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Turkish Digital Landscape in a Nutshell
 

Turkish Digital Landscape in a Nutshell

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Turkish Digital Landscape in a Nutshell

Turkish Digital Landscape in a Nutshell

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    Turkish Digital Landscape in a Nutshell Turkish Digital Landscape in a Nutshell Presentation Transcript

    • Turkish DigitalLandscape in a Nutshell Cüneyt Devrim
    • Basic Numbers
    • POPULATION Source: TUİK 2011
    • INTERNET POPULATION Source: TUİK 2012
    • Internet Penetration Source: TUİK 2012
    • Internet Usage by Age Source: IAB TR 2012
    • Source: IAB TR 2012
    • Broadband
    • Internet Connection Source: BTK Q1 2012 report
    • Internet Use
    • Source: IAB TR 2012
    • Source: IAB TR 2012
    • AD SPEND
    • Turkish Advertising AdEx (Total) Source: Turkish Advertising Association
    • Digital Ad Spend
    • Digital Ad Spend 2012
    • Digital Ad Spend Growth
    • Digital Ad Spend Characteristics
    • Top 20 Web Sites in Turkey
    • Top 20 Web Sites in Turkey
    • Time Spent
    • VIDEO
    • Source: IAB TR 2012
    • Montly Time Spent on Video Source: Nokta 2012
    • Source: IAB TR 2012
    • Video Time by Age Source: IAB TR 2012
    • MOBILE
    • Source: BTK Q1 2012 report
    • 3G Subscribers Source: BTK Q1 2012 report
    • Mobile Internet Users 2009-2012 Mobil İnternet Kullanıcıları Source: 2009-BTK Q1 2012 report
    • Share of Mobile Web Pages Source: gemiusTraffic, August, 2012
    • Distribution of mobile pageviews Source: gemiusTraffic, August, 2012
    • SOCIAL MEDIA
    • Facebook 32 milyon Millio n
    • Twitter ?? Millio n
    • Mobile Social Media Source socialbakers Feb. 22d 2012
    • E-COMMERCE
    • Total E-Commerce Spending Source: The Interbank Card Center/BKM 2012
    • Growth Rate in 2012
    • Credit Cards Source: The Interbank Card Center/BKM 2012
    • Online Shoppers Source: Ipsos KMG Brand Plus 2011
    • Basket Size Source: The Interbank Card Center/BKM 2012
    • Digital Investment
    • Yemeksepeti.com $44 M General AtlanticÇiçeksepeti.com NA AmazonTrendyol.com $26 M KPCB &TigerEbebek.com ~$ 30 M Topbaş FamilyEvidea.com $1 M TigerLidyana.com NA Ru-Net
    • TEŞEKKÜRLER www.iab-turkiye.org