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Game On: An Interactive Session On Social Media

Game On: An Interactive Session On Social Media



A social media game (inspired by Beth Kanter and David Wilcox's)- played at My Charity Connects on June 9th, 2009.

A social media game (inspired by Beth Kanter and David Wilcox's)- played at My Charity Connects on June 9th, 2009.



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  • Full Name Full Name Comment goes here.
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  • Hi Beth,

    Thanks for commenting.

    I'm presenting this tomorrow & I will absolutely write a post about how it worked etc.
    Are you sure you want to
    Your message goes here
  • I wonder how this version of the game worked for you - with a focus on a small number of tools? Would love to read a reflection about what you think worked well and what could be improved .. BTW, lots of folks have remixed this and shared their learnings - that's what improves the game.


    Also a lot of folks have remixed this material on the WeAreMedia wiki
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    Game On: An Interactive Session On Social Media Game On: An Interactive Session On Social Media Presentation Transcript

    • Game On! An Interactive Session on Social Media
    • Inspired by “The social media game” by Beth Kanter and David Wilcox 2
    • Deborah Shultz - “social software and media ecosystem” http://www.deborahschultz.com/deblog/2007/11/snackbyte-a-vie.html 3
    • In this game we’ll look at: 4
    • 1) RSS Just a few ways to use RSS 5
    • You can subscribe to Blogs/Podcasts etc. •http://monicahamburg.wordpress.com/2009/06/04/stamp-out-hunger-peer-pressure-and-twitter/
    • Make it easy for others to get your content •http://www.ugm.ca/blog/
    • Get feeds on a particular topic/keyword
    • Even things like delicious feeds
    • Or a Flickr tag
    • Put news (or mentions) from other sources on your sidebar “Automatically populate websites with up-to- date content: It's very expensive to create original content on a regular basis. If you set up a series of RSS feeds on a particular topic that can pump useful content onto your organization's web site; you're adding value to that content by selecting a particular combination of topics and sources.“ •- Alexandra Samuel, Social Signal •http://www.socialsignal.com/nonprofit-RSS
    • Learn more: http://www.socialsignal.com/nonprofit-RSS
    • 2) Social Bookmarking Just a few ways to use 14
    • Save items in an accessible & organized way
    • Search for information (generally – from everyone)
    • Share with your team “If you often find yourself reading blogs and sites that would be of interest to your co-workers, start a free Delicious account for your organization and you can start tagging links of interest specific to your sector and mission.” ... - Adam King, Technology Manager at NPower Michigan (On the Michigan Nonprofit Association Blog) •http://mnaonline.wordpress.com/2009/04/17/it-resources/
    • Track information about your organization Save articles mentioning your organization in one central place – easy for people to add to & retrieve from
    • Learn from Others (Key People/Groups/Organisations) “NPower’s Delicious is also open for anyone to see. If you visit http://www.Delicious.com/NPowerMichigan you’ll find a vast and ever growing array of free, low-cost, and innovative tools and articles we think could be useful for nonprofits.” - Adam King, Technology Manager at NPower Michigan On the Michigan Nonprofit Association Blog •http://mnaonline.wordpress.com/2009/04/17/it-resources/
    • •http://delicious.com/kanter •http://delicious.com/tag/nptech
    • Aggregate news (can pull into your blog...) •http://www.netsquared.org/aggregator
    • Issues Consistency People don’t all tag the same way •you can clarify and establish tags for people within a connected group – but the public is out of your scope •Information overload could exist during a “popular” search for a much- used term Spam •People will often bookmark products they wish to promote or sell which further clutters the pool Privacy •You can mark a particular items (or all) as private, but, of course, the aim is to share
    • Learn More: http://learn.netsquared.org/tagging
    • 3) Wikis http://delicious.com/mhamburg/mccgame+wikis 24
    • 4) Blogs Blogs: What are they Good for? 25
    • LEARN
    • FIND
    • BLOGGERS CAN BE SUPPORTERS •http://hummingbird604.com/2009/01/29/toni-guy-fashion-event-feb-5th-for-
    • 5) Flickr 31
    • What is Flickr? 32
    • •Photo Credit: MacRonin47 on •33 Flickr
    • “...although people are doing this out of a personal need to keep track of their photos and so forth, the aggregate social effect is that if you go onto Flickr today and you look for all photos tagged „Mermaid Parade,‟ you‟re going to get tens of thousands of photos taken by hundreds of individual photographers.” •- Clay Shirky 34
    • Stories 35
    • 36
    • Solidarity 37
    • 38
    • •39
    • •40 •Photo Credit: mockstar / David Poe
    • “Especially if the event is carried out through a network where your staff cannot be everywhere the event is taking place. It gives everyone a feeling of community and shows what people are doing for your event. It also helps capture stories that are really compelling so you can retell them.” - Ian Gottesman talking to Beth Kanter about Global Youth Service Day http://beth.typepad.com/beths_blog/2006/10/flickr_and_nonp_1.html 41
    • •Photo Credit: kaseymarie / kasey
    • •43
    • 44
    • •45
    • •46
    • But I‟m Not a NonProfit... 47
    • •48
    • •49
    • •50
    • Use Flickr Along With Other Social Tools 51
    • YOU •+ •52
    • •Watch •by Debi McGuire on Slideshare •http://twurl.nl/65sxwb 53
    • Find & Credit (look for CC) Photo credits From Flickr: • MacRonin47 on Flickr (Paul Hardwick) [Slide 33] • carf / CHILDREN AT RISK FOUNDATION – CARF [Slide 36] • Faces of ONE [Slide 38] • OXFAM – Starbucks Photo Petition [Slide 39] • mockstar / David Poe [Slide 40] •54
    • Photo credits - continued From Flickr: • kaseymarie / kasey [Slide 42] • Doctors Without Borders /Medicins sansfrontieres [Slide 43] • Bear Your Soul Contest [Slide 44] • The Humane Society of the United States [Slide 46] • Inauguration 2009 - [Slide 48] • Daniel Johnson Jr. [Slide 49] •55
    • 6) Google Maps & Earth 56
    • You may already use Google Maps to get directions but did you know you could also use it to: 1. Help people find you 2. Highlight places (e.g. Animal rights org can show “no-kill shelters in your area”) 3. Show where events are taking place 4. Show where your supporters are 57
    • Google Earth allows you to show a input data and show a 3D view which can (just as a few examples) 1. Show an area in peril 2. Give a tour 58
    • http://www.google.com/nonprofits/mapstutorial.html# 59
    • Learn More: http://www.techsoup.org/learningcenter/internet/page11657.cfm 60
    • 7) Google Docs http://googledocs.blogspot.com/2009/01/countdown-to-mlk-day-of-service.html 61
    • Learn More: http://www.wildapricot.com/blogs/newsblog/archive/2007/05/17/using-google-docs-as-an-online-collaboration-tool-for-board-members.aspx 62
    • 8) LinkedIn Photo credit: ”Linkedin Smurfs” by 99zeros 63
    • Connect with people you know
    • Find out where people are now
    • Research people & companies
    • Broadcast what you’re up to & find out what’s everyone else is doing
    • Get answers...
    • Recommendations
    • Be part of groups that match your interest – and discuss
    • Be introduced
    • Stuffy – but efficient Photo: 17 – “Stuffy Interrogator” by Crickskipper
    • Now: it’s your turn!
    • Let’s play! 1. Get into groups 2. Go to the form: http://bit.ly/gameon 3. Discuss and come up with ideas 4. Have one person enter information into the form 5. Then we’ll discuss the responses
    • Remember the form is at: http://bit.ly/gameon Need help? A. Feel free to ask me – I’ll come over B. Search for what you need online. C. I have bookmarked some related items on: http://delicious.com/mhamburg/mccgame
    • Find Articles, Notes & Resources http://delicious.com/mhamburg/nonprofits 77
    • Learn about Twitter: Tomorrow 10:45 am – 12:15 pm How Tweet It Is: Creating a Following on Twitter 78
    • Contact Me 79
    • 80