Klout For Community Managers Tips and tricks on how to use the network to benefit your community
The Starting Point <ul><li>A few tips to pull together data... </li></ul><ul><ul><li>Create a list of followers user names...
Objectives For Community Managers <ul><ul><li>Develop a launching pad for social initiatives  </li></ul></ul><ul><ul><li>F...
Develop a launching pad for Social initiatives These are users that are most likely to re-share content. Include them in l...
<ul><li>Influencers of vs. Influenced by </li></ul><ul><ul><li>&quot;Influencers of&quot; are the most avid fans </li></ul...
Find Unique Points of View <ul><li>Step by Step Guide </li></ul><ul><li>Step 1: Open Excel list  </li></ul><ul><li>Step 2:...
Find Unique Points of View <ul><li>Step by Step guide  (continued)... </li></ul><ul><li>Step 4: Image </li></ul><ul><li>St...
Establish influence expectation <ul><li>Success Benchmarks on Klout (Questions to consider) </li></ul><ul><ul><li>What is ...
Establish influence expectation <ul><li>Influence Expectation Breakdown  </li></ul><ul><ul><li>What is the current score? ...
Establish influence expectation <ul><li>Influence Expectation Breakdown...  (Continued)  </li></ul><ul><ul><li>What is the...
Establish influence expectation <ul><li>Influence Expectation Breakdown...  (Continued) </li></ul><ul><ul><li>Is the score...
Fresh Topics for Content Calendar <ul><li>Where to look...  </li></ul><ul><ul><li>New users to target </li></ul></ul><ul><...
Determine the influence of influencers <ul><li>Every influencer is unique...  </li></ul><ul><li>How and where an person ha...
Determine the influence of influencers <ul><li>Every influencer is unique...  </li></ul><ul><li>How and where an person ha...
Determine the influence of influencers <ul><li>Key questions to ask. </li></ul><ul><ul><li>How do target influencers actua...
A Special Thanks To <ul><li>@CmgrCHAT  -For hosting the chat that launched this project </li></ul><ul><li>@JPedde   -For p...
Authors <ul><li>@mhandy1 </li></ul><ul><li>@DanielaBolzmann </li></ul>Daniela is a community manager at @Symbaloo and @Pix...
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Klout for community managers

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Highlighting how community managers can use Klout to reach their communities.

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Klout for community managers

  1. 1. Klout For Community Managers Tips and tricks on how to use the network to benefit your community
  2. 2. The Starting Point <ul><li>A few tips to pull together data... </li></ul><ul><ul><li>Create a list of followers user names in excel </li></ul></ul><ul><ul><li>Estimate users scores before looking </li></ul></ul><ul><li>*This helps identify how well a community is known </li></ul><ul><ul><li>  Have a list of target keywords  </li></ul></ul><ul><ul><li>Prepare estimations on the brand's score also </li></ul></ul>
  3. 3. Objectives For Community Managers <ul><ul><li>Develop a launching pad for social initiatives </li></ul></ul><ul><ul><li>Find unique points of view </li></ul></ul><ul><ul><li>Establish influence expectation </li></ul></ul><ul><ul><li>Find commonalities and trends within the community </li></ul></ul><ul><ul><li>Find fresh topics for content calendar </li></ul></ul><ul><ul><li>Determine the influencers of influencers </li></ul></ul>
  4. 4. Develop a launching pad for Social initiatives These are users that are most likely to re-share content. Include them in lists when starting a launch/project. These are users that could/should be on a private message list. 
  5. 5. <ul><li>Influencers of vs. Influenced by </li></ul><ul><ul><li>&quot;Influencers of&quot; are the most avid fans </li></ul></ul><ul><ul><li>&quot;Influenced by&quot; are great sources of content </li></ul></ul><ul><ul><li>&quot;Influencers of&quot; are generally more committed to the brand </li></ul></ul><ul><ul><li>&quot;Influenced by&quot; groups may not care that the brand exist </li></ul></ul><ul><ul><li>Pursue close relationships of members with Scores above 60 on both lists </li></ul></ul>Develop a launching pad for Social initiatives
  6. 6. Find Unique Points of View <ul><li>Step by Step Guide </li></ul><ul><li>Step 1: Open Excel list  </li></ul><ul><li>Step 2: Enter username in search bar (below) </li></ul><ul><li>Step 3: Look at &quot;Influencers of&quot; and &quot;Influenced by&quot; for users that do not have a relationship with the brand.  </li></ul><ul><li>     *Pay close attention to scores over 60* </li></ul><ul><li>Step 4: Look at content analysis for each user on the list </li></ul><ul><li>(Next page) </li></ul>
  7. 7. Find Unique Points of View <ul><li>Step by Step guide (continued)... </li></ul><ul><li>Step 4: Image </li></ul><ul><li>Step 5: Add appropriate keywords to target list </li></ul>
  8. 8. Establish influence expectation <ul><li>Success Benchmarks on Klout (Questions to consider) </li></ul><ul><ul><li>What is the current score? </li></ul></ul><ul><ul><li>What is the average competitor score? </li></ul></ul><ul><ul><li>What is the engagement strategy?  </li></ul></ul><ul><ul><li>How does the engagement strategy differ from competitors? </li></ul></ul><ul><ul><li>Is the score currently inflated because of a recent push? </li></ul></ul>
  9. 9. Establish influence expectation <ul><li>Influence Expectation Breakdown  </li></ul><ul><ul><li>What is the current score? </li></ul></ul><ul><ul><ul><li>If the brand's score is low because the account is new it will likely grow quickly </li></ul></ul></ul><ul><ul><ul><li>If the score is high (i.e. above 40 growth may not come as quickly) </li></ul></ul></ul><ul><ul><li>What is the average competitor score? </li></ul></ul><ul><ul><ul><li>This score should not be the target </li></ul></ul></ul><ul><ul><ul><li>Score provides a baseline in understanding success </li></ul></ul></ul><ul><ul><ul><li>The score is only a guidepost </li></ul></ul></ul>
  10. 10. Establish influence expectation <ul><li>Influence Expectation Breakdown... (Continued)  </li></ul><ul><ul><li>What is the engagement strategy?  </li></ul></ul><ul><ul><ul><li>Does all communication come through one account </li></ul></ul></ul><ul><ul><ul><li>Is the account primarily push </li></ul></ul></ul><ul><ul><ul><li>The engagement strategy should will effect the score </li></ul></ul></ul><ul><ul><li>How does the engagement strategy differ from competitors? </li></ul></ul><ul><ul><ul><li>Understanding the differences between what a brand does and competitors do is key.  </li></ul></ul></ul><ul><ul><ul><li>Generally the higher the engagement the higher  the Klout score  </li></ul></ul></ul>
  11. 11. Establish influence expectation <ul><li>Influence Expectation Breakdown...  (Continued) </li></ul><ul><ul><li>Is the score inflated because of a recent push? </li></ul></ul><ul><ul><ul><li>Assume Klout scores will slightly fall after major push events </li></ul></ul></ul><ul><ul><ul><li>Events such as contests, PR blasts, controversy, sweepstakes, partnerships could temporarily drastically increase score </li></ul></ul></ul><ul><ul><ul><li>Target score should be set in context to recent events </li></ul></ul></ul>
  12. 12. Fresh Topics for Content Calendar <ul><li>Where to look...  </li></ul><ul><ul><li>New users to target </li></ul></ul><ul><ul><ul><li>What are the topics of influence </li></ul></ul></ul><ul><ul><ul><li>What is included in their bios </li></ul></ul></ul><ul><ul><ul><li>What is the content of their blogs </li></ul></ul></ul><ul><ul><ul><li>What is the content of their tweets </li></ul></ul></ul><ul><ul><li>New keyword lists </li></ul></ul><ul><ul><li>&quot;Technographic&quot; profiles (is the group indexing heavy on facebook or twitter) </li></ul></ul>
  13. 13. Determine the influence of influencers <ul><li>Every influencer is unique...  </li></ul><ul><li>How and where an person has influence is important! </li></ul>
  14. 14. Determine the influence of influencers <ul><li>Every influencer is unique...  </li></ul><ul><li>How and where an person has influence is important! </li></ul><ul><li>Daniela is more influential on Facebook </li></ul><ul><li>I am drastically more influential on Twitter </li></ul>
  15. 15. Determine the influence of influencers <ul><li>Key questions to ask. </li></ul><ul><ul><li>How do target influencers actually influence? </li></ul></ul><ul><ul><li>What network are they more influential on? </li></ul></ul><ul><ul><li>How can the brand use their influence to accomplish objectives? </li></ul></ul><ul><ul><li>How can engagement strategy be adjusted to most effectively use the influence of community members? </li></ul></ul><ul><li>**Only the community manager can answer these questions </li></ul>
  16. 16. A Special Thanks To <ul><li>@CmgrCHAT -For hosting the chat that launched this project </li></ul><ul><li>@JPedde   -For providing insights and data </li></ul><ul><li>@JoeFernandez - The CEO of Klout </li></ul><ul><li>@meganberry - The marketing Director at Klout </li></ul><ul><li>And of course the rest of the Klout Team, that built the this amazing tool! </li></ul>
  17. 17. Authors <ul><li>@mhandy1 </li></ul><ul><li>@DanielaBolzmann </li></ul>Daniela is a community manager at @Symbaloo and @Pixspree by day and founder of @SocialSkoop by night. *Contributor Mike helps community managers do what they do. He has worked with several brands and advertising agencies of all sizes. *Project Coordinator

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