FOR THE JOB SEARCH Leveraging LinkedIn WNO Westchester Networking Organization 23 February 2009

LinkedInTopic LinkedIn Resident Expert I have all these business cards. Now what? Navigating through the minefield I don’t know what I don’t know Kevin Muller on Basics Maurene Caplan Grey on how to use John Bobay on best practices Tonight we’ll address… WNO

LinkedInTopic

LinkedIn Resident Expert

I have all these business cards. Now what?

Navigating through the minefield

I don’t know what I don’t know

Kevin Muller on Basics

Maurene Caplan Grey on how to use

John Bobay on best practices

LinkedInTopic LinkedIn Resident Expert I have all these business cards. Now what? Navigating through the minefield I don’t know what I don’t know Kevin Muller on Basics Maurene Caplan Grey on how to use John Bobay on best practices Tonight we’ll address… WNO

LinkedInTopic

LinkedIn Resident Expert

I have all these business cards. Now what?

Navigating through the minefield

I don’t know what I don’t know

Kevin Muller on Basics

Maurene Caplan Grey on how to use

John Bobay on best practices

What is LinkedIn? On-line business networking portal Based upon the premise of Six Degrees of Separation However, LinkedIn uses only three degrees in its model Can also be used as: Business e-mail address book Substitute on-line resume Professional marketing brochure Job research tool (bi-directional) … and more. WNO

On-line business networking portal

Based upon the premise of Six Degrees of Separation

However, LinkedIn uses only three degrees in its model

Can also be used as:

Business e-mail address book

Substitute on-line resume

Professional marketing brochure

Job research tool (bi-directional)

… and more.

Human-to-human networking Sample objective To secure a job at XYZ Company Approach Speak with friends, colleagues, WNO members, etc. Communicate your objective Discover someone with a connection to XYZ Company Connect with that person and seek information Use the information to better promote your objective Issues May need to speak with many, many people You don’t know who they know WNO

Sample objective

To secure a job at XYZ Company

Approach

Speak with friends, colleagues, WNO members, etc.

Communicate your objective

Discover someone with a connection to XYZ Company

Connect with that person and seek information

Use the information to better promote your objective

Issues

May need to speak with many, many people

You don’t know who they know

Networking using LinkedIn Sample objective To secure a job at XYZ Company Approach Search for connections in XYZ Company Reach out to direct connections –or– Request an introduction through a connection Advantages More efficient research You can “see” one degree further WNO

Sample objective

To secure a job at XYZ Company

Approach

Search for connections in XYZ Company

Reach out to direct connections –or–

Request an introduction through a connection

Advantages

More efficient research

You can “see” one degree further

The power of three degrees WNO

Your Network Power of Three Degrees WNO

How do I leverage this power? Invite colleagues to join your network Reach out to new contacts and invite them to LinkedIn network Join the Westchester Networking Organization LinkedIn Group WNO

Invite colleagues to join your network

Reach out to new contacts and invite them to LinkedIn network

Join the Westchester Networking Organization LinkedIn Group

LinkedInTopic LinkedIn Resident Expert I have all these business cards. Now what? Navigating through the minefield I don’t know what I don’t know Kevin Muller on Basics Maurene Caplan Grey on how to use John Bobay on best practices Tonight we’ll address… WNO

LinkedInTopic

LinkedIn Resident Expert

I have all these business cards. Now what?

Navigating through the minefield

I don’t know what I don’t know

Kevin Muller on Basics

Maurene Caplan Grey on how to use

John Bobay on best practices

How Maurene uses LinkedIn 2004 – Employed: Gartner Contacts change jobs, new title… breath life into network 2005 – Goodbye: Gartner Built out network… add contacts Recommendation… must be honest Who is Maurene? LinkedIn to LinkedIn jobs I’m great! 2005 – Hello: Grey Consulting Continue to add contacts… out of sight, out of mind Q&A … build mindshare WNO

2004 – Employed: Gartner

Contacts change jobs, new title… breath life into network

2005 – Goodbye: Gartner

Built out network… add contacts

Recommendation… must be honest

Who is Maurene?

LinkedIn to LinkedIn jobs

I’m great!

2005 – Hello: Grey Consulting

Continue to add contacts… out of sight, out of mind

Q&A … build mindshare

Basic navigation All on your home page WNO

Adding connections (Contacts) WNO

Finding connections (Contacts) #1 Akhu Cat Akhu Cat Akhu Cat Akhu Cat WNO

Finding connections (Contacts) #2 Akhu Akhu Cat Allegro Cat I send Introduction through Allegro to forward to Akhu WNO

Finding connections (Contacts) #3 WNO Akhu Cat Akhu: Allegro Akhu Akhu Akhu

Account & Settings Ask a contact for an introduction .. Can be multiple degrees deep Introduction to LinkedIn member … No shared contacts WNO

Finding others with similar network is tricky WNO

Introductions to a targeted employer Type company name WNO

The implicit “who” WNO

The explicit “where” Use your LinkedIn profile URL in your email signature file, resume, business card, other network profiles … Facebook (social feel; affinity groups) Ning (strong focus on affinity groups) Xing (business feel; LinkedIn-like stronger presence in Europe)

Use your LinkedIn profile URL in your email signature file, resume, business card, other network profiles …

Facebook (social feel; affinity groups)

Ning (strong focus on affinity groups)

Xing (business feel; LinkedIn-like stronger presence in Europe)

LinkedInTopic LinkedIn Resident Expert I have all these business cards. Now what? Navigating through the minefield I don’t know what I don’t know Kevin Muller on Basics Maurene Caplan Grey on how to use John Bobay on best practices Tonight we’ll address… WNO

LinkedInTopic

LinkedIn Resident Expert

I have all these business cards. Now what?

Navigating through the minefield

I don’t know what I don’t know

Kevin Muller on Basics

Maurene Caplan Grey on how to use

John Bobay on best practices

What’s the difference? LinkedIn to keep in touch LinkedIn for sales generation LinkedIn to find people/businesses LinkedIn to expand your universe LinkedIn for recruiters LinkedIn for those in transition

LinkedIn to keep in touch

LinkedIn for sales generation

LinkedIn to find people/businesses

LinkedIn to expand your universe

LinkedIn for recruiters

LinkedIn for those in transition

Using LinkedIn for passive targets Find a job posting online via websites, agents, etc. If it’s a good match – apply online Now NETWORK the posting!

Find a job posting online via websites, agents, etc.

If it’s a good match – apply online

Now NETWORK the posting!

Networking goals Learn more about the company. Get your marketing materials (resume, cover letter, etc.) into the company another way!

Learn more about the company.

Get your marketing materials (resume, cover letter, etc.) into the company another way!

Search Tips The generic search bar on the home page doesn’t return consistent or complete results. If you don’t find those whom you are looking for, search their names in Google. You may find that they have a LinkedIn profile. Find company connections using Google to search LinkedIn.

The generic search bar on the home page doesn’t return consistent or complete results.

If you don’t find those whom you are looking for, search their names in Google. You may find that they have a LinkedIn profile.

Find company connections using Google to search LinkedIn.

LinkedIn search for CUCS

Google search for CUCS #1

Google search for CUCS #2

LinkedIn freebie When you find a connection, leverage it to find other connections.

How to expand your LinkedIn network Join groups Invite friends, family, colleagues, vendors… Use all the varieties of LinkedIn search Use Google search – It searches all of LinkedIn

Join groups

Invite friends, family, colleagues, vendors…

Use all the varieties of LinkedIn search

Use Google search – It searches all of LinkedIn

Personal notes and contact management

What makes a good network? Quality of 1 st degree connections versus Quantity of connections You or someone in your network needs to Find target companies Find people in target companies Get marketing materials into targeted companies Without a large, quality network, you are limited in achieving these goals.

Quality of 1 st degree connections versus

Quantity of connections

You or someone in your network needs to

Find target companies

Find people in target companies

Get marketing materials into targeted companies

Without a large, quality network, you are limited in achieving these goals.

Questions How do I manage building links so as not to damage my creditability? Don’t link promiscuously. Is there an easy way to correct past errors? Memory is a selective thing. Can recruiters be targeted or connected via LinkedIn? Yes, but be sensitive. Does being on LinkedIn label one as unemployed? No, not unless you tell folk. How much time should I expect to spend on maintaining my professional presence, especially as my network grows? It depends. WNO

How do I manage building links so as not to damage my creditability? Don’t link promiscuously.

Is there an easy way to correct past errors? Memory is a selective thing.

Can recruiters be targeted or connected via LinkedIn? Yes, but be sensitive.

Does being on LinkedIn label one as unemployed? No, not unless you tell folk.

How much time should I expect to spend on maintaining my professional presence, especially as my network grows? It depends.

Homework Use the WNO LinkedIn group to invite WNO members to your LinkedIn network. Find people who have worked at your prior employer. Determine who can provide you with the best source of information about one of your target employers and ask that person a question through LinkedIn (not through your personal email account). Ask a question to, or answer a question from, the WNO LinkedIn group. Ask a question to, or answer a question from, a different LinkedIn group. WNO

Use the WNO LinkedIn group to invite WNO members to your LinkedIn network.

Find people who have worked at your prior employer.

Determine who can provide you with the best source of information about one of your target employers and ask that person a question through LinkedIn (not through your personal email account).

Ask a question to, or answer a question from, the WNO LinkedIn group.

Ask a question to, or answer a question from, a different LinkedIn group.

Resources LinkedIn: Extreme Makeover (Guy Kawasaki’s before and after LinkedIn profiles) 100+ Smart Ways to Use LinkedIn (see sections on career management and job search) LinkedIn and Job Search Ten Ways to Use LinkedIn LinkedIn Social Network Review Social Engineering Social Networking Services: A LinkedIn Example I’m on LinkedIn. Now What? At Social Site, Only the Businesslike Need Apply Unlocking LinkedIn’s Hidden Back Door Utility: Outlook LinkedIn Toolbar LinkedIn has Diluted Its Branding (shameless self-promotion) Why I Use LinkedIn (and more shameless self-promotion) WNO

LinkedIn: Extreme Makeover (Guy Kawasaki’s before and after LinkedIn profiles)

100+ Smart Ways to Use LinkedIn (see sections on career management and job search)

LinkedIn and Job Search

Ten Ways to Use LinkedIn

LinkedIn Social Network Review

Social Engineering Social Networking Services: A LinkedIn Example

I’m on LinkedIn. Now What?

At Social Site, Only the Businesslike Need Apply

Unlocking LinkedIn’s Hidden Back Door

Utility: Outlook LinkedIn Toolbar

LinkedIn has Diluted Its Branding (shameless self-promotion)

Why I Use LinkedIn (and more shameless self-promotion)

Mega resources: linkedin.alltop.com WNO

Thank you WNO Kevin Muller Maurene Caplan Grey aka http://www.linkedin.com/in/maurenegrey John Bobay aka http://www.linkedin.com/in/jbobay