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Leveraging LinkedIn For The Job Search

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This pitch was developed and given at the 23 February 2009 Westchester Networking Organization (http://finance.groups.yahoo.com/group/Westchester_Networking_Organization/). I am a co-founder of the ...

This pitch was developed and given at the 23 February 2009 Westchester Networking Organization (http://finance.groups.yahoo.com/group/Westchester_Networking_Organization/). I am a co-founder of the WNO.

I am transitioning from my consulting practice (grey-consulting.com) to a position in the public or private sector--i.e., in active job search.

Please contact me if you would like to download and/or reuse any portion of this presentation.

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    Hope you are in good health. My name is AMANDA . I am a single girl, Am looking for reliable and honest person. please have a little time for me. Please reach me back amanda_n14144@yahoo.com so that i can explain all about myself .
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    Hope you are in good health. My name is AMANDA . I am a single girl, Am looking for reliable and honest person. please have a little time for me. Please reach me back amanda_n14144@yahoo.com so that i can explain all about myself .
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  • Very informative post. Thank you ! best chainsaw 2012
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  • A great place of Newbies on Linkedin.com to start and learn how to use it!
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  • Could you please e-mail me this presenation, I am trying to help some of my colleagues that have been laid off leverage linkedin for their job search and your presentation is rihgt on.

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    frank.pacheco@spcorp.com
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  • Presentation about an hour Hold questions to the end Agenda was put together based on questions we heard from the WNO community Hopefully you’ll feel reinvigorated about your job search. New tools, discover gems of information that you hadn’t thought about

Leveraging LinkedIn For The Job Search Leveraging LinkedIn For The Job Search Presentation Transcript

  • FOR THE JOB SEARCH Leveraging LinkedIn WNO Westchester Networking Organization 23 February 2009
    • LinkedInTopic
    • LinkedIn Resident Expert
    • I have all these business cards. Now what?
    • Navigating through the minefield
    • I don’t know what I don’t know
    • Kevin Muller on Basics
    • Maurene Caplan Grey on how to use
    • John Bobay on best practices
    Tonight we’ll address… WNO
    • LinkedInTopic
    • LinkedIn Resident Expert
    • I have all these business cards. Now what?
    • Navigating through the minefield
    • I don’t know what I don’t know
    • Kevin Muller on Basics
    • Maurene Caplan Grey on how to use
    • John Bobay on best practices
    Tonight we’ll address… WNO
  • What is LinkedIn?
    • On-line business networking portal
    • Based upon the premise of Six Degrees of Separation
      • However, LinkedIn uses only three degrees in its model
    • Can also be used as:
      • Business e-mail address book
      • Substitute on-line resume
      • Professional marketing brochure
      • Job research tool (bi-directional)
      • … and more.
    WNO
  • Human-to-human networking
    • Sample objective
    • To secure a job at XYZ Company
    • Approach
    • Speak with friends, colleagues, WNO members, etc.
    • Communicate your objective
    • Discover someone with a connection to XYZ Company
    • Connect with that person and seek information
    • Use the information to better promote your objective
    • Issues
    • May need to speak with many, many people
    • You don’t know who they know
    WNO
  • Networking using LinkedIn
    • Sample objective
    • To secure a job at XYZ Company
    • Approach
    • Search for connections in XYZ Company
    • Reach out to direct connections –or–
    • Request an introduction through a connection
    • Advantages
    • More efficient research
    • You can “see” one degree further
    WNO
  • The power of three degrees WNO
  • Your Network Power of Three Degrees WNO
  • How do I leverage this power?
    • Invite colleagues to join your network
    • Reach out to new contacts and invite them to LinkedIn network
    • Join the Westchester Networking Organization LinkedIn Group
    WNO
    • LinkedInTopic
    • LinkedIn Resident Expert
    • I have all these business cards. Now what?
    • Navigating through the minefield
    • I don’t know what I don’t know
    • Kevin Muller on Basics
    • Maurene Caplan Grey on how to use
    • John Bobay on best practices
    Tonight we’ll address… WNO
  • How Maurene uses LinkedIn
    • 2004 – Employed: Gartner
      • Contacts change jobs, new title… breath life into network
    • 2005 – Goodbye: Gartner
      • Built out network… add contacts
      • Recommendation… must be honest
        • Who is Maurene?
        • LinkedIn to LinkedIn jobs
        • I’m great!
    • 2005 – Hello: Grey Consulting
      • Continue to add contacts… out of sight, out of mind
      • Q&A … build mindshare
    WNO
  • Basic navigation All on your home page WNO
  • Adding connections (Contacts) WNO
  • Finding connections (Contacts) #1 Akhu Cat Akhu Cat Akhu Cat Akhu Cat WNO
  • Finding connections (Contacts) #2 Akhu Akhu Cat Allegro Cat I send Introduction through Allegro to forward to Akhu WNO
  • Finding connections (Contacts) #3 WNO Akhu Cat Akhu: Allegro Akhu Akhu Akhu
  • Account & Settings Ask a contact for an introduction .. Can be multiple degrees deep Introduction to LinkedIn member … No shared contacts WNO
  • Finding others with similar network is tricky WNO
  • Introductions to a targeted employer Type company name WNO
  • The implicit “who” WNO
  • The explicit “where”
    • Use your LinkedIn profile URL in your email signature file, resume, business card, other network profiles …
    • Facebook (social feel; affinity groups)
    • Ning (strong focus on affinity groups)
    • Xing (business feel; LinkedIn-like stronger presence in Europe)
    • LinkedInTopic
    • LinkedIn Resident Expert
    • I have all these business cards. Now what?
    • Navigating through the minefield
    • I don’t know what I don’t know
    • Kevin Muller on Basics
    • Maurene Caplan Grey on how to use
    • John Bobay on best practices
    Tonight we’ll address… WNO
  • What’s the difference?
    • LinkedIn to keep in touch
    • LinkedIn for sales generation
    • LinkedIn to find people/businesses
    • LinkedIn to expand your universe
    • LinkedIn for recruiters
    • LinkedIn for those in transition
  • Using LinkedIn for passive targets
    • Find a job posting online via websites, agents, etc.
    • If it’s a good match – apply online
    • Now NETWORK the posting!
  • Networking goals
    • Learn more about the company.
    • Get your marketing materials (resume, cover letter, etc.) into the company another way!
  • Search Tips
    • The generic search bar on the home page doesn’t return consistent or complete results.
    • If you don’t find those whom you are looking for, search their names in Google. You may find that they have a LinkedIn profile.
    • Find company connections using Google to search LinkedIn.
  • LinkedIn search for CUCS
  • Google search for CUCS #1
  • Google search for CUCS #2
  • LinkedIn freebie When you find a connection, leverage it to find other connections.
  • How to expand your LinkedIn network
    • Join groups
    • Invite friends, family, colleagues, vendors…
    • Use all the varieties of LinkedIn search
    • Use Google search – It searches all of LinkedIn
  • Personal notes and contact management
  • What makes a good network?
    • Quality of 1 st degree connections versus
    • Quantity of connections
    • You or someone in your network needs to
    • Find target companies
    • Find people in target companies
    • Get marketing materials into targeted companies
    • Without a large, quality network, you are limited in achieving these goals.
  • Questions
    • How do I manage building links so as not to damage my creditability? Don’t link promiscuously.
    • Is there an easy way to correct past errors? Memory is a selective thing.
    • Can recruiters be targeted or connected via LinkedIn? Yes, but be sensitive.
    • Does being on LinkedIn label one as unemployed? No, not unless you tell folk.
    • How much time should I expect to spend on maintaining my professional presence, especially as my network grows? It depends.
    WNO
  • Homework
    • Use the WNO LinkedIn group to invite WNO members to your LinkedIn network.
    • Find people who have worked at your prior employer.
    • Determine who can provide you with the best source of information about one of your target employers and ask that person a question through LinkedIn (not through your personal email account).
    • Ask a question to, or answer a question from, the WNO LinkedIn group.
    • Ask a question to, or answer a question from, a different LinkedIn group.
    WNO
  • Resources
    • LinkedIn: Extreme Makeover (Guy Kawasaki’s before and after LinkedIn profiles)
    • 100+ Smart Ways to Use LinkedIn (see sections on career management and job search)
    • LinkedIn and Job Search
    • Ten Ways to Use LinkedIn
    • LinkedIn Social Network Review
    • Social Engineering Social Networking Services: A LinkedIn Example
    • I’m on LinkedIn. Now What?
    • At Social Site, Only the Businesslike Need Apply
    • Unlocking LinkedIn’s Hidden Back Door
    • Utility: Outlook LinkedIn Toolbar
    • LinkedIn has Diluted Its Branding (shameless self-promotion)
    • Why I Use LinkedIn (and more shameless self-promotion)
    WNO
  • Mega resources: linkedin.alltop.com WNO
  • Thank you WNO Kevin Muller Maurene Caplan Grey aka http://www.linkedin.com/in/maurenegrey John Bobay aka http://www.linkedin.com/in/jbobay