NIKEMelissa Grelli. Jaehwan Kim. Neil Young.
Overview        History    Brand Portfolio   Marketing Strategy        Future
A Glance Back...                   1950’s   Nike
breathed
its
first
breath,
it
                            inhaled
the
spir...
Did You Know?1968
The
first
BRS
West

                                      1980
Steve
OveV‐
the
retail
store
is
opened
in
...
Cole
Haan®,
Bragano®.          Converse®,
Chuck
Taylor®,
All
Star®,
One
Star®,                               Jack
Purcell®...
US                                  International    42% of total revenues                     58% of total revenues   23,...
International Revenues [continually increasing]                2007          2008           2009                53%       ...
“Bring inspiration & innovation to every athlete in the world.”                              Do It. “If you have a body, y...
Products           Strategy
Maestri Soccer Boot & Nike Soccer +
Sponsorship              Strategy
NikeWomen                   “Delicious Training”Nike is keying on the women’s training segment and has established an     ...
NikeWomen                Nike Training Club Victorious”                   NikeNike Women’s Gear                        Tra...
NikeWomen                CelebStyle  Lifestyle-based segment of the NikeWomencommunity that highlights female celebrities ...
Nike6.0                       NIKEiD                  Nike6.0 Player                                       “The Team”  Rec...
NikeResponsibility                     Strategy Public Policy and Advocacy              Workers and Factories Culture     ...
NikeResponsibility        Lace Up Save Lives with (NIKE)RED                 Nike Trash Talk In 2008, Nike joinedRED™ to cr...
Questions?
Appendixhttp://media.corporate-ir.net/media_files/irol/10/100529/ar_08/nike_ar_2008/select_financials.html
Appendixhttp://media.corporate-ir.net/media_files/irol/10/100529/ar_08/nike_ar_2008/select_financials.html
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Nikefinal

  1. 1. NIKEMelissa Grelli. Jaehwan Kim. Neil Young.
  2. 2. Overview History Brand Portfolio Marketing Strategy Future
  3. 3. A Glance Back... 1950’s Nike
breathed
its
first
breath,
it
 inhaled
the
spirit
of
two
men. 1960’s Founded
on
a
handshake,
$500
and
 mutual
trust. The
birth
of
the
Nike
brand,
and
the
 1970’s company. 1980s A
decade
of
transi@on
and
 rededica@on. 1990’s Nike
extends
its
reach. 2000’s Leading
a
new
genera@on. History
  4. 4. Did You Know?1968
The
first
BRS
West

 1980
Steve
OveV‐
the
retail
store
is
opened
in
 first
athlete
to
medal
Eugene,
Oregon wearing
Nike
shoes 1973
Ilie
Năstase
is
the
first
 professional
athlete
to
sign
 an
endorsement
contract
 to
wear
Nike
shoes. History
  5. 5. Cole
Haan®,
Bragano®. Converse®,
Chuck
Taylor®,
All
Star®,
One
Star®, Jack
Purcell®Nike
6.0,
SPARQ,
NIKEiD,
Nike+,
LIVESTRONG,
Jordan,
Nike
Total
90,
ACG Brand Portfolio
  6. 6. US International 42% of total revenues 58% of total revenues 23,000 retail accounts 28,000 retail accounts3 largest customers accounted for 3 largest customers accounted for approx. approx. 25% 11% 3 distribution centers 14 distribution centers 20 sales offices 52 sales offices 338 retail stores 336 retail stores Strategy
  7. 7. International Revenues [continually increasing] 2007 2008 2009 53% 57% 58% Geographic Re-OrganizationUS, Europe, Middle East and Africa (EMEA), Asia Pacific, and Americas North America, Western Europe, Central/Eastern Europe, Greater Strategy China, Japan, Emerging Markets
  8. 8. “Bring inspiration & innovation to every athlete in the world.” Do It. “If you have a body, you are an athlete.” J ust
  9. 9. Products Strategy
  10. 10. Maestri Soccer Boot & Nike Soccer +
  11. 11. Sponsorship Strategy
  12. 12. NikeWomen “Delicious Training”Nike is keying on the women’s training segment and has established an interactive web presence for the ladies - “Delicious Training.” Future
  13. 13. NikeWomen Nike Training Club Victorious” NikeNike Women’s Gear Training Widget “RockAn interactive community that connects womentraining appareldownload describing Computer widget Nike’sof the women to set and challengesand stories Online featuresallows hottest Nike training videos and footwear that female athletes featured in goals, them with training programs and them victorious. Nike gear. products and training. free workout meks competition among friends. what designed specifically forHighlights mixes/videos and win women. Future
  14. 14. NikeWomen CelebStyle Lifestyle-based segment of the NikeWomencommunity that highlights female celebrities and the role Nike plays in their respective “style.” Future
  15. 15. Nike6.0 NIKEiD Nike6.0 Player “The Team” Recognizing the style and authenticity of action sports Highlights Nike6.0 athletes in each that provides access to actions sports Desktop widget of theculture, Nike leverages NIKEiD platform to allow boarders brand platform’s six core sports. kicks and clothes. news. Works hand-in-hand with blog. videos, photos and and skaters to create their own Includes sections on their style and gear. Future
  16. 16. NikeResponsibility Strategy Public Policy and Advocacy Workers and Factories Culture People andOutlines the strategy behind Nike’s Communities Environmentuse of government relations teams to social responsibility Highlights Nike’s campaign - includes recap of the changing landscape, strategy, including the use Highlights key issues facing the company, provides an to the company and its Outlines Nike’s Human Relations interactive Discussion ofadvocate on issues pertainingdiscussion of amap of productiontoward combattingto identify what motivates and Overview of Nike’samove facilities and includes case investment - closed-loop business model and outlines climate of Global partners - withto commitment to transparency. Nike’s approach community Employee survey global change - NikeConsidered performance.a 33,000 and programs companystudies about company initiatives. initiatives employees. targets to evaluateand product for studies on providing funding Design and case engages its nearly projects resonate with the Nike consumer. that like GreenXchange. Future
  17. 17. NikeResponsibility Lace Up Save Lives with (NIKE)RED Nike Trash Talk In 2008, Nike joinedRED™ to create “Lace UpSteve Nash to create the Nike partners with forces with NBA All-Star Save Lives,” an initiativeTrash Talk - at fighting AIDS in Africa. To date,from manufacturing waste. aimed the first performance shoe made RED™ partners have generated over $135 million to the Global Fund. Future
  18. 18. Questions?
  19. 19. Appendixhttp://media.corporate-ir.net/media_files/irol/10/100529/ar_08/nike_ar_2008/select_financials.html
  20. 20. Appendixhttp://media.corporate-ir.net/media_files/irol/10/100529/ar_08/nike_ar_2008/select_financials.html
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