Institutional Trust, <br />Sector Confidence, <br />and Charitable Giving<br />Mark Hager, ASU<br />Eric Hedberg, NORC<br />
Two aims<br />Theoretical clarification of different conceptions of trust.<br />Sort out relationship between two dimensio...
Different conceptions of trust<br />Trust in specific organizations<br />Generalized trust<br />Institutional trust<br />S...
Trust in specific organizations<br />“I trust my church, so I give to it.”<br />Eg, Sargeant and Lee 2004<br />Trust in an...
Generalized trust<br />“I trust people to do the right thing, so I’ll give to Save the Children.”<br />Rosenberg (1956): “...
Generalized trust<br />Putnam:  Trust on the decline.<br />Trust can be built from civic engagement.<br />
Generalized trust<br />Uslaner 2002<br />Bekkers 2003<br />Engagement is a consequence of   trust, not a cause.<br />Gener...
Institutional trust<br />“I trust institutions to work for our common good, so I’ll give to CARE.”<br />Grønbjerg     2009...
Charitable Confidence<br />Paul Light, since 9/11<br />
Trust versus Confidence<br />Institutional Trust:  Deeply held moral value, formed early, hard to change.<br />Sector Conf...
Question<br />Sector confidence has been almost totally overlooked in studies of charitable giving.<br />What role does se...
Data and Method<br />KnowledgeNetworks panel of 1000 Arizona residents.<br />April/May 2009: Institutional trust and chari...
Data and Method<br />July 2009: Giving, volunteering, various controls.<br />Wave overlap with full data: N=527.<br />Depe...
OLS Predicting Giving<br />
Structural Equation Path Model<br />
Conclusions<br />In giving decisions, institutional trust is moderated by charitable confidence.<br />Institutional trust ...
Revisions<br />Cut structural equation model.<br />See if relationship holds up in three different models:<br />1.  Curren...
Thanks!<br />Questions?<br />
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Institutional Trust, Sector Confidence, and Charitable Giving

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Presentation at the 2011 West Coast Nonprofit Data Conference, Tucson, April 30

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Institutional Trust, Sector Confidence, and Charitable Giving

  1. 1. Institutional Trust, <br />Sector Confidence, <br />and Charitable Giving<br />Mark Hager, ASU<br />Eric Hedberg, NORC<br />
  2. 2. Two aims<br />Theoretical clarification of different conceptions of trust.<br />Sort out relationship between two dimensions of trust and their relationships with giving.<br />
  3. 3. Different conceptions of trust<br />Trust in specific organizations<br />Generalized trust<br />Institutional trust<br />Sector confidence<br />
  4. 4. Trust in specific organizations<br />“I trust my church, so I give to it.”<br />Eg, Sargeant and Lee 2004<br />Trust in an organization<br />Giving<br />Commitment to organization<br />
  5. 5. Generalized trust<br />“I trust people to do the right thing, so I’ll give to Save the Children.”<br />Rosenberg (1956): “Generally speaking, do you believe most people can be trusted?”<br />
  6. 6. Generalized trust<br />Putnam: Trust on the decline.<br />Trust can be built from civic engagement.<br />
  7. 7. Generalized trust<br />Uslaner 2002<br />Bekkers 2003<br />Engagement is a consequence of trust, not a cause.<br />Generalized Trust<br />Giving<br />
  8. 8. Institutional trust<br />“I trust institutions to work for our common good, so I’ll give to CARE.”<br />Grønbjerg 2009<br />
  9. 9. Charitable Confidence<br />Paul Light, since 9/11<br />
  10. 10. Trust versus Confidence<br />Institutional Trust: Deeply held moral value, formed early, hard to change.<br />Sector Confidence: Formed by experience, influenced by media.<br />“Nonprofit executives get paid too much, so food bank donation from me.”<br />
  11. 11. Question<br />Sector confidence has been almost totally overlooked in studies of charitable giving.<br />What role does sector confidence play in explaining institutional trust’s influence on giving?<br />
  12. 12. Data and Method<br />KnowledgeNetworks panel of 1000 Arizona residents.<br />April/May 2009: Institutional trust and charitable confidence.<br />Institutional trust: police officers, nonprofits, elected officials, hospitals, religious orgs, schools. <br />
  13. 13. Data and Method<br />July 2009: Giving, volunteering, various controls.<br />Wave overlap with full data: N=527.<br />Dependent variable: Lntotal charitable contributions in 2008.<br />
  14. 14. OLS Predicting Giving<br />
  15. 15. Structural Equation Path Model<br />
  16. 16. Conclusions<br />In giving decisions, institutional trust is moderated by charitable confidence.<br />Institutional trust does not have an independent effect.<br />Future research needs to bring sector confidence into discussion of trust.<br />
  17. 17. Revisions<br />Cut structural equation model.<br />See if relationship holds up in three different models:<br />1. Current OLS, ln(giving)<br />2. Logit, give or not<br />3. Multinomial logit: no giving, secular giving, religious giving, both<br />
  18. 18. Thanks!<br />Questions?<br />

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