LinkedIn: A Powerful Tool for Nonprofits

519 views

Published on

panel discussion by Geri Stengel, Maria Semple and me at National Philanthropy Day Nov2011 in Westchester County, NY and CT

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
519
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Copyright 2011 Marc W. Halpert Connect2Collaborate | all rights reserved April 2011 Marc W. Halpert | Connect2Collaborate | POBox 320048 Fairfield, CT 06825 | www.linkedin.com/in/marchalpert | 203.373.0875 | marchalpert@gmail.com
  • Copyright 2011 Marc W. Halpert Connect2Collaborate | all rights reserved April 2011 Marc W. Halpert | Connect2Collaborate | POBox 320048 Fairfield, CT 06825 | www.linkedin.com/in/marchalpert | 203.373.0875 | marchalpert@gmail.com
  • Copyright 2011 Marc W. Halpert Connect2Collaborate | all rights reserved April 2011 Marc W. Halpert | Connect2Collaborate | POBox 320048 Fairfield, CT 06825 | www.linkedin.com/in/marchalpert | 203.373.0875 | marchalpert@gmail.com
  • Copyright 2011 Marc W. Halpert Connect2Collaborate | all rights reserved April 2011 Marc W. Halpert | Connect2Collaborate | POBox 320048 Fairfield, CT 06825 | www.linkedin.com/in/marchalpert | 203.373.0875 | marchalpert@gmail.com
  • LinkedIn: A Powerful Tool for Nonprofits

    1. 1. LinkedIn: A Powerful Tool for Nonprofits National Philanthropy Day AFP, NY, Westchester Chapter November 16, 2011 Marc Halpert, Maria Semple, Geri Stengel
    2. 2. Agenda <ul><ul><li>The Lay of the Land </li></ul></ul><ul><ul><li>Looking Your Best </li></ul></ul><ul><ul><li>Finding What You’re Looking For </li></ul></ul><ul><ul><li>Getting That All Important Intro </li></ul></ul><ul><ul><li>Case Study: Finding Donors, Board Members and Sponsors </li></ul></ul><ul><ul><li>Building Relationships </li></ul></ul><ul><ul><li>Other LinkedIn Uses </li></ul></ul><ul><ul><li>Q&A </li></ul></ul>
    3. 3. The Lay of the Land
    4. 4. Get Introductions Source: Online Marketing Best Practices Among Small Businesses and Nonprofits: A Survey Conducted by Ventureneer Nonprofits Small Businesses Power Users 23% 43% 52%
    5. 5. LinkedIn Source: Online Marketing Best Practices Among Small Businesses and Nonprofits: A Survey Conducted by Ventureneer Nonprofits Small Businesses Power Users Use 51% 70% 80% Very Effective Rating 11% 15% 39%
    6. 6. Your Whole Organization Needs to Look Its Best: Especially You
    7. 7. Goal: How to Make LinkedIn Tell Others WHYYOU!
    8. 17. Keywords in Summary, Specialties, and Experience sections http://www.LinkedStrategies.com/linkedin-keyword-optimization
    9. 26. ©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Sep 2011 Volunteer Experience & Causes
    10. 27. Free LinkedIn Apps
    11. 28. Just Some of the Free LinkedIn Apps
    12. 29. 2 Really Powerful Apps for Multimedia Marketing Materials <ul><li>Requires audience to download it </li></ul><ul><li>Accepts multimedia </li></ul><ul><li>Notification if someone reviews it </li></ul><ul><li>PowerPoint presentations only </li></ul><ul><li>No notification if someone reviews it </li></ul>
    13. 30. Make a Company Profile Page
    14. 32. To learn more about company profile pages for nonprofits, see: http://connect2collaborate. wordpress.com/why-linkedin-company-pages-matter-to-non-profits/
    15. 33. Finding What You’re Looking For
    16. 34. <ul><li>Using Advanced Search Feature </li></ul><ul><li>Mining Your First Degree Connections </li></ul><ul><li>Finding and Mining Groups </li></ul>Several Ways to Prospect
    17. 35. Search Box: Great for Mining
    18. 36. LinkedIn Advanced Search
    19. 37. Search Rutgers Graduates, Accounting, Within 25 Miles
    20. 38. Focus: 1 st Degree Connections, 2 nd Degree Connections and Members of My Shared Groups
    21. 39. Search Yielded 157 Results. YOURS different.
    22. 40. View Profiles of Interest
    23. 41. See How You’re Connected
    24. 42. Decide How to Connect
    25. 43. Save Your Searches! Puts LinkedIn on auto-pilot for You
    26. 44. Several Ways to Prospect <ul><li>Using Advanced Search Feature </li></ul><ul><li>Mining Your First Degree Connections </li></ul><ul><li>Finding and Mining Groups </li></ul>
    27. 45. Your First Degree Connections
    28. 46. Peruse List – Find Opportunities for Intro
    29. 47. Getting That Intro <ul><li>Use LinkedIn’s Built-in system for connecting through a contact </li></ul><ul><li>Invite the person to connect directly with you. Make sure you personalize the invitation to connect </li></ul><ul><li>Old School works too: Call your 1 st degree contact to see how well they know your prospect and would be willing to initiate an introduction on your behalf </li></ul>
    30. 48. Several Ways to Prospect <ul><li>Using Advanced Search Feature </li></ul><ul><li>Mining Your First Degree Connections </li></ul><ul><li>Finding and Mining Groups </li></ul>
    31. 49. How to Find Groups <ul><li>Use the Search box and begin typing in words describing what you are looking for. (Don’t forget to change the drop down menu to ‘groups’) </li></ul><ul><li>See what Groups your own 1 st degree connections are joining. They may be right for you, too! </li></ul>
    32. 50. Animal Nonprofit Wants People Interested in Pets
    33. 51. What to Do Once You’ve Joined a LinkedIn Group <ul><li>Monitor the Discussions and participate where you can add value </li></ul><ul><li>Start your own Discussions about topics of interest to this Group </li></ul><ul><li>Share your Upcoming Events within Groups. Events can be listed in LinkedIn or you can even share a URL to an event description online. Your choice! </li></ul>
    34. 52. How to Keep up With Group Discussions? <ul><li>In Account settings link, decide on the frequency of group digest emails. No Email; Weekly; or Daily. Find the setting that feels comfortable and won’t overwhelm you </li></ul><ul><li>Some Groups are “Members Only” and require approval to join. Discussions are seen only by members of this Group. (Look for the lock symbol) </li></ul>
    35. 53. Sample Group Profile
    36. 54. Inviting Group Members to Connect With You Directly <ul><li>Use LinkedIn’s filtering tool to help you find members where you are 2 nd degree connected </li></ul><ul><li>Peruse those 2 nd degree connections and broaden your network further by sending an invitation to connect with you </li></ul>
    37. 55. Mining Groups for 2 nd Degree Connections
    38. 56. Case Study
    39. 60. People will search for you <ul><li>It’s good to accept invitations to connect </li></ul><ul><li>IMHO: So long as you know them; so long as you/they can help </li></ul><ul><li>But it’s ok to say “no” professionally </li></ul><ul><li>If you get a request such as: </li></ul><ul><li>Dear Marc W. </li></ul><ul><li>I'd like to add you to my professional network on LinkedIn. – Kevin </li></ul><ul><li>You can answer: </li></ul><ul><li>Sorry. It’s my policy to link to people I have met and gotten to know or do business with. I am not sure our connection qualifies; accordingly, I will respectfully decline. </li></ul><ul><li>Thanks and best regards, Marc W. Halpert </li></ul>
    40. 61. Building Relationships
    41. 62. Different Medium Same Rules
    42. 63. Other LinkedIn Uses
    43. 64. LinkedIn Today
    44. 65. Questions
    45. 66. Connect With Us Name Social Media Geri Stengel http://www.linkedin.com/in/geristengel http://www.facebook.com/Ventureneer http://twitter.com/#!/ventureneer Marc Halpert http://www.linkedin.com/in/marchalpert http://www.connect2collaborate.com http://twitter.com/#!/marchalpert Maria Semple http://www.linkedin.com/in/mariasemple http://www.facebook.com/TheProspectFinder http://www.twitter.com/#!/mariasemple Text PROSPECT to 22828 for research tips.
    46. 67. LinkedIn Is Morphing   learn.linkedin.com/nonprofits By  Sudhamshu

    ×