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Turkish Digital Landscape in a Nutshell
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Turkish Digital Landscape in a Nutshell

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Turkish Digital Landscape in a Nutshell

Turkish Digital Landscape in a Nutshell

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  • 1. Turkish DigitalLandscape in a Nutshell Cüneyt Devrim
  • 2. Basic Numbers
  • 3. POPULATION Source: TUİK 2011
  • 4. INTERNET POPULATION Source: TUİK 2012
  • 5. Internet Penetration Source: TUİK 2012
  • 6. Internet Usage by Age Source: IAB TR 2012
  • 7. Source: IAB TR 2012
  • 8. Broadband
  • 9. Internet Connection Source: BTK Q1 2012 report
  • 10. Internet Use
  • 11. Source: IAB TR 2012
  • 12. Source: IAB TR 2012
  • 13. AD SPEND
  • 14. Turkish Advertising AdEx (Total) Source: Turkish Advertising Association
  • 15. Digital Ad Spend
  • 16. Digital Ad Spend 2012
  • 17. Digital Ad Spend Growth
  • 18. Digital Ad Spend Characteristics
  • 19. Top 20 Web Sites in Turkey
  • 20. Top 20 Web Sites in Turkey
  • 21. Time Spent
  • 22. VIDEO
  • 23. Source: IAB TR 2012
  • 24. Montly Time Spent on Video Source: Nokta 2012
  • 25. Source: IAB TR 2012
  • 26. Video Time by Age Source: IAB TR 2012
  • 27. MOBILE
  • 28. Source: BTK Q1 2012 report
  • 29. 3G Subscribers Source: BTK Q1 2012 report
  • 30. Mobile Internet Users 2009-2012 Mobil İnternet Kullanıcıları Source: 2009-BTK Q1 2012 report
  • 31. Share of Mobile Web Pages Source: gemiusTraffic, August, 2012
  • 32. Distribution of mobile pageviews Source: gemiusTraffic, August, 2012
  • 33. SOCIAL MEDIA
  • 34. Facebook 32 milyon Millio n
  • 35. Twitter ?? Millio n
  • 36. Mobile Social Media Source socialbakers Feb. 22d 2012
  • 37. E-COMMERCE
  • 38. Total E-Commerce Spending Source: The Interbank Card Center/BKM 2012
  • 39. Growth Rate in 2012
  • 40. Credit Cards Source: The Interbank Card Center/BKM 2012
  • 41. Online Shoppers Source: Ipsos KMG Brand Plus 2011
  • 42. Basket Size Source: The Interbank Card Center/BKM 2012
  • 43. Digital Investment
  • 44. Yemeksepeti.com $44 M General AtlanticÇiçeksepeti.com NA AmazonTrendyol.com $26 M KPCB &TigerEbebek.com ~$ 30 M Topbaş FamilyEvidea.com $1 M TigerLidyana.com NA Ru-Net
  • 45. TEŞEKKÜRLER www.iab-turkiye.org

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