Find commonalities and trends within the community
Find fresh topics for content calendar
Determine the influencers of influencers
Develop a launching pad for Social initiatives These are users that are most likely to re-share content. Include them in lists when starting a launch/project. These are users that could/should be on a private message list.
Daniela is a community manager at @Symbaloo and @Pixspree by day and founder of @SocialSkoop by night. *Contributor Mike helps community managers do what they do. He has worked with several brands and advertising agencies of all sizes. *Project Coordinator