2. The Institute for Mobile Media ResearchSpring 2009Ball State: Mobile Development in the Classroom2Fall 2009
  • 3. The Institute for Mobile Media ResearchSpring 20102
  • 4. The Institute for Mobile Media Research3Sp 2010Fall 2010
  • 5. The Institute for Mobile Media ResearchMobile Industry Partnerships: Fall 20122SiteMinis CliqLaunch• Mobile Media and Advertising course• 16 students/4 teams using CliqLaunch• Developed mobile websites for smartphones
  • 6. The Institute for Mobile Media ResearchMobile Industry Partnerships: Fall 20122SiteMinis CliqLaunch
  • 7. The Institute for Mobile Media ResearchMobile Industry Partnerships: Fall 20122Adobe Digital Publishing Suite – iPad Magazine
  • 8. The Institute for Mobile Media ResearchMobile Industry Partnerships: Fall 20122Adobe Digital Publishing Suite – iPad Magazine
  • 9. The Institute for Mobile Media ResearchMobile Industry Partnerships: Fall 20122AppPress – iPad App
  • 10. The Institute for Mobile Media ResearchMobile Marketing Associationhttp://www.mmaglobal.com/Mobile Marketerhttp://www.mobilemarketer.comPew Internet and American LifeNielsen Mobile researchInternational Journal of Mobile Marketinghttp://www.mmaglobal.com/resources/international-journal-mobile-marketingMobile Marketing Resources23
  • 11. The Institute for Mobile Media Research1. These type mobile development platforms are notdifficult to access or manage.23Final Thoughts: Mobile Industry Partnerships2. Can be inserted into most creative, design orcampaigns courses.3. The barriers of the past are gone thanks tocompanies like SiteMinis4. There are many mobile industry companies willingto work with you…just ask.5. Mobile is here and it’s not going away. Sowhat are you waiting for…?
  • 12. The Institute for Mobile Media ResearchQuestions?Thank you.Michael Hanley, Associate Professor of AdvertisingDirector, Institute for Mobile Media ResearchBall State University18