36% of Women would give up…

or their

or their

before giving up their Social Networks

Who we are…

+ Social Network for Women Social Media Agency + Blog & Twitter Network

The Power of Social Networking For Women

a peak inside the research report

who are they?

they are getting older

53% are over 40 years of age

23% have an advanced degree…

36% are self employed

so what are they doing online?

They spend a lot of time online 48% belong to 4 or more Social Networks

they start and join a lot of groups

why they join Social Networks

as the classic slogan for Oldsmobile goes… “ This is not your father’s Oldsmobile”

… the juxtaposition for today is, “This is not your teenager’s Social Network”

or her daughter’s

today women are the driving force on Social Networks

putting together the pieces…

key findings from our study …

Women are one of the fastest growing segments on Social Networks with 53% of online women use Social Networks at least weekly. We believe this trend will continue for the foreseeable future The adoption of Social Networks by older women is especially strong. The largest age group in our core user survey was women over 50 years of age Over a third report they are in business for themselves. They spend a significant amount of time online each day with 49% reporting they spend 1 – 2 hours per day for personal use and 48% reporting they spend 5 or more hours per day online for work They belong to multiple Social Networks with 48% reporting they belong to four or more Social Networks

Women are one of the fastest growing segments on Social Networks with 53% of online women use Social Networks at least weekly. We believe this trend will continue for the foreseeable future

The adoption of Social Networks by older women is especially strong. The largest age group in our core user survey was women over 50 years of age

Over a third report they are in business for themselves. They spend a significant amount of time online each day with 49% reporting they spend 1 – 2 hours per day for personal use and 48% reporting they spend 5 or more hours per day online for work

They belong to multiple Social Networks with 48% reporting they belong to four or more Social Networks

The top 5 reasons they belong to Social Networks are: - Network professionally - Stay up-to-date with friends - Stay up-to-date with groups they belong to - Promote their business - Research products or services They visit Social Networks frequently with 59% visiting Social Networking sites multiple times per day, 14% reporting at least once per day, and 14% reporting several times per week They are highly engaged and comfortable with the technology. The most popular activities are: - Viewing video - Reading blogs - Posting photos - Writing in blogs - Posting comments

The top 5 reasons they belong to Social Networks are:

- Network professionally

- Stay up-to-date with friends

- Stay up-to-date with groups they belong to

- Promote their business

- Research products or services

They visit Social Networks frequently with 59% visiting Social Networking sites multiple times per day, 14% reporting at least once per day, and 14% reporting several times per week

They are highly engaged and comfortable with the technology. The most popular activities are:

- Viewing video

- Reading blogs

- Posting photos

- Writing in blogs

- Posting comments

The have a lot of connections/friends with 83% reporting they have 50 or more connections or friends They join and/or start a large number of groups with 28% reporting they belong to more than 10 groups, with business related groups being the most popular group they join or start Safeguarding personal privacy is the number one concern for women using Social Networks

The have a lot of connections/friends with 83% reporting they have 50 or more connections or friends

They join and/or start a large number of groups with 28% reporting they belong to more than 10 groups, with business related groups being the most popular group they join or start

Safeguarding personal privacy is the number one concern for women using Social Networks

http:// shesconnectedmultimedia.com/download_research.php To download your FREE copy of The Power of Social Networking for Women Research Report , go to … Mark Grindeland CEO ShesConnected Multimedia www.shesconnected.com www.shesconnectedmultimedia.com [email_address]