The Sales Funnel and Social Media

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The Social Network Compass Ebook February, 2010 By Mike Hanbery, MBA Navigate your course through Internet Social Networks.

Social Media Marketing Should I be worried if my Xing is on the Ryze? Mike Hanbery, M.B.A .

Terms Web 2.0 New, interactive nature of the Internet Social Media The industry in which social networks operate Social Network A closed group of entities that exchange content

Terms Post Anything a user publishes. Share Similar to forwarding an email. Tag Words or phrases that define content. User A person with an account on an Internet social network.

Terms Culture Norms of behavior within a social network Social Capital Social network “currency”

Goals that Make Sense
Brand development
Thought leadership
Information acquisition
Relationship development
Customer retention

Goals that Don’t Make Sense
Instant gratification
Near term customer acquisition
A quick buck

Social Media and the Sales Funnel

Social Networking Content Inform/Entertain Self Promotion Articles, Opinions Blog, Specials Clients, Partners Achievements What are others saying? Forward, Reply What are others saying? Know, React 80 – 90 percent 10 – 20 percent

The CISCO Method
Effective Content is
C ompelling
I nteractive
S trategic
C onsistent
O ngoing

Content Development

Social Media and the Sales Funnel

Two Principal Success Factors Content Participation

Three “ R ’s” of Social Media
R ead
R ecord
R eply

The Fourth “R:” R.O.I .

The Social Network Compass Ebook February, 2010 By Mike Hanbery, MBA Navigate your course through Internet Social Networks.

Connect with Mike

The Sales Funnel and Social Media

by Hanbery Marketing on Jan 08, 2010

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The Sales Funnel and Social Media — Presentation Transcript