Me 2.0: Your Online Persona Maurene Caplan Grey Founder, Principal Analyst, Grey Consulting Presented at the 21 July 2009 Northern Fairfield Professionals Meeting

Today’s Discussion: Best practices on building your online persona How social media can consume your time, with apologies to Tim Berners-Lee How to leverage your social media, with apologies to Mae West

How social media can consume your time, with apologies to Tim Berners-Lee

How to leverage your social media, with apologies to Mae West

“ Anyone who has lost track of time when using a computer knows the propensity to dream, the urge to make dreams come true and the tendency to miss lunch.” Tim Berners-Lee Credited with inventing the World Wide Web

Social Media Is Technology Often beta Hyped Experimental Esoteric Atypical Web 2.0ish

Technology

Often beta

Hyped

Experimental

Esoteric

Atypical

Web 2.0ish

Many Faces

“ I believe it is better to be looked over than to be overlooked.” Mae West Comedienne, actress and writer. One of the more controversial stars of her day.

Social Networking Is Community Participatory Affinity Trust Friendship Organic Natural Human-powered

Community

Participatory

Affinity

Trust

Friendship

Organic

Natural

Human-powered

We’re Here to Help

Me 2.0 Thesaurus Search all variations of your name. Ex: Maureen, Maurine, Maurene, Caplan, Kaplan, Grey, Gray ... Blog comments – backtype.com Discussion boards - boardtracker.com Tweets - search.twitter.com Blog comments – backtype.com Blog posts – Technorati.com Google - Google.com/alerts Search aggregator - whostalkin.com

Recommendations Become literate in social media. Become literate in e-communication. Showcase your professional strengths using a variety of social media tools. Keep your message consistent. Showcase your humanity using a variety of social media tools. Be genuine. Blog, comment on blogs, tweet. Clean up your LinkedIn, Plaxo, Facebook and other profiles.

Become literate in social media.

Become literate in e-communication.

Showcase your professional strengths using a variety of social media tools. Keep your message consistent.

Showcase your humanity using a variety of social media tools. Be genuine.

Blog, comment on blogs, tweet. Clean up your LinkedIn, Plaxo, Facebook and other profiles.

For your reading pleasure “ The Brand Called You , Fast Company, Tom Peters , Dec 07 15 Free Social Media White Papers and Ebooks , Mashable , Mar 08 Brand "Me": Will the Personal Brand Replace the Resume? ERE Community (recruiter site), Jul 09 The psychology of social media: Can a visible brand ruin your life? ZDNet , Jul 09

“ The Brand Called You , Fast Company, Tom Peters , Dec 07

15 Free Social Media White Papers and Ebooks , Mashable , Mar 08

Brand "Me": Will the Personal Brand Replace the Resume? ERE Community (recruiter site), Jul 09

The psychology of social media: Can a visible brand ruin your life? ZDNet , Jul 09

Maurene Caplan Grey [email_address] http://grey-consulting.com http://linkedin.com/in/maurenegrey Follow me at http://twitter.com/mgrey Thank You