Making a Social Media Mosaic
miguel guhlin

“While you’ve been hiring Communications
experts to create a smooth-talking, slick
appearance for your K-12 school district,
establishing policies about who gets to post what,
and creating a chain of command to ensure that
only appropriate and approved materials show up
on your static district web site, your students,
teachers, parents, community and Media outlets
have been creating little interactive web sites for
their own use, telling their version of
your story."
--Miguel Guhlin’s adaptation of Seth Godin’s work
in Meatball Sundae (must-read!)