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Klout for community managers

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Highlighting how community managers can use Klout to reach their communities.

Highlighting how community managers can use Klout to reach their communities.

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  • 1. Klout For Community Managers Tips and tricks on how to use the network to benefit your community
  • 2. The Starting Point
    • A few tips to pull together data...
      • Create a list of followers user names in excel
      • Estimate users scores before looking
    • *This helps identify how well a community is known
      •   Have a list of target keywords 
      • Prepare estimations on the brand's score also
  • 3. Objectives For Community Managers
      • Develop a launching pad for social initiatives
      • Find unique points of view
      • Establish influence expectation
      • Find commonalities and trends within the community
      • Find fresh topics for content calendar
      • Determine the influencers of influencers
  • 4. Develop a launching pad for Social initiatives These are users that are most likely to re-share content. Include them in lists when starting a launch/project. These are users that could/should be on a private message list. 
  • 5.
    • Influencers of vs. Influenced by
      • "Influencers of" are the most avid fans
      • "Influenced by" are great sources of content
      • "Influencers of" are generally more committed to the brand
      • "Influenced by" groups may not care that the brand exist
      • Pursue close relationships of members with Scores above 60 on both lists
    Develop a launching pad for Social initiatives
  • 6. Find Unique Points of View
    • Step by Step Guide
    • Step 1: Open Excel list 
    • Step 2: Enter username in search bar (below)
    • Step 3: Look at "Influencers of" and "Influenced by" for users that do not have a relationship with the brand. 
    •      *Pay close attention to scores over 60*
    • Step 4: Look at content analysis for each user on the list
    • (Next page)
  • 7. Find Unique Points of View
    • Step by Step guide (continued)...
    • Step 4: Image
    • Step 5: Add appropriate keywords to target list
  • 8. Establish influence expectation
    • Success Benchmarks on Klout (Questions to consider)
      • What is the current score?
      • What is the average competitor score?
      • What is the engagement strategy? 
      • How does the engagement strategy differ from competitors?
      • Is the score currently inflated because of a recent push?
  • 9. Establish influence expectation
    • Influence Expectation Breakdown 
      • What is the current score?
        • If the brand's score is low because the account is new it will likely grow quickly
        • If the score is high (i.e. above 40 growth may not come as quickly)
      • What is the average competitor score?
        • This score should not be the target
        • Score provides a baseline in understanding success
        • The score is only a guidepost
  • 10. Establish influence expectation
    • Influence Expectation Breakdown... (Continued) 
      • What is the engagement strategy? 
        • Does all communication come through one account
        • Is the account primarily push
        • The engagement strategy should will effect the score
      • How does the engagement strategy differ from competitors?
        • Understanding the differences between what a brand does and competitors do is key. 
        • Generally the higher the engagement the higher  the Klout score 
  • 11. Establish influence expectation
    • Influence Expectation Breakdown...  (Continued)
      • Is the score inflated because of a recent push?
        • Assume Klout scores will slightly fall after major push events
        • Events such as contests, PR blasts, controversy, sweepstakes, partnerships could temporarily drastically increase score
        • Target score should be set in context to recent events
  • 12. Fresh Topics for Content Calendar
    • Where to look... 
      • New users to target
        • What are the topics of influence
        • What is included in their bios
        • What is the content of their blogs
        • What is the content of their tweets
      • New keyword lists
      • "Technographic" profiles (is the group indexing heavy on facebook or twitter)
  • 13. Determine the influence of influencers
    • Every influencer is unique... 
    • How and where an person has influence is important!
  • 14. Determine the influence of influencers
    • Every influencer is unique... 
    • How and where an person has influence is important!
    • Daniela is more influential on Facebook
    • I am drastically more influential on Twitter
  • 15. Determine the influence of influencers
    • Key questions to ask.
      • How do target influencers actually influence?
      • What network are they more influential on?
      • How can the brand use their influence to accomplish objectives?
      • How can engagement strategy be adjusted to most effectively use the influence of community members?
    • **Only the community manager can answer these questions
  • 16. A Special Thanks To
    • @CmgrCHAT -For hosting the chat that launched this project
    • @JPedde   -For providing insights and data
    • @JoeFernandez - The CEO of Klout
    • @meganberry - The marketing Director at Klout
    • And of course the rest of the Klout Team, that built the this amazing tool!
  • 17. Authors
    • @mhandy1
    • @DanielaBolzmann
    Daniela is a community manager at @Symbaloo and @Pixspree by day and founder of @SocialSkoop by night. *Contributor Mike helps community managers do what they do. He has worked with several brands and advertising agencies of all sizes. *Project Coordinator

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