Social Media: An Avenue In Your Job Search

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Presentation given at the 9 May 09 CareerExpo, Stamford, CT.
- Discover the hidden job market through social media.
- Craft a job search campaign that exploits social media.
- Manage your reputation in a hard-to-control virtual world.

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  • Free services that can help you management your reputation. Requires proactive action on your part. http://www.snap.com/ http://www.searchme.com/ http://www.crunchbase.com/ http://www.zoominfo.com/ (Recruiters use when checking a candidates reputation. Complete and keep accurate.) http://www.spoke.com/
  • Social Media: An Avenue In Your Job Search

    1. 1. Social Media: An Avenue in Your Job Search
    2. 2. Today’s Discussion <ul><li>Discover the hidden job market through social media. </li></ul><ul><li>Craft a job search campaign that exploits social media. </li></ul><ul><li>Manage your reputation in a hard-to-control virtual world. </li></ul>
    3. 3. Social Media: Information Democratization
    4. 4. What Is Social Media? <ul><li>Experimental </li></ul><ul><li>Esoteric </li></ul><ul><li>Organic </li></ul><ul><li>Grassroots </li></ul><ul><li>Beta </li></ul><ul><li>Atypical </li></ul><ul><li>Web 2.0 </li></ul><ul><li>Human-powered </li></ul><ul><li>Participatory </li></ul>Social Media
    5. 5. Many Faces
    6. 6. We’re Here To Help
    7. 7. resumebear.com Recruiters on Twitter These Companies Hiring Now! Newspapers That Tweet About Jobs and Career Opportunities Twitterers To Follow
    8. 8. Job Search: Building Trusted Relationships
    9. 9. Innovation
    10. 10. Passion
    11. 11. Compassion
    12. 12. Reputation
    13. 13. There are no unique fingerprints on the Internet Anyone Can Claim To Be You
    14. 14. When Good People Get Bad Press The Washington Post , 7 July 2007 “ At the height of the cyber-abuse, Sue Scheff, a consultant to parents of troubled teens, would type her name in a Google search box and brace herself: Up would pop page after page of attack postings.”
    15. 15. When Good People Create Bad Press
    16. 16. A Cottage Industry Is Born
    17. 17. Where In The World Is Maurene? aka Maurene Gray, Maurene Caplan Grey, Maureen Grey, Maureen Caplan, Maureen Kaplan Gray , Maureen Kaplin Gray…. Blog comments – backtype.com Discussion boards - boardtracker.com Tweets - search.twitter.com Blog comments – backtype.com Blog posts – Technorati.com Google - Google.com/alerts Search aggregator - whostalkin.com
    18. 18. Recommendations <ul><li>Become literate in social media. </li></ul><ul><li>Evaluate a variety of social media sources for job leads. </li></ul><ul><li>Showcase your strengths using a variety of social media tools. Keep your message consistent. </li></ul><ul><li>Claim your name: site, email address, directories … </li></ul><ul><li>Blog, comment on blogs, twitter, clean up your LinkedIn, Plaxo and Facebook profiles. Aggregate as many services as possible. </li></ul><ul><li>Use free or for-fee services to make sure that your reputation shines. </li></ul>
    19. 19. Maurene Caplan Grey Founder, Principal Analyst [email_address] http://grey-consulting.com http://linkedin.com/in/maurenegrey Thank You

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