Me20 Your Online Persona
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Me20 Your Online Persona



Presented at the 21 Jul 09 NFP (

Presented at the 21 Jul 09 NFP (
Because public information flourishes on the Internet… everyone has an online presence. Increasingly, your online presence is a potential employer’s first impression of you. Be an ostrich and hope for the best or take control. This session will teach you how to take control.



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Me20 Your Online Persona Me20 Your Online Persona Presentation Transcript

  • Me 2.0: Your Online Persona Maurene Caplan Grey Founder, Principal Analyst, Grey Consulting Presented at the 21 July 2009 Northern Fairfield Professionals Meeting
  • Today’s Discussion: Best practices on building your online persona
    • How social media can consume your time, with apologies to Tim Berners-Lee
    • How to leverage your social media, with apologies to Mae West
  • “ Anyone who has lost track of time when using a computer knows the propensity to dream, the urge to make dreams come true and the tendency to miss lunch.” Tim Berners-Lee Credited with inventing the World Wide Web
  • Social Media Is
    • Technology
    • Often beta
    • Hyped
    • Experimental
    • Esoteric
    • Atypical
    • Web 2.0ish
  • Many Faces
  • “ I believe it is better to be looked over than to be overlooked.” Mae West Comedienne, actress and writer. One of the more controversial stars of her day.
  • Social Networking Is
    • Community
    • Participatory
    • Affinity
    • Trust
    • Friendship
    • Organic
    • Natural
    • Human-powered
  • We’re Here to Help
  • Me 2.0 Thesaurus Search all variations of your name. Ex: Maureen, Maurine, Maurene, Caplan, Kaplan, Grey, Gray ... Blog comments – Discussion boards - Tweets - Blog comments – Blog posts – Google - Search aggregator -
  • Recommendations
    • Become literate in social media.
    • Become literate in e-communication.
    • Showcase your professional strengths using a variety of social media tools. Keep your message consistent.
    • Showcase your humanity using a variety of social media tools. Be genuine.
    • Blog, comment on blogs, tweet. Clean up your LinkedIn, Plaxo, Facebook and other profiles.
  • For your reading pleasure
    • “ The Brand Called You , Fast Company, Tom Peters , Dec 07
    • 15 Free Social Media White Papers and Ebooks , Mashable , Mar 08
    • Brand "Me": Will the Personal Brand Replace the Resume? ERE Community (recruiter site), Jul 09
    • The psychology of social media: Can a visible brand ruin your life? ZDNet , Jul 09
  • Maurene Caplan Grey [email_address] Follow me at Thank You