Connect with Mike
The Social Network Compass Ebook February, 2010 By Mike Hanbery, MBA Navigate your course through Internet  Social Networks.
Social Media Marketing Should I be worried if my Xing is on the Ryze? Mike Hanbery,  M.B.A .
Terms Web 2.0  New, interactive nature of the Internet Social Media  The industry in which social networks operate Social ...
Terms Post Anything a user publishes. Share Similar to forwarding an email. Tag Words or phrases that define content.  Use...
Terms Culture Norms of behavior within a social network Social Capital Social network “currency”
Goals that Make Sense <ul><li>Brand development </li></ul><ul><li>Thought leadership </li></ul><ul><li>Information acquisi...
Goals that  Don’t  Make Sense <ul><li>Instant gratification </li></ul><ul><li>Near term customer acquisition </li></ul><ul...
Social Media and the Sales Funnel
Social Media and the Sales Funnel
Social Media and the Sales Funnel
Social Media and the Sales Funnel
Social Networking Content Inform/Entertain Self Promotion Articles, Opinions Blog, Specials Clients, Partners Achievements...
The  CISCO  Method <ul><li>Effective Content is </li></ul><ul><li>C ompelling </li></ul><ul><li>I nteractive </li></ul><ul...
Content Development
Social Media and the Sales Funnel
Social Media and the Sales Funnel
Two  Principal Success Factors Content  Participation
Three “ R ’s” of Social Media <ul><li>R ead </li></ul><ul><li>R ecord </li></ul><ul><li>R eply </li></ul>
The  Fourth  “R:”  R.O.I .
The Social Network Compass Ebook February, 2010 By Mike Hanbery, MBA Navigate your course through Internet  Social Networks.
Connect with Mike
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The Sales Funnel and Social Media

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Goals for business social media must align with the nature of the tool. The success of your social media campaign will depend on the quality of your content and conduct. Here are tools and methods to help you efficiently maximize your expectations and results.

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  • Mike – thank you for the social networking/media presentation at the DU Pioneer Alumni Network (1/14/2010). I learned new information and picked up tips. I appreciated your polished presentation and the injection of humor to bring home some important points, as well as, dispel some of the misconceptions about social media. Time well spent, and I recommend this presentation.
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The Sales Funnel and Social Media

  1. 1. Connect with Mike
  2. 2. The Social Network Compass Ebook February, 2010 By Mike Hanbery, MBA Navigate your course through Internet Social Networks.
  3. 3. Social Media Marketing Should I be worried if my Xing is on the Ryze? Mike Hanbery, M.B.A .
  4. 4. Terms Web 2.0 New, interactive nature of the Internet Social Media The industry in which social networks operate Social Network A closed group of entities that exchange content
  5. 5. Terms Post Anything a user publishes. Share Similar to forwarding an email. Tag Words or phrases that define content. User A person with an account on an Internet social network.
  6. 6. Terms Culture Norms of behavior within a social network Social Capital Social network “currency”
  7. 7. Goals that Make Sense <ul><li>Brand development </li></ul><ul><li>Thought leadership </li></ul><ul><li>Information acquisition </li></ul><ul><li>Relationship development </li></ul><ul><li>Customer retention </li></ul>
  8. 8. Goals that Don’t Make Sense <ul><li>Instant gratification </li></ul><ul><li>Near term customer acquisition </li></ul><ul><li>A quick buck </li></ul>
  9. 9. Social Media and the Sales Funnel
  10. 10. Social Media and the Sales Funnel
  11. 11. Social Media and the Sales Funnel
  12. 12. Social Media and the Sales Funnel
  13. 13. Social Networking Content Inform/Entertain Self Promotion Articles, Opinions Blog, Specials Clients, Partners Achievements What are others saying? Forward, Reply What are others saying? Know, React 80 – 90 percent 10 – 20 percent
  14. 14. The CISCO Method <ul><li>Effective Content is </li></ul><ul><li>C ompelling </li></ul><ul><li>I nteractive </li></ul><ul><li>S trategic </li></ul><ul><li>C onsistent </li></ul><ul><li>O ngoing </li></ul>
  15. 15. Content Development
  16. 16. Social Media and the Sales Funnel
  17. 17. Social Media and the Sales Funnel
  18. 18. Two Principal Success Factors Content Participation
  19. 19. Three “ R ’s” of Social Media <ul><li>R ead </li></ul><ul><li>R ecord </li></ul><ul><li>R eply </li></ul>
  20. 20. The Fourth “R:” R.O.I .
  21. 21. The Social Network Compass Ebook February, 2010 By Mike Hanbery, MBA Navigate your course through Internet Social Networks.
  22. 22. Connect with Mike

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