Game On!
An Interactive Session on Social Media

Inspired by “The social media game”
by Beth Kanter and David Wilcox
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Deborah Shultz - “social software and media ecosystem”
http://www.deborahschultz.com/deblog/2007/11/snackbyte-a-vie.html
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In this game we’ll look at:
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1) RSS
Just a few ways to use
RSS
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You can subscribe to Blogs/Podcasts etc.
•http://monicahamburg.wordpress.com/2009/06/04/stamp-out-hunger-peer-pressure-and-twitter/

Make it easy for others to get
your content
•http://www.ugm.ca/blog/

Get feeds on a particular topic/keyword

Even things like delicious feeds

Or a Flickr tag

Put news (or mentions) from
other sources on your sidebar
“Automatically populate websites with up-to-
date content: It's very expensive to create
original content on a regular basis. If you set
up a series of RSS feeds on a particular topic
that can pump useful content onto your
organization's web site; you're adding value
to that content by selecting a particular
combination of topics and sources.“
•- Alexandra Samuel, Social Signal
•http://www.socialsignal.com/nonprofit-RSS

Learn more:
http://www.socialsignal.com/nonprofit-RSS

2) Social Bookmarking
Just a few ways to use
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Save items in an accessible & organized way

Search for information (generally – from everyone)

Share with your team
“If you often find yourself reading blogs
and sites that would be of interest to
your co-workers, start a free Delicious
account for your organization and you
can start tagging links of interest specific
to your sector and mission.” ...
- Adam King, Technology Manager at NPower
Michigan
(On the Michigan Nonprofit Association Blog)
•http://mnaonline.wordpress.com/2009/04/17/it-resources/

Track information about your organization
Save articles mentioning your organization in
one central place – easy for people to add to &
retrieve from

Learn from Others (Key People/Groups/Organisations)
“NPower’s Delicious is also open for anyone to
see. If you visit
http://www.Delicious.com/NPowerMichigan
you’ll find a vast and ever growing array of free,
low-cost, and innovative tools and articles we
think could be useful for nonprofits.”
- Adam King, Technology Manager at NPower
Michigan On the Michigan Nonprofit Association Blog
•http://mnaonline.wordpress.com/2009/04/17/it-resources/

•http://delicious.com/kanter
•http://delicious.com/tag/nptech

Aggregate news (can pull into your blog...)
•http://www.netsquared.org/aggregator

Issues
Consistency
People don’t all tag the same way
•you can clarify and establish tags for people within a connected group –
but the public is out of your scope
•Information overload could exist during a “popular” search for a much-
used term
Spam
•People will often bookmark products they wish to promote or sell which
further clutters the pool
Privacy
•You can mark a particular items (or all) as private, but, of course, the aim
is to share

Learn More:
http://learn.netsquared.org/tagging

3) Wikis
http://delicious.com/mhamburg/mccgame+wikis
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4) Blogs
Blogs: What are they Good for?
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CONVEY
BLOGS

SOLVE & ANSWER
BLOGS

LEARN

FIND

BLOGGERS CAN BE SUPPORTERS
•http://hummingbird604.com/2009/01/29/toni-guy-fashion-event-feb-5th-for-

5) Flickr
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What is Flickr?
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•Photo Credit:
MacRonin47 on
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Flickr

“...although people are doing this out
of a personal need to keep track of
their photos and so forth, the
aggregate social effect is that if you
go onto Flickr today and you look for
all photos tagged „Mermaid Parade,‟
you‟re going to get tens of thousands
of photos taken by hundreds of
individual photographers.”
•- Clay Shirky 34

Stories
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Solidarity
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•40
•Photo Credit: mockstar / David Poe

“Especially if the event is carried out
through a network where your staff
cannot be everywhere the event is taking
place. It gives everyone a feeling of
community and shows what people are
doing for your event. It also helps capture
stories that are really compelling so you
can retell them.”
- Ian Gottesman talking to Beth Kanter
about Global Youth Service Day
http://beth.typepad.com/beths_blog/2006/10/flickr_and_nonp_1.html 41

•Photo Credit: kaseymarie / kasey

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But I‟m Not a NonProfit...
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•48

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Use Flickr Along With Other Social
Tools
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YOU
•+
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•Watch
•by Debi McGuire on Slideshare
•http://twurl.nl/65sxwb
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Find & Credit (look for CC)
Photo credits
From Flickr:
• MacRonin47 on Flickr (Paul Hardwick) [Slide 33]
• carf / CHILDREN AT RISK FOUNDATION – CARF [Slide 36]
• Faces of ONE [Slide 38]
• OXFAM – Starbucks Photo Petition [Slide 39]
• mockstar / David Poe [Slide 40]
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Photo credits - continued
From Flickr:
• kaseymarie / kasey [Slide 42]
• Doctors Without Borders /Medicins sansfrontieres [Slide 43]
• Bear Your Soul Contest [Slide 44]
• The Humane Society of the United States [Slide 46]
• Inauguration 2009 - [Slide 48]
• Daniel Johnson Jr. [Slide 49]
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6) Google Maps & Earth
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You may already use Google Maps to get
directions but did you know you could also
use it to:
1. Help people find you
2. Highlight places (e.g. Animal rights org can
show “no-kill shelters in your area”)
3. Show where events are taking place
4. Show where your supporters are
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Google Earth allows you to show a input data
and show a 3D view which can (just as a few
examples)
1. Show an area in peril
2. Give a tour
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http://www.google.com/nonprofits/mapstutorial.html#
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Learn More:
http://www.techsoup.org/learningcenter/internet/page11657.cfm
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7) Google Docs
http://googledocs.blogspot.com/2009/01/countdown-to-mlk-day-of-service.html
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Learn More:
http://www.wildapricot.com/blogs/newsblog/archive/2007/05/17/using-google-docs-as-an-online-collaboration-tool-for-board-members.aspx
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8) LinkedIn
Photo credit: ”Linkedin Smurfs” by 99zeros
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Connect with people you know

Find out where people are now

Research people & companies

Broadcast what you’re up to & find out what’s everyone else is doing

Get answers...

Recommendations

Be part of groups that match your interest – and discuss

Be introduced

Stuffy – but efficient
Photo: 17 – “Stuffy Interrogator”
by Crickskipper

Now: it’s your turn!

Let’s play!
1. Get into groups
2. Go to the form: http://bit.ly/gameon
3. Discuss and come up with ideas
4. Have one person enter information into
the form
5. Then we’ll discuss the responses

Remember the form is at: http://bit.ly/gameon
Need help?
A. Feel free to ask me – I’ll come over
B. Search for what you need online.
C. I have bookmarked some related items on:
http://delicious.com/mhamburg/mccgame

Find Articles, Notes & Resources
http://delicious.com/mhamburg/nonprofits
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Learn about Twitter:
Tomorrow
10:45 am – 12:15 pm
How Tweet It Is: Creating a Following on Twitter
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Contact Me
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